Training bt standard

Welcome to BT StandardWelcome to BT Standard

Lets take the small path and turn this into a big journey.

Lets get to know each other......Lets get to know each other......

What we learn in today’s session....ObjectivesObjectives

Introduction to BT Standard

BT Standard Features and Benefits

Selling BT Standard

What is BT Standard

Why does a client need BT Standard

How does BT Standard work?

Costs and Pricing of BT Standard

What is BT StandardWhat is BT Standard

Whether your business is well established or just starting out you'll know that the web is a vital tool in attracting and retaining customers.

BT Websites Standard is a new Standard in affordable web design:

Why Choose BT Standard?

A new Standard in affordable web design

Want a hand to get more from your website?

http://www.bespokefurnitureinlondon.com http://www.londondanceclasess.co.uk

What is BT StandardWhat is BT Standard

1. 2.

http://www.bespokefurnitureinlondon.com/

http://www.londondanceclasess.co.uk/

Features & BenefitsFeatures & BenefitsOf BT Standard (PD)

What the service includes

Package & Pricing:

Why Choose BT Standard

Features & BenefitsFeatures & BenefitsFeatures of BT Standard

High Optimised

Testimonials

Design

Google Analytics

Galleries

Images

Videos

Keywords

Location Map


This feature is flexible to ensure that those with large file sizes can upload content easily. The maximum of 450px in height or width.

BT Standard customers can also upload videos to their BT Standard profile to offer a greater insight into their business.

Images

Videos

Keywords

Consumers searching for businesses, products or services will use keywords to help them find what they are looking for as quickly as possible.


‘Back Office Stats’

High Optimised

Galleries

All BT Standard members who want images an be set from 3 – 25 images have titles attached.

BT Standard have a professional contact and support team to assist you in maintaining your website.

We optimise every page for the search engine.


Location Map

All BT Standard members who publish their business address will automatically have a Bing map appended to their BT Standard site.

Testimonials

Research shows that customer referrals are now leading the way in driving sales.

BT Standard has a wide variety of tools to enable members to personalise their profile.

Design

Example websitesExample websites

http://www.carbodyrepairbristol.com

http://www.jewellers-birmingham.com

http://www.loftconversionsnottingham.com

http://www.artgalleryandantiques.com

1.

2.

3.

4.

http://www.carbodyrepairbristol.com/

http://www.jewellers-birmingham.com/

http://www.loftconversionsnottingham.com/

http://www.artgalleryandantiques.com/

Why does a client needWhy does a client needBT Standard?BT Standard?

BT Standard will take your Unique Website and turn it into a powerful tool.

Extra Business!! Always a top priority for anybusiness regardless of size or location.

To stand out!! Every business wants to appear ahead of competition.

Professionalism/Status!! To be the known business for what they do; the biggest and the best!

• What we offer Mr Customer is a fixed price web design and eCommerce solutions. We design, build and host your web site.•My role to download the ideas/goals we have discussed for your business and look at the practical technical realities.•I will make this short, snappy and highly professional for you Mr Customer.•What we can also do Mr Customer is run through some examples to give you a better idea on how your customerWill find you.

How does BT Standard workHow does BT Standard workShow the customer how to make their business grow:

•Search engines use many signals in order to rank page/ websites.• BT Standard has been designed to ensure any pages/websites conforms to search engine website guidelines.

SEO-Examples of howSEO-Examples of how BT Standard worksBT Standard works

•http://www.boxprofiledroofingsheets.co.uk

•http://www.bathroomfittersinbarnsley.co.uk

1.

2.

http://www.boxprofiledroofingsheets.co.uk/

http://www.bathroomfittersinbarnsley.co.uk/

http://www.bathroomfittersinbarnsley.co.uk/

= Checking customer details

= Review existing websites and competitors sites

= Think about example websites/general sector information

= Key word tool- https://adwords.google .co.uk/select/Keyword Tool External

Selling BT StandardSelling BT Standard

What ground you should cover during the Introduction on the call

1:Opening

2:Rapport

3:Stating your & company name

4:Summarise

5:Presentation.

6:Agreement

7:Committment

1st Impressions always matter to a business:

IntroductionIntroduction

Introduction ExampleIntroduction Example

You never get a second chance to make a first impression!

Good morning its “Jane” here from BT Websites calling as promised for our am/pm appointment.Can I just check that your in front of a P.C/Laptop and you have 15min to go through the review?

Basically what I am going to do is;

What I want to do is try to understand a bit more about your business and what you are looking to achieve and how online solutions may be able to help.

I will explain a bit on BT Websites and carry out a four point review of your current site or look at four key areasthat any new website must cover.

The aim is to give you useful advice and come up with a solution that helps your business get more of the customers you want.

If your happy to do this Mr Customer all we would need is a simple credit card payment for these services.

Does that sound okay Mr Customer?

Business needs analysis :Fact FindingFact Finding

OPENWho’s?What?What?What?Why?Where?When?Which?How?

Do ?Does ?Is?Would ?If?Are?Can?

CLOSED

What are the important questions:

Remember Selling is not telling! Listen to what is being said, take notes!

Fact Finding OverviewFact Finding Overview what we know and should do when fact finding:

= Take notes

= Don’t jump in with solutions

= Sales is 80% Listening 20% talking

= Give customer confidence you understand their business

= Less guess work

= Close more sales

= Do not be put off by certain comments around price or timeframe.

= listen for buying signals

Fact finding exampleFact finding example

Mr Customer BT Websites offer range of fixed price web design and e-commerce solutions at prices ranging from approximately £800-£8000.

We offer a one stop shop for design, build, hosting and maintenance

We offer ongoing support but all our packages can be updated by the customer themselves allowing more interactive experience with your web site and saving money.

We are a specialist team and work closely with the designers, to ensure that we deliver a solution that works for you.

Does that sound what you are after Mr Customer?

Believe you can make the sale and you will achieve the sale.-Believe & Achieve

what we know about fact finding:

If the value is there then the customer will already be sold.

Costing and pricingCosting and pricing

Just to confirm Mr Customer your Standard costs will be £599 ex VAT and a monthly charge of £10.00 ex VAT:

1. A fixed one off payment for design and set up of £599 ex VAT with a simple credit card payment Mr Customer.

2. A monthly charge of £10.00 per month ex VAT for the web hosting service (invoiced monthly via direct debit)

3. Additional pages available from £50 each ex VATHow does that sound to you Mr Customer?

Mr Customer BT Websites offer range of fixed price web design and e-commerce solutions at prices ranging from approximately £800-£8000.

Package & pricing of BT Standard :

Introduced to BT Standard

Understand BT Standard Features and Benefits

Selling BT Standard

Know what BT Standard is?

Understand why a client need’s BT Standard

Know how does BT Standard works?

Understand & know the costs and pricing of BT Standard

What we have learned in today’s session....Objectives OverviewObjectives Overview

Thank you!Thank you!

Increase your working standard with BT Standard

Technology

Training bt standard