Training apat2009

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Text of Training apat2009

  • 1. APAT Social Media Training

2. Training Overview

  • Ice Breaker
  • Story Telling
  • Creating Content
  • Sending Content
  • Sharing with the class

3. Ice Breaker 4. What is the Online Newsroom?

  • A place to highlight the Red Cross response to the disaster.
  • A public information source for the media and the public.
  • YOURoutlet to the public
  • Provides real-time reliable resources:
    • Maps
    • Photos
    • Audio
    • Preparedness and clean-up info.
    • Press releases
    • Red Cross service statistics
    • Shelter and service delivery info.
    • and more.

5. What is the Online Newsroom URL?We have a new URL. Its easy. Memorize it!http://newsroom.redcross.org 6. Training Goals

  • Youve come SO FAR since the last training!
  • Last year, we focused onSENDINGcontent.
  • This year, were focusing on sendingFOCUSEDcontent.

7. Story Telling: Breaking all the Rules

  • Use I
  • Show the small picture
  • Show individual work load
  • Dear Diary

8. Story Telling: Examples

  • Humor in Disaster
  • My All- Nighterat the Emergency Warming Center
  • Blood PSA

9. Telling Our Stories

  • What we want you to send us:
  • Audio
  • Photos
  • Postcards
  • Video
  • but dont forget to send disasterpress releasestoo!

10.

  • Important note on consent forms:
  • All faces or voices MUST have signed consent forms.
  • YOU are responsible for acquiring them and for holding on to them.

Telling Our Stories:Consent forms URL to photo releases:https://crossnet.redcross.org/forms/disaster_5244_information_release.pdf Or go to the Alpha Index. Its listed as Photo Release 11. Telling Our Stories:Submitting content

  • You can send all online newsroom content to[email_address] .
  • Questions? call 202-303-5800
  • Please include:
    • Date photograph/video/audio was taken
    • Location (including city)
    • Name of photographer, author, or voice.
    • A one to two sentence description/caption.

12. Telling Our Stories: Example Postcard

  • http://hurricaneike.wordpress.com/2008/10/10/postcard-from-the-field-josephine-smith-client-and-volunteer/

13. Telling Our Stories: Example Postcard 14. Telling Our Stories:Write a Postcard

  • Ask yourself:
    • What brought you here today?
    • How will this event change your life?
    • What happened to you earlier today or yesterday?
    • How are you coping today?
    • What did you witness today?
  • Write a postcard
    • Postcards from the field are short, first person snippets of information. Write up a four to six sentence description of your experience for submission to our online newsroom.
  • Snap a photo to go with the postcard

15. http://flickr.com/photos/americanredcross/2856524440/in/set-72157606998958521/ http://flickr.com/photos/americanredcross/2762507161/ Telling Our Stories:Example Photos 16. Telling Our Stories:Example Photos http://flickr.com/photos/americanredcross/2697076630/ http://flickr.com/photos/americanredcross/2889464901/ 17. Telling Our Stories:Taking Photos

  • A few tips from Jeanette for taking good photos:
    • Keep your photos simple
    • Be aware of all elements in your photo. Keep clutter out.
    • Send your best photos. Not just ALL your photos.
  • Now, for exercise purposes take some time to take 3 good photos at least one should go with your postcard.

18. Telling Our Stories:Example Audio Clips

  • NickSamaniego
  • Daphne Mathews
  • Jana Sweeny

19.

  • Sign up for Utterli
  • (Go tohttp:// www.utterli.com /arcand fill out the information on the right side of the screen. Your access code to join the American Red Cross group is 3242.)
  • Call712-432-5557and select option 2. Record your utter.
    • Mention EXERSICE at the beginning!
    • Tell a story
    • Answer the question: What brought you here today? What event has had an effect on you today? What did you do today?
    • 30 seconds to 1 minute in length
  • When youre done recording, hit # to review or just hang up.
  • Get a signed consent form if interviewing someone outside APAT.

Telling Our Stories:Send an Audio Clip 20. Telling Our Stories:Submitting content

  • You can send all online newsroom content to[email_address] .
  • Questions? call 202-303-5800
  • Please include:
    • Date photograph/video/audio was taken
    • Location (including city)
    • Name of photographer, author, or voice.
    • A one to two sentence description/caption.

21. Sharing your content with the class -Does it tell a compelling story? -Is it appealing to the senses? -Does it reach out and grab you? 22. What is the Online Newsroom URL? 23. Dont forget

  • The online newsroom is your outlet to the public
  • The online newsroom is your information source

24. Sending Content: Drop.io

  • Go tohttp:// drop.io/OnlineNewsroom /
  • Enter the password:RedCross(case sensitive)
  • Click on Add at top left of the top of the page. Click the green button Add Files
  • Add the files you wish to submit and click Drop It You can send multiple files at once.
  • After the files have uploaded, find each of your files and click comments to add a caption to EACH file uploaded. Add yourcaptioninformation (see below) there andsign your name , so we can contact you with any questions.Please note that if your name is not listed, we will not be able to post the content.
  • Click Post
  • Close your browser. Youre done!

You can send content using Drop.io. Drop.io is an online storage site that allows you to submit your content privately and quickly without having to download any software.