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The Opportunity Generate buzz, promotion and marketing for Symbio Agency via a free, useful application. The Solution
Strategy: Exploit recent developments in web connected desktop apps which work universally on mac or pc. Research and insights: Yahoo acquires Konfabulator Widget Engine. Most downloaded Widgets in the Yahoo Gallery are web cam related. (Panda Cam, volcano cam etc) Existing content: Traffic cams are freely available on the internet via web browser. The Problem: TrafficCam websites are disparate, clunky, only available with a full web browser and not easy to use. Action:
• TrafficWatch Brand and Website Design • Domain name: http://www.trafficwatch.co.nz • Yahoo Widget development (screenshot below)
o Single cam o Quad cam o Custom options o Test and launch
• Press Release and marketing blast to media outlets
The Results
• Yahoo Widget Gallery - 22,160 downloads in 6 weeks. (Does not including derivatives like Paris Traffic Cam, etc)
• Television New Zealand One News produces video feature
TVNZ article – http://tvnz.co.nz/view/page/123456/695312/ Video: http://tvnz.co.nz/view/video_popup_windows_skin/695348
• National Business Review article – January 29th, 2007
• Microsoft hires Symbio Agency to design Gadget for Vista New Zealand
Launch: http://www.microsoft.com/nz/gadgets/ o Microsoft contract Symbio to implement live.com version
• 2nd National Business Review article – April 5th, 2007
• Option 3 – Local political lobby group endorses the product:
http://www.option3.org.nz/
• The Channel Magazine – September 2006 (article on page 4) • Scoop Independent News:
http://www.scoop.co.nz/stories/BU0604/S00097.htm
• Vista Gadget downloads – 250,000+ downloads (750 a month ongoing)
• Facebook application designed and implemented
http://www.trafficwatch.co.nz
The Channel Magazine