Orden de exposición:

Schmidt, Gabriel

Cuomo, Joaquín

Moguilevsky, Damián

The communication, across different languages, is one of the hallmarks of the human species. It is the most important strategy that mankind has used for their own progress.

Communication is not just part of human relationships, but the key to human existence even before the beginnings of language.

Its foundation more constant is to persuade

…It is the constitutive factor of humanity

There are many needs that human beings need to communicate:◦ To build and maintain our sense of identity◦ To meet social obligations◦ To develop relationships◦ To exchange information◦ To influence others◦ To meet needs

Communication helps in the performance of human self-realization

Communication is a form of human interaction. It expresses how men interact and in turn provides an avenue for interaction. As a form of link that is given among men, can not be seen apart from the activity of the same. Since its inception, the man needed to interact with others as their work became more complex, which in turn raised the need to communicate with their peers and gave rise to the language.

… needed to communicate to the demands of collective work.

Interpersonal communication is that which occurs between two or more people "It's something people do and that makes people, that relates and expresses".◦ It should be understood as the awareness of belonging to a society, to live in it, and promote

participatory interaction, which requires the immersion of everyone in the communication process, taking into account that each social system has its own communication regime and patterns established for mutual understanding.

The interpersonal communication skills should not be measured solely by the degree to which community behavior helps to meet their own needs, but also by the degree to which provide to the other the satisfaction of their own. “

Interpersonal relationships are an aspect staple in our lives,

functioning not only as a means to achieve certain objectives,

but as an end in itself same.

It is considered therefore, that communication is important and necessary in everyday life of man because through it, you can communicate what you want from the beginning of human activity.Communication contributes to the integration and organization, builds identity, motivates and influences individual and social behaviors.

The vehicle of communication are the languages in its different manifestations: Talking through bodily expressions, cultural and artistic expressions, radio, visual and audiovisual among others.

In addition of medias like radio, televisionand newspapers is appearing social networks

The big difference is that we are involve in creating the contents that many othersconsumes

Social networks liderships online consumption

1. FACEBOOK social network2. GOOGLE search engine3. YOUTUBE videos4. YAHOO! search engine5. AMAZON buy-sell6. BAIDU search (china)7. WIKIPEDIA enciclopedya8. WINDOWS LIVE search engine9. QQ search engine(china)10. TAOBAO buy-sell(china)

12. TWITTER social network16. LINKEDIN social-work network31. WORDPRESS blog65. BBC ONLINE news Internet Use:

1. Messaging2. Audio visual contents3. Media

Migration to social networks changes economiccourse

Companies begin to use this plattaforms in marketing campaigns (e.g. ALEZA providesstatistics of internet for companies)

Allows the emergence of small business and large companies (like Google) have great amountof their incomings through them. Also, otherentrepreneurshp (like Instagram) become largecompanies

Modifies technology market (e.g. decreases theuse of PC‟s and increase the sale of Smartphones)

Instantaneous consumption of short content as new way of learning

Changes privacy and security

New concepts like 'super-socialization„, trending topic, I Like, Share,...

Social phenomena appear, some remain and others are passengers

Support and facilitate deep social political changes (e.g. globalize the message of Egyptian Revolution in 2011)

There is a new communication channel between the government and people

They become powerful weapons in elections (e.g. U.S.A. presidential debate was replicated live on Twitter)

It allows a new level of control over the population or other countries (e.g. PRISM program revealed by Edward Snowden 2013)

Comercializationchannels

Customer services

Promotions, discountsand customer loyalty

Entrepreneurs withoutphysical address

Direct contact withservice providers

Quick publicity

“Doubtful legal limits”

Direct contact with customers

Call centers adaptation

Customer loyalty and Big Data

Change of paradigm

Networking

Public information

Relations with contractors

References, contacts and skills

Interconnecting social networks

Virtual Social Life Vs. Real Social Life

Contacts and entrepreneurs developedvirtually and internationally

New networks:◦ Localization services

◦ Photography and video services

◦ Microblogging

◦ Microvideos

http://www.ilustrados.com/tema/12963/Reflexiones-sobre-lenguaje.html

http://www.razonypalabra.org.mx/anteriores/n19/19_vhernandez.html

http://academia.edu/1110814/Redes_sociales_y_medios_de_comunicacion._Un_reto_y_una_oportunidad

http://www.alexa.com/topsites/

http://www.facebook.com

http://www.twitter.com/

http://www.linkedin.com/