Top 5 CRM Books

We would like to introduce to you the Top 5 CRM books that are a must read for any company using a CRM or looking to implement a CRM. Enjoy!

#1

Reveals the best practices for a successful Social CRM implementation. Greenberg explains how this new prototype involves the collaboration of customers to provide mutually

beneficial value in a trusted and clear business environment.

#2

A strategic methodology that’s being embraced in increasing numbers by organizations looking to gain a competitive advantage. This book

specializes in helping readers to understand how an enhanced customer relationship environment can differentiate an organization.

#3

This book presents a complete framework for linking your investments to business value and maximizing the lifetime value of every customer.

#4

A handbook that has now become a manager's best friend, providing both a primer and a how-to guide to defining and implementing CRM.

Like, guiding the readers through various roles that a CRM in a business plays and why it’s more significant than ever.

#5

A great introduction into CRM and how your company can benefit from it. You will learn how to utilize a roadmap for your CRM which will successfully allow for growth and opportunities for your business.