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Internet World presentation, 12th May 2011
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Gary BealHead of Search
Top 12 SEO & Social Media Tips for 2011
Internet World Presentation
What you will learnHow Current Search Engines Work
On-Page OptimisationOff-Page Optimisation
SEO Tools to Optimise Your TimeSocial Media Tips & Tricks
How do search engines work?Latent Semantic Analysis
Social Media VenuesActual Search Information
Multiple Search FiltersEnd-User Information
How do search engines work?Social Media Sites
How do search engines work?Actual Search Information
How do search engines work?Multiple Search Filters
How do search engines work?End-User Information
SEO and Panda
Bump Yourself up a Spot or Just Take Two
Double Top 10
Local SearchIndented
Post-Panda SEO Tips1. Use Latent Semantics in everything you
do2. Google Keyword Suggest/Hittail for longtail
phrases3. Use an article spinner to alternate phrases
4. Post regular content every day & link with SBM
5. Use Screaming Frog, SENukeX, & Tweet Adder6. Get aggressive on Facebook
7. Use subdomains for regional targeting8. Invest heavily in local translation services
9. Keep silos clear and understandable10. Consider paid/incentivised member
posts
One last thought
25% of all daily searches are first-time search phrases
Visit Booth 117 for presentation details or a free
30 minute one-on-one meeting with Gary Beal
Questions?
www.blueclaw.co.uk