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Humorous look into the life of a digital marketer
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To p 1 0 r e a s o n s • 1 2 / 0 7 / 2 0 1 1
Top 10 reasons why it is hard to be a digital marketer
Reason #1
Marketers are from Venus and
technologists are from Mars…and neither group claims you
2© Copyright 2011 – TeamBuilder Search
Reason #2
All budget and timeline overruns due to
changing project scope (driven by other
departments or groups) are your problem
3© Copyright 2011 – TeamBuilder Search
Reason #3
People around you read a blog post and say things like, “We
have to do that!”
4© Copyright 2011 – TeamBuilder Search
Reason #4
Close to launch someone always says “I just have one little
change”…
5© Copyright 2011 – TeamBuilder Search
Reason #5
Folks don’t understand what you do…or why it takes so much time to
do what you do
6© Copyright 2011 – TeamBuilder Search
Reason #6
It is easier to pull teeth from a live angry shark
than get content on time
7© Copyright 2011 – TeamBuilder Search
Reason #7Anytime someone could use an
acronym you’ve never heard of (probably recently made up by somebody)…and you will be deemed incompetent for
not knowing it
8© Copyright 2011 – TeamBuilder Search
Reason #8
Emerging technologies that are…well…faster than
“emerging”
9© Copyright 2011 – TeamBuilder Search
Reason #9Stakeholders say they want exciting, fun, edgy stuff… but in the end, after all is said and
done (read here – death by budget cuts and committees) they just have you build a
website”
10© Copyright 2011 – TeamBuilder Search
Reason #10
Great digital talent is much harder to find in a real person
than in a resume
11© Copyright 2011 – TeamBuilder Search
TeamBuilder SearchTeamBuilder Search helps firms build their digital marketing teams. The company was started when two digital marketers realized recruiters, without deep digital marketing experience, struggled to help firms build their digital marketing teams. TeamBuilder Search’s mission is to be the recruiting firm that best understands and best fulfills the need for recruitment of top digital talent.
Please feel free to contact us for more information or just a casual conversation. If you are a firm building or enhancing your digital marketing team, we have free tools like talent forecasting worksheets, interactive delivery process gap assessments and talent gap assessments we can share with you. We would also be happy to speak on the Four P’s of Building a Digital Marketing Team to your organization.
Mark Whitman
http://www.linkedin.com/in/markawhitman
614-410-6674
Jen Wells
http://www.linkedin.com/in/jenwells
614-410-6675
12© Copyright 2011 – TeamBuilder Search