Top 10 Reasons why Businesses should adopt BeaconsThe word “Beacon” actually means something visibly attractive or bright enough to convey a message or act as a signal. iBeacons is a concept originally introduced by Apple inc. primarily as an indoor positioning and proximity based messaging system. As the concept gained popularity, several companies emerged to manufacture hardware and develop mobile device applications exclusively for Beacon technology. Estimote, BluseSense and Onyx to name a few. But what’s so inviting? Why as a Company you should make use of this? These are the top 10 reasons;

Low IT InvestmentHardware associated with Beacons are low-cost, low-powered and can act both as a transmitter and a receiver. These pieces have Bluetooth chips embedded within supported by a lithium battery (similar to a wrist watch) and support a range of around 50 to 70 meters. Most of the top companies offer 3 such Beacon transceivers for less than 100 USD. So cost is definitely not a concern considering the returns. The cost involved in creating custom messages according to your business is

Rapid Kick StartRather than months or weeks, it just takes few days to put this to work. It’s so flexible that you can test them on a smaller scale to begin with and expand on-the-go. Once you define a set of marketing messages and configure which beacon to display what information, these transceivers can be stuck to any hard and dry surface like walls and that’s it you have installed them.

Low Maintenance CostCompared to other Enterprise Applications and Marketing Software, Beacons completely avoid the hardware maintenance cost (except changing the battery though) and incurs a very less cost towards managing the associated application, analyzing the results obtained from your customers and gain insights.

Automation at its bestOnce they start working, human intervention is not required at all. Beacon will start pushing messages and displays ad content such as images and videos as soon as the user reaches its range or according to the time interval set by the administrator. It doesn’t even matter how many users are in the range at the same time. These guys can handle things all by themselves.

Highly Sensitive towards ContextContext based advertisement is the key for marketing independent of the industry. Individual Beacons can be set to display targeted message based on a defined criteria (device used, location of the device etc.). A single Beacon can display multiple messages based on the context of the receiver.

Universal applicabilityIndustry Vertical is not a constraint as Beacons is a horizontal technology that can fit in any industry. Find below a very minimal list that you can think of;

Guide your Customers:

Airports Hospitals Museums Shopping Malls Conference Halls

Display Ad Content, Offers and Discounts

Retail Shops Hotels Restaurants

Engage with your Employees/Students

Manufacturing Plant Universities IT Firms

Collect Customer feedback:

Any Industry

And much more….

Make the business future readyIt is evident that usage of mobile devices are increasing exponentially day by day. With this technology designed exclusively for mobile devices, you are enabling a rock solid foundation for your business’ future as far as marketing and customer/user engagement is concerned.

Delight your CustomersIt is already a proven technology which can provoke customer’s interest based on real-time and context sensitive engagement. Its rest assured that the customers/users will be delighted and enjoy such services.

Reduced Man-power investmentAs you have an error free and automated guiding and marketing system in place, very less investment is required in terms of man-power to do the same.

Beyond basics - Analytics

As Beacons keep recording the happenings and also collect information from users (with their knowledge and permission), results can be stored and analyzed to gain more insights about user’s interest and better campaigns can be designed or enhancements can be made to the existing content management system.

Karya technologies is a leading comprehensive enterprise services and mobile solutions provider. Karya has the expertise and proven solutions in current and upcoming mobile technologies including Beacons, RFID, NFC and BYOD to successfully mobile-enable your enterprise. “Karya Beacons” is changing the way businesses engage their customers. Karya offers custom solutions as well as ready-to deploy mobile-enabling solutions for both B2B and B2C users across diverse industry verticals and mobile platforms. For further details, logon to http://www.karyatech.com

If you have any questions or need a demo on Karya Beacons, drop a mail to info@karyatech.com