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Welcome Phil Pearce
Senior Web Analyst
1. WiFi code
2. Health and Safety
3. Prerequisite: laptop + Google Analytics account
4. Beer
5. Questions
6. Hashtag & copy of slides
7. Contact Info https://uk.linkedin.com/in/philpearce https://twitter.com/philpearce
Housekeeping
4:30 10 Tips presentation (45mins)
5:15 Finish
5:15-6pm Q & A / Drinks (45mins)
Schedule
Fun fact, I`m an Identical Twin...
”I successfully cloned myself to increase my productivity” ;)
Web Analytics
Exchange
mentor
750 GA
questions answered
Tracking
protection
group
Intro Phil Pearce
Google Analytics Expert and GTM specialist
www.linkedin.com/in/philpearce
AdWords Clients & implementations – lots!
Please ask lots of questions
and save lots of bookmarks/shortcuts
Prize at the end for
- Most questions
- Best Questions
Top 10 Google Analytics tips to save you money!
1. Reducing cost
2. Increasing conversions/revenue
3. Automating reducing cost & increasing revenue
Cheat sheet…
• http://bit.ly/ga-report-list
• open in notpad - and replace GA account number
Demo site…
• https://web.archive.org/web/20150624031543/http://www.computeraid.org/
Best & worse landing pages
1. Best & worse landing pages
2. Pages by revenue contribution
2. Pages by revenue contribution
3. Best & worse internal Site Search
3. Best & worse internal Site Search
4. Broken pages by referral
4. Broken pages by referral
4. Broken pages by referral - detailed
6a. Medium pivoted by userType with metrics of
sessions & converison rate
6b. Channel pivoted by userType with metrics of
sessions & conversion rate
9. Automatic Alerts
9. Custom Alerts – based on your business logic
1. 404 example
2. Avg order value example
10a. Google Sheets – automatic
reporting (updates every hour)
http://bit.ly/ga-api-example
10b. Dashboard library
Search for “Small Business Owner” in dashboard library…
10b. Dashboard library
Search for “Small Business Owner” in dashboard library…
Feedback
• Topic for next session?
3. Google Tag Manager (implementation tricks & universal migrations
mistakes to avoid)
1. Analytics Processes (REAN, LEAN, WAMM)
2. SEO dataLayer (JSONLD)
4. Free tools (YandexMetrica, Quill, Google Surveys)
5. Dashboards (GA initially, then
GoogleSheets & Embed API )
Questions
Thankyou & Answers
Conversion
Prize at the end for
- Most questions
- Best Questions
KPI processes: 1. Business objectives to KPI 2. Rean Analytics framework 3. Example KPI from real businesses 4. Build -> Measure -> Learn (importance of iterative cycles) 5. Lean Analytics framework for startups (based on the YearOneLabs book called how to
sell your company in 3 years not 10 years) Free tools to improve user insight: 1. Yandex metrica - free mouse tracker & form tracker 2. Google Consumer surveys - free qualitative research tool 3. WordStream Grader - free PPC analyser & [n]/10 grade 4. Narrative science quill - free "data as a story report" 5. Sitebeam Nibbler - free 5 page SEO sanity check 6. Adwords tool for getting click refunds - free excel template 7. Google Tag Manager - free auto configs for Wordpress, Magento & Drupal. 8. GoogleSheets GA plugin - using comparison reports examples 9. GA realtime app - free iOS & Android app 10. GA Dashboard library templates - one click to enable
Next session – Tools or Processes?
Tools examples
Free session recording!
(1000 sessions per day)
FREE
Includes
“wasted spend
report”
PPC grader
Plugins for Wordpress
New GTM interface [auto-config file] https://www.dropbox.com/s/hk1qja1fdupzykk/WORDPRESS%20TEMPLATE%20-%20NEW%20interface.json?dl=0
Old GTM interface [auto-config file] https://www.dropbox.com/s/5pgyd6w97iw0ntn/WORDPRESS%20TEMPLATE%20-%20OLD%20interface.json?dl=0
Reminder: open the import files in notepad, then find & replace “yourdomain” and “yourdomain\\.com” with YOURDOMAIN before import.
FREE
Process examples
Summary
7. Midnight Snacks
6. Automatic Excessive
5. Desert
4. Exercise/Goals
3. Main Meal
2. Brunch
1. Breakfast KPIs (excel sheet):
Dev guide (word
document):
GTM installation (generic
containers)
GA configuration (goals & settings):
Dashboards (template
library)
Adwords Dynamic
Remarketing
Custom Scripts
Wordpress Magento Drupal
Automat
ic
See script library here...
login: [email protected] pw: philrulesgtm2
Session based: Dynamic values ->
Hit based: Dynamic values ->
<- Session based: Static goal values
Lead Scoring
Note: currency not supported using this method :(
Abandon Revenue
