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A Guide to Virtual Communication Creating shared understanding across boundaries

TMA World: A Guide to Effective Virtual Communications

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Communicating successfully in today’s global organizations depends on making sure that messages are understood accurately and intended outcomes are achieved. With the loss of non-verbal cues and the likelihood of different cultures, it is essential to choose appropriate technologies and behaviours for successful virtual communication. This presentation gives useful and easy to apply tips and advice, which will ensure that you and your team communicate effectively as possible. For more advice on how to thrive in the borderless workplace, contact us today: [email protected]

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Page 1: TMA World: A Guide to Effective Virtual Communications

A Guide to Virtual Communication

Creating shared understanding across boundaries

Page 2: TMA World: A Guide to Effective Virtual Communications

© Transnational Management Associates Ltd. All Rights Reserved. [Virtual Communications]

2

Workers in today’s global

organizations face greater

communication challenges than

ever before.

Virtual

Communications

Page 3: TMA World: A Guide to Effective Virtual Communications

© Transnational Management Associates Ltd. All Rights Reserved. [Virtual Communications]

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Communicating via technology is inherently

more challenging in itself, with face-to-face

mechanisms lost or distorted and vocal and

nonverbal communication cues mostly

absent.

Virtual

Communications

Page 4: TMA World: A Guide to Effective Virtual Communications

© Transnational Management Associates Ltd. All Rights Reserved. [Virtual Communications]

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The added likelihood of communicating

with colleagues in different time zones and

cultures, which can also often distort

communication, means it is essential to

choose appropriate technologies and

behaviours for successful virtual

interactions.

Virtual

Communications

Page 5: TMA World: A Guide to Effective Virtual Communications

© Transnational Management Associates Ltd. All Rights Reserved. [Virtual Communications]

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With so much done via

technology and

without ever seeing

many colleagues I

find I miss that ‘human’

touch…

To make

your virtual

communications

work both for you

and others adopt

the following tips

Page 6: TMA World: A Guide to Effective Virtual Communications

© Transnational Management Associates Ltd. All Rights Reserved. [Virtual Communications]

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How can you relate more through technology?

Communicating via technology creates emotional distance.

Virtual communications can appear impersonal, co-located colleagues tend to side more with each other and false assumptions and attributes become attached to those on the other end of technology, leading to greater communication challenges.

Building rapport goes a long way in eliminating these problems.

To make

your virtual

communications

work both for you

and others adopt

the following tips

Page 7: TMA World: A Guide to Effective Virtual Communications

© Transnational Management Associates Ltd. All Rights Reserved. [Virtual Communications]

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In the early days

Choose technology that meets the needs of the task and that will connect you socially

Be proactive and connect simply to say hello – it reminds others you’re ‘human’

Show enthusiasm in your communications

To make

your virtual

communications

work both for you

and others adopt

the following tips

Page 8: TMA World: A Guide to Effective Virtual Communications

© Transnational Management Associates Ltd. All Rights Reserved. [Virtual Communications]

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Longer Term

My team mate never

appears to understand what I

say.

I speak to him on Skype and he

says all is OK, but when I email

him he never responds!

Create a rhythm to your communications, get into the habit of being in touch

Respond to others clearly and precisely and do so promptly

Page 9: TMA World: A Guide to Effective Virtual Communications

© Transnational Management Associates Ltd. All Rights Reserved. [Virtual Communications]

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What impact does culture have?

Virtual communication can be difficult when different cultures interact. Cultural difference, from local to national, or organizational to business unit, can vary significantly and in the virtual world of today communication only magnifies its impact. For example, implicit (low context) cultures rely on the meaning of words when they communicate, explicit (high context) cultures rely heavily on deeper understanding, ambiguity, silence and non-verbal gestures. This opposing way of communicating presents many challenges to overcome.

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© Transnational Management Associates Ltd. All Rights Reserved. [Virtual Communications]

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Follow these top tips to make your cross-cultural virtual communications clearer: Be alert - in the virtual world culture is out of sight. Ensure you keep

cultural considerations in mind at all times:

Implicit cultures use soft communication: polite and indirect, visual and aesthetic

Explicit cultures use hard communication: direct and to the point, information rich

Select the richest medium possible, choosing spoken communications wherever possible

Use colour with due thought in your visual communications - colour has cultural meaning, which affects interpretation

Page 11: TMA World: A Guide to Effective Virtual Communications

© Transnational Management Associates Ltd. All Rights Reserved. [Virtual Communications]

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I have a 3 hour ‘sweet spot’

where my manager’s working

hours and mine both match.

He insists during that time we

communicate by phone,

but I don’t think it’s always

necessary.

How can you make time difference work?

Spanning time zones can present

advantage as well as disadvantages.

Here are some helpful tips when you

should look to use real time

(synchronous) communications and

when it’s OK or even advantageous to

use delayed time (asynchronous)

communications.

Page 12: TMA World: A Guide to Effective Virtual Communications

© Transnational Management Associates Ltd. All Rights Reserved. [Virtual Communications]

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How can you make time difference work?

Synchronous Issues cannot be easily predicted in advance

When quick and confirmed shared understanding is required

When real-time interaction/sharing is critical

When the presence of a decision maker is needed

Page 13: TMA World: A Guide to Effective Virtual Communications

© Transnational Management Associates Ltd. All Rights Reserved. [Virtual Communications]

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How can you make time difference work?

Asynchronous Communications are non-urgent

So individuals can engage in communications at a time that suits

To meet specific needs, priorities or preferences of individual

When participants need to research or reflect before making contributions

When the message needs to be perpetual information

When time zones make synchronous difficult

Page 14: TMA World: A Guide to Effective Virtual Communications

© Transnational Management Associates Ltd. All Rights Reserved. [Virtual Communications]

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In virtual team meetings the

others speak so quickly and

interrupt one another so much

that I am unsure what they are

talking about much of the time.

What adaptations are needed for different languages?

Virtual communication can also be

difficult when it involves people who

are communicating in a non-native or

secondary language.

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© Transnational Management Associates Ltd. All Rights Reserved. [Virtual Communications]

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Follow these tips to overcome secondary language barriers: Address difference in common language by using a leaner media

(text and image based).

Be precise with your words and especially avoid unclear analogies and metaphors

Make complex information visual and make visuals clearer by adding words

When speaking be aware of how you say things: keep it simple, keep it slow, ask straightforward questions

When listening be attentive to what is and what is not said and give the other person time to think by not interrupting

Check for shared understanding at the end of your communications

Page 16: TMA World: A Guide to Effective Virtual Communications

© Transnational Management Associates Ltd. All Rights Reserved. [Virtual Communications]

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Publications Written by Terence Brake, Director of Learning & Innovation at TMA World. Our new Borderless Working e-book series

About Us

Visit

www.tmaworld.com/insights

to discover the latest

thinking from our experts on

global, collaborative, cross-

cultural and virtual working.

There you’ll find links to our:

Page 17: TMA World: A Guide to Effective Virtual Communications

© Transnational Management Associates Ltd. All Rights Reserved. [Virtual Communications]

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About Us

Above all we’d like to hear from you directly, so please don’t

hesitate to send any comments, questions or feedback to us at:

[email protected]

Or visit our website:

www.tmaworld.com

Visit

www.tmaworld.com/insights

to discover the latest

thinking from our experts on

global, collaborative, cross-

cultural and virtual working.