1. DECIDING BETWEEN TABLET FORMATS:PUBLISHING TO EPUB OR APPS

2. Agenda Brief outline of roundpeg ( < 1 minute ) My background/contact info Decision tree for ePub v. app Options for eBook production ePub app My motivations, decisions for eBooks Example using InDesign 3. roundpeg company focusCompany Focus*eBook production Web and Mobile Web Training, Dev and Servicessites and applicationsusing eLearning dev and Adobe InDesignimplementation Adobe Digital Publishing Suite Adobe FrameMaker Technical communication Adobe RoboHelpincluding eBook Calibreproduction Amazon Marketplace Apple Bookstore and App Store*Supporting these 3 requires all the usual Adobe products 4. My focus Tech Comm FM, RH, Captivate Single Sourcing Multi Channel Publishing Social Media Print eLearning 5. Contact info(QR codes on next slide) matt@roundpeg.com www.slideshare.net/mattrsullivan http://mattrsullivan.com twitter.com/mattrsullivan www.linkedin.com/mattrsullivan Search on mattrsullivan 6. Mobile contact infoMatts meCard 714 585-2335 7. eBook format -things to consider Novel vs. traditional glossy magazine Cost vs. Time Content vs. Style Free vs. Paid Updated and Serialized vs. Static 8. Cost vs. TimeePub apps Available and inexpensive Less software optionsthrough many channels More intense training and Rapid dev time and updatesetuptime Exponentially more hoops Monetary barriers to entry to jump through for devare low. More like a co-op and deliveryor consignment in terms of Best handled as ansales and revenueindependent profit center 9. Content vs. StyleePub app Solid display of content Glossy, interactive Formatting mainly Allows rich mediacontrolled by end user experience Allows for ads, in-app purchases 10. Free vs. Paid Each allow monetization or free delivery Cost and format are project goal dependent Need to analyze potential market and benefitof saturation vs. direct revenue 11. Static Content vs.Updated and Serialized ContentePub app Generally static, though Good for Newsstandupdates are possible, even Subscriptions and ongoingfor existing salesrevenue are a typical goal 12. Novel vs.traditional glossy magazineePub app Suited for focused, linear Suited for onlinetext longer than magazinemagazines with ads, manyor newspaper areticles independent articles or topics 13. Example 1: Substance over styleDocumentation for a laser printer Text is more important that style points Static content, rarely updated Provided free of charge Advertising and multimedia not appropriate 14. Example 2: Style sells contentData sheets for RE investment fund Presentation differentiates product, capturesattention, promotes sale Sophistication underscores effort and qualityof information Multimedia allows rich interactiveexperience 15. Sampler of Options foreBook ProductionePubappsJust about any authoring tool Adobe DPSsuch as: Subscription ($450/month Word Single Edition (~$450/item) FrameMaker Apple Developer Toolkit ~$100/year RoboHelp Requires dev experience and dev software 16. Todays examples created withInDesign ePub, Kindle, iPad, Android tablet contentcan be created with almost anything InDesign allows easy differentiation ofcontent with the same authoring tool 17. Getting started with folios Update Adobe AIR Download Folio Producer tools http://www.adobe.com/support/downloads/detail.jsp?ftpID=5134 Download Folio Builder Panel 18. Create custom emailper folio (project) fmauth.dps@mattrsullivan.com fmtemplates.dps@mattrsullivan.com