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A presentation by Kate Penz at BE HEARD!, the 2012 Southeastern Minnesota Synod (ELCA) communicators workshop. More information at http://semnsynod.org/communicators/workshop
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Southeastern Minnesota Synod, ELCAWorkshop led by Kate Penz
Open Rate
Bounce Rate
Click-Through Rate
(CTR)
Opt-in/Opt-out
Open Rate 22.8%
Bounce Rate 7.3% Click Through Rate 9.7%
Transactional emails
E-newsletters
E-blasts
E-Letters
Event Promotions
Surveys
Press Releases
Can the spam
Engage
Learn
Know your audience
K.I.S.S.
Provide value
Mix it up
Use images
thoughtfully
Use color smartly
What do you want to say?
Develop methods to opt-in
and manage subscribers
Measure your progress
Develop a styleMatch congregation’s personality
Consistency is key
Customize subject line
Make it recognizableStay relevant Set a scheduleTime it right
Review your call-to-actionUse simple words and paragraphs of 1-2 short sentences
Review the subject lineConvey sense of urgency around deadlines
Education Announcements Adult forum Booth in narthex
Explain the benefitsUpdate along the way
Congregational directory
Event registrationInclude sign up forms on website, social media, staff email signatures
ContentBreakdown of responsibilities
Deadlines