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Talk about Bauer Media's diverse approach to video (thankfully we have a lot of brands) but I'd like smaller brands to have the same attitude.#doingstuff
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Toilet Talk I don’t need video – all the information on my site is conveyed through the copy!
http://www.youtube.com/t/press_statistics
Over 3 billion videos are viewed a day
YouTube is the 2nd biggest search engine
So What Are We Doing?
c. 8k videos uploadedc. 200 million views
(80 brands since 2006)
Not a TV Broadcaster
33 uploads
492 uploads
1001 uploads
Our Brands are Not Equal
We Aren’t too Worried About Quality
“Your content has nothing to do with the mic, the camera, the lighting or the set” Gary Vaynerchuck
Dianese Airbag suit for 2010http://www.youtube.com/watch?v=mo9Vlt5tGwY
But Sometimes We Have to Be
It matters sometimes of course – such as when your content contains celebs who want to look glam!
Justin Bieber at Kiss FM (UK)http://www.youtube.com/watch?v=oJctjm-tO5g
We’re Thinking About Formulas
Virals are…“Cool shit that people like to share”Ciaran Norris, Head of Digital, Mindshare Ireland
YouTube’s 50 Best Videoshttp://www.time.com/time/specials/packages/completelist/0,29569,1974961,00.html
CuteFunny MusicalSome technology focusExtraordinary
And Applying Them (Without Always Knowing)
http://www.youtube.com/watch?v=opGbvGa67AQ
We’re Exploring New Approaches
Interactive Trick Or Treat Strip With Jodie Gasson, Jess Impiazzi & Hayley Sams - START HERE!
http://www.youtube.com/watch?v=HzYk50GbsRQ
YouTube annotations rock!
We Consider Distribution
“…create something so compelling, so interesting, funny or insightful that people genuinely enjoy your content, and you‘ll find that people might even recommend it around.”
Steffan Aquarone for Econsultancy
“If you don’t distribute it properly, your content will perform like crap.”
James Carson for Bauer Media
“I did Wine Library TV for 18 months, every single day, until anybody gave a crap.”
Gary Vaynerchuck for Winelibrary.tv
http://fora.tv/2009/10/23/CRUSH_IT_Gary_Vaynerchuk06. Hustle and Work the Community
Answer these Questions
By how much do you want to grow your video views and revenue?
Are you allowing a low enough level of production quality to achieve enough volume?
Have you diversified your video production into many different possible themes?
Are you regularly trying out and testing new stuff?
Has your video been distributed as well as it could be?