HOW WE SCALE AS A TECH STARTUPSon Tran – Founder & CEOTung Nguyen – Head of Technical

A little about us

Giao hàng 24h

Our Products

TALA - Tiki E-commerce Platform

TOS - Tiki Operation SystemCMS, Order fulfillment, Delivery, Inventory Management,…

Tiki Mobile App

Tiki.vnResponsive Web

E-Book store

Mobile Apps

Tiki App Miki App

Why technology matters?

Solving E-commerce technology challengesTung Nguyen

Challenges

• Minimum Viable Product• Customer-oriented• Refactoring

• Don’t build everything• Be friendly with SaaS, PaaS (Platform), IaaS (Infrastructure)

• Data-driven

Our Philosophies

LinuxNginxPHP/PythonMySQL/PosgreSQL

Technology Stack

System Architecture

Fastest PHP framework

Technology Stack - PHP Phalcon Framework

Reality - Less than 100ms response time

More focus on business layer

• Problem: • Lots of Product attributes• JOIN too much

• Solution:• Indexing with NoSQL (MongoDB)• Transactions with MySQL• Scaling with MySQL Replication

Technology Stack - Database

MySQL EAV - Entity-attribute value Model

MongoDB - Hierarchical Model

• Problem: • Real-time data changes

updating• Availability, recovering from

disaster

• Solution• Cache map• Cache invalidator and

builder• Use persistent• Engine: Redis

Technology Stack - Caching

How cache map works

• Problems:• Real-time indexing• Data aggregation (Facets)• Performance and Scaling

• Solution• ElasticSearch + MongoDB River

Technology Stack – Search Engine

Solving Super-events

What’s a super-event?Daily traffic

Super-event peak

1. Hard to predict2. Different behaviors3. Investment cost

• August - Dzựt Cô Hồn Online• November - Hội Sách Online• December - Black-Friday, Cyber Monday, Online

Shopping Day

Provide incentives for customers to go online shopping more

Tiki Super Events

Event Dzựt Cô Hồn

• 2014• 28K Likes/Shares• 40K Registered users• 300K Dzut actions• 5K Requests/s

• 2015• 67K Likes/Shares• 150K Registered users• 1.5M Dzut actions• 20K Requests/s

• Case-studies

We had some attentions

Also from our companions

We survived

HOW?

A large and scalable platform

Hundreds times of load testing

Powered by

And also from Product Design

Customer-oriented Product Culture

About Us

Or send your feedback to tung@tiki.vn and get a FREE coffee