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FESTIVAL OF CHANGE STUDENT EXHIBIT
THE PROJECT
WHAT IS IT?
AS PART OF THE EVENTS ON OFFER AT THE UPCOMING FESTIVAL OF CHANGE, THINK MARKETING HAS ENGAGED A GROUP OF GRADUATING STUDENTS TO EXECUTE AN EXHIBITION OF STUDENT WORK.
THE EXHIBITION WILL SHOWCASE OUR FINEST GRADUATE AND UNDERGRADUATE FOLIO WORK, PROFILE OUR MOST INNOVATIVE PEOPLE AND HIGHLIGHT THE FEATURES OF OUR NEW CAMPUS. ALL THIS WILL BE PRESENTED TOGETHER WITH A NUMBER OF BESPOKE INTERACTIVE INSTALLATIONS ON LEVEL 2 OF THE ULTIMO CAMPUS.
LECTURER : DAVID AGIUS
PROJECT MANAGEMENTSOFII MCKENZIEJULIA TRUONGMIN PARK
VIDEO PRODUCTIONCHRISTINE THOMASSIANJESSICA ROZEMAKAYLLA DAVIESJEFF LAM
VISUAL DESIGNCHRIS ANDERSONEDWARD CORCORANJAMES VAN DEN ELSHOUTNICK JOHNSTONEDAVID PORTEROB LE
INSTALLATIONS
FUMAROL:JOSH HARRIS LYNARD ESPIRITUSCOTT CHAUALEX PHAM
PHOTOBOOTH:SOFI MCKENZIE
MULTISCREEN:MAGGIE BOUNADER
RIFT:EMMA CORMICKSHWETA SHARMAJONOTHAN WATKINSKELI BJARNASON
THE PROJECT TEAM
TO PRESENT STUDENT WORK TO OUR FOC GUESTS IN A WAY THAT IS INFORMATIVE, ENTERTAINING AND MEMORABLE.
OUR AIM
TRANSFORM L2 ULTIMO INTO A GALLERY OF STUDENT WORK TOGETHER WITH BESPOKE INSTALLATIONS THAT REWARD CURIOSITY AND PARTICIPATION
OUR STRATEGY
GENERATE DISCUSSION AND INTEREST AMONGST INDUSTRY, ACADEMIC AND ASPIRATIONAL COMMUNITIES.
CREATE COLLATERAL FOR THINK FOLIO.
DEMONSTRATE OUR ABILITY TO PRODUCE UNIQUE PEOPLE WITH UNIQUE SKILLS
THE OUTCOME
CONCEPT
INSPIRED BY A BEAUTIFUL COLLECTION OF STUDENT WORK.
”WE HAVE A VAST ARCHIVE OF CURRENT AND GRADUATE STUDENT WORK. OUR COLLECTION INCLUDES MANY OUTSTANDING PIECES THAT WILL CAUSE AUDIENCES TO REASSESS THEIR PERCEPTION OF WHAT OUR STUDENTS ARE CAPABLE OF ACHIEVING.”
INSPIRED BY A BEAUTIFUL COLLECTION OF STUDENT WORK.
INSPIRED BY SPACES THAT INVITE AUDIENCES TO EXPLORE THE WORK.
INSPIRED BY SPACES THAT INVITE AUDIENCES TO EXPLORE THE WORK.
“SO WE LOOKED AT ENVIRONMENTS THAT ARE WELCOMING, EASY TO UNDERSTAND, EASY TO USE AND PROVIDE MULTIPLE POINTS OF ENTRY FOR OUR AUDIENCE TO BROWSE AND REFLECT AT THEIR LEISURE. DISPLAY SYSTEMS WITH FUNCTIONAL, SIMPLE USER INTERFACES, PRESENTED IN A CLEAN, ORGANISED AND STRUCTURED ENVIRONMENT MAKE OUR AUDIENCES IMMEDIATELY COMFORTABLE - THEY ‘KNOW WHAT TO DO’ AND ARE INSPIRED TO EXPLORE. ”
INSPIRED BY SPACES THAT HAVE BEEN TRANSFORMED IN UNIQUE AND UNEXPECTED WAYS.
INSPIRED BY SPACES THAT HAVE BEEN TRANSFORMED IN UNIQUE AND UNEXPECTED WAYS.
“AS EFFECTIVE AS THE GALLERY SOLUTION IS, IT’S A LITTLE ONE-DIMENSIONAL. OUTSIDE OF WANDERING AROUND CLICKING ON FOLIOS AND SAMPLES OF WORK, THERE IS NOTHING IN A TYPICAL GALLERY ENVIRONMENT THAT SAYS ‘STAY AND PLAY’. SO WE HAVE A REAL DESIRE TO CREATE A SPACE THAT IS ALSO UNIQUE, RELAXED, PLAYFUL AND A DISTINCT DEPARTURE FROM THE USUAL GALLERY OFFERING.”
EVENT
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FLOORPLANS
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voidFLOORPLANS : ACTIVE SPACE
EVENT WILL BE HELD IN THE ULTIMO CAMPUS ON LEVEL 2
CATERING AND SERVICES ARE AVAILABLE
LARGE FORMAT PROJECTIONS ENSURE SPACE IS ALWAYS ACTIVE
CLEARLY DEFINED SPACES FOR EXHIBITS, INSTALLATIONS AND PRESENTATIONS
PEDESTRIAN CIRCUCLATION BETWEEN SPACES IS EASY
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voidFLOORPLANS : FACILITIES
EVENT WILL BE HELD IN THE ULTIMO CAMPUS ON LEVEL 2
CATERING AND SERVICES ARE AVAILABLE
LARGE FORMAT PROJECTIONS ENSURE SPACE IS ALWAYS ACTIVE
CLEARLY DEFINED SPACES FOR EXHIBITS, INSTALLATIONS AND PRESENTATIONS
PEDESTRIAN CIRCUCLATION BETWEEN SPACES IS EASY
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voidFLOORPLANS : PROJECTIONS
EVENT WILL BE HELD IN THE ULTIMO CAMPUS ON LEVEL 2
CATERING AND SERVICES ARE AVAILABLE
LARGE FORMAT PROJECTIONS ENSURE SPACE IS ALWAYS ACTIVE
CLEARLY DEFINED SPACES FOR EXHIBITS, INSTALLATIONS AND PRESENTATIONS
PEDESTRIAN CIRCUCLATION BETWEEN SPACES IS EASY
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voidFLOORPLANS : GALLERY
EVENT WILL BE HELD IN THE ULTIMO CAMPUS ON LEVEL 2
CATERING AND SERVICES ARE AVAILABLE
LARGE FORMAT PROJECTIONS ENSURE SPACE IS ALWAYS ACTIVE
CLEARLY DEFINED SPACES FOR EXHIBITS, INSTALLATIONS AND PRESENTATIONS
PEDESTRIAN CIRCUCLATION BETWEEN SPACES IS EASY
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19
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17
161514
voidFLOORPLANS : INSTALLATIONS
EVENT WILL BE HELD IN THE ULTIMO CAMPUS ON LEVEL 2
CATERING AND SERVICES ARE AVAILABLE
LARGE FORMAT PROJECTIONS ENSURE SPACE IS ALWAYS ACTIVE
CLEARLY DEFINED SPACES FOR EXHIBITS, INSTALLATIONS AND PRESENTATIONS
PEDESTRIAN CIRCUCLATION BETWEEN SPACES IS EASY
EXHIBITION
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voidMAKE AN ENTRANCE
LARGE FORMAT PROJECTORS CAN BE SEEN ON APPROACH
STUDENT WORK PROJECTIONS MAKE IT EASY TO IMMEDIATELY SEE WORK
SIMPLE TAGGING SYSTEM PROVIDES CROSS REFERENCE WITH GALLERY DISPLAYS
MULTISCREEN INSTALLATION IN FOREGROUND
ROOM IS DARK(ISH) WITH LIGHT AND COLOUR GENERATED FROM SCREENS ETC.
PLENTY OF WAYFINDING AND INFO NEAR ENTRANCE
MAKE AN ENTRANCE
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voidSAY HELLO
GALLERY SPACE IS WELL LIT AND UNCLUTTEERD
NO KEYBOARDS OR MICE JUST TRACKPAD AND SCREN FOR MINIMAL AND SIMPLE USE
ALL DESKTOP SYSTEMS FEATURE A SIMPLE, IDENTICAL UI
UI IS SIMULTANEOUSLY ONLINE CONTENT SEEN ON LARGE SCREENS CAN BE QUICLKY LOCATED AND EXPLORED
SAY HELLO
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voidPLAY
PLAY
OCCULUS RIFT INSTALLATION ALLOWS GUESTS TO EXPERIENCE THE TECHNOLOGY
ENVIRONMENT HAS BEEN CREATED ENTIRELY BY OUR STUDENTS
THEME OF CHANGE IS EMBEDDED INTO THE GAMEPLAY
CURATED BY STUDENTS TO ASSIST AND DISCUSS
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voidMULTITASK
MULTITASK
MULTI SCREEN INSTALLATION UTILISES A VARIETY OF SCREENS AND MOBILE DEVICES TO DELIVER A NARRATIVE
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voidREACH OUT AND TOUCH
REACH OUT AND TOUCH
INTERACTIVE LIGHT CYLINDERS WILL BE RESPONSIVE TO TOUCH AND SOUND
INVITES PARTICIPATION AND PROVIDES AN AMBIENT LIGHTSCAPE
CHANGE THEME REFLECTED IN CONTENT AND FUNCTIONALITY
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voidBE PART OF IT
BE PART OF IT
EVERYONE LOVES A PHOTOBOOTH
PHOTOS ARE UPLOADED TO NSTAGRAM IN REAL TIME
INSTAGRAM PAGE IS PROJECTED IN THE SPACE SO EVERYONE CAN SEE THEIR PHOTOS AND BROWSE OTHERS
BE PART OF IT
EVERYONE LOVES A PHOTOBOOTH
PHOTOS ARE UPLOADED TO NSTAGRAM IN REAL TIME
INSTAGRAM PAGE IS PROJECTED IN THE SPACE SO EVERYONE CAN SEE THEIR PHOTOS AND BROWSE OTHERS
AWARENESS
WE CAN BUILD AND MAINTAIN A VARIETY OF SOCIAL PLATFORMS INCLUDING A FACEBOOK PAGE, INSTAGRAM, TUMBLR
WE WILL BE DOCUMENTING THE ENTIRE DEVELOPMENT PROCESS. EPISODES WILL BE UPLOADED AS THEY ARE CAPUTRED
THIS MEDIA CAN BE INTEGRATED INTO THE TEASER CAMPAIGN
BE SOCIAL
TWO CONCEPTS FOR CONSIDERATION
ONE : INCLUDE TIME-LAPSE OF THE ENTIRE EVENT BEING SET UP IN THE SPACE DURING A SOFT LAUNCH EVENT.
TWO : MPU FILM A SOFT LAUNCH EVENT. THE CONTENT IS USED IN DIGITAL AND PRINT PROMOTION.
SET IT UP
