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AR: A view from the trenches.What veteran foot soldier-heroes
have learned at the frontline
from developing real-world AR projects
Amazing night shots by Wil McReynolds
of Augmented Marketing
Thank you
Theo Lagendijk CEO, founder and programmer ..magician
www.platipus.nl
a small company with super hero friends
Platipus
8 years of history
with commercial AR projects
started with location based AR
Platipus
Platipus
leanflexiblehighly experienced
independent
idealistic
Platipus
What we do
What we do
What we do
What we do
more than one Augmented Reality app per month
custom made
large multi national and smaller local clients
non-AR apps (automotive)
fast paced industry
How we do it
How we do it
on the shoulders
of giants
How we do it
Education
Education
Education
Education
Education
with AR as a mass medium
the next generation needs emancipation
educate ‘reading and writing’ AR
with affordable and accessible tools
Tools for the future
AR: A view from the trenches.
Amazing night shots by Wil McReynolds
of Augmented Marketing
www.platipus.nl
