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ONLINE
MALCOLM
MACMILLAN
PATRICK
BJORKMAN
THE SPECIALIST
AGENCY FOR THE
CINEMA INDUSTRY
BASED IN GLASGOW, UK
WORK AROUND THE WORLD
WE DO THESE THINGS:
INSIGHT
THERE IS ONE BIG TREND
THAT IS HAPPENING NOW
WHICH WILL AFFECT YOUR ABILITY TO DO
BUSINESS OVER THE COMING YEARS.
1
MULTI-SCREEN
WHO USES THE INTERNET?
61%
80%*
*That’s more than the
% of people who use
a car.
2006 2009 2013 2017
HOW PEOPLE ACCESS THE INTERNET
70UNIQUE MOBILE
DEVICES
2012
70UNIQUE MOBILE
DEVICES
2012
800+UNIQUE MOBILE
DEVICES
2014
2
EMERGING TREND
20%
THIS ALL PRESENTS SOME CHALLENGES
2
SELLING ONLINE
2%
WE KNOW PEOPLE
WANT TO BUY ONLINE
95%
EVERY DEVICE, EVERY PLATFORM
COULD BE A POINT OF SALE.
90% 9%<0.1%1%
ONLINE TICKET SALES 2012
80% 19%<0.1%1%
ONLINE TICKET SALES 2014
2X GROWTH
LITTLE TO NO GROWTH
GLOBAL GROWTH OF M-COMMERCE
`26%MOBILE AS SHARE OF ALL E-COMMERCE
`19%
MOBILE WEB IS
HUGEIN CINEMA
55%
AND STILL GROWING
NOW
`45%
55%
HOW DOES CINEMA MEASURE UP?
MULTI DEVICE CAPABLE
34% 70%88%
WHEN YOUR CUSTOMERS WANT TO BUY FROM YOU;
LET THEM!
THAT MEANS:
MAKING IT EASY TO BUY
THAT MEANS:
MAKING IT EASY TO BUY
ANYTHING
THAT MEANS:
MAKING IT EASY TO BUY
ANYTHING,
ON ANY DEVICE
THAT MEANS:
MAKING IT EASY TO BUY
ANYTHING,
ON ANY DEVICE
AT ANY TIME
3
BRAND?
BRAND
BRAND
WEB
MOBILE
ADSFACE
BOOK
T WI T T E REMAIL
BRAND
WEB
MOBILE
ADSFACE
BOOK
T WI T T E REMAIL
YOU NEED
4
CONVERSATIONS
KATE
KATE LIKES THEATRE, ROM-COMS AND SCI-FI.
KATE LIKES THEATRE, ROM-COMS AND SCI-FI.
WE WANT TO GIVE HER PERSONALISED CONTENT, PROMOTIONS AND OFFERS.
KATE
KATE
KATE
KATE
User 1 User 2 User 3 User 4
YOUR WEBSITE DOESN’T SEE KATE, IT SEES:
SOCIAL MEDIA USAGE
26%FOR 2 HOURS/DAY
KATE
KATE
KATE
KATE
KATE
User 1 User 2 User 3 User 4
User 5 User 6 User 7 User 8
WE NEED TO GET A SINGLE VIEW OF KATE
Membership
and loyalty
Membership
and loyalty
Social login and
connected accounts
Membership
and loyalty
Social login and
connected accounts
BIG DATA
= Relevant
conversations
5
THOUGHTS
SOME PARTING
FOR YOUR TIME
THANK YOU