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OVERVIEW
The VIP Experience For Gamers Gamers are the largest underserved demographic. We’re stereotyped as teenagers in our parents’ basements. In reality, we’re adults who over-index for income and education. We’re looking for a place that treats us like VIPs. Casinos are experts at this and they’ve built their brands as the ultimate destination. This session will explore how esports teams, leagues, developers, and publishers can work with casinos to deliver the ultimate VIP experience for gamers.
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Blaine Graboyes, CEO Blaine Graboyes, Co-Founder and CEO of GameCo and The Gamer Agency, is an award-winning executive producer and game designer with nearly 20 years of experience developing digital entertainment. He has produced over 4,000 projects for clients such as Blizzard Entertainment, Sony Pictures and Disney.
INTRODUCTION
Inventor of The Video Game
Gambling Machine
The Premier Independent Esports Production Company
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TITLE TEXTHOW IT WORKS
The Player Experience • BET
• Players bet with cash or TITO ticket
• Bet denominations from $1 to $20
• PLAY • Players have ~1 minute per game to
achieve their best score possible
• POWER-UP • Some sessions provide Power-Ups
with cash and in-game awards
• WIN • Players score is their payout
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TITLE TEXTTHE GAMER AGENCY
GameCo’s Esports SubsidiaryTHE PREMIERE INDEPENDENT ESPORTS PRODUCTION COMPANY
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TITLE TEXTMICROSOFT ESPORTS & GAMING
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THE PROBLEM
THE CASINO FLOOR: UNCHANGED IN 50 YEARS
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THE PROBLEM
GAMER STEREOTYPES: OUTDATED AND DANGEROUS
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OUR VISION
CREATE A VIP EXPERIENCE FOR GAMERS
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THE VIDEO GAME CASINO
THE CASINO FLOOR OF THE FUTURE
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TITLE TEXTMARKET SIZE
59%41%
024.3MIL TARGET CUSTOMERS [X-USA)
022.9MIL TARGET CUSTOMERS [USA]
008.9MIL MILLENIALS
008.0MIL GEN X
00 PLUS 6.0MIL BOOMERS
CRITERIA • Over 21 Age • Top HH $$$ • Play Games • Visit Casinos
43%57%
NOW 022.9MIL CUSTOMERS (USA)
+5YRS 050MIL CUSTOMERS (USA)
Sources: Kaiser Family Foundation estimates based on the Census Bureau's March 2015 Current Population Survey (CPS: Annual Social and Economic Supplement); Entertainment Software Association
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TITLE TEXTWHERE DO GAMERS GATHER?
LIVING ROOMARCADES EVENTS
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TITLE TEXTWHAT IS VIP?
What Do We Mean By VIP?
Make patrons feel special, appreciated, and valued
DIFFERENT TYPES OF VIP CUSTOMERS • Biggest Fans = Loyalty • Biggest Spenders = Revenue • Players / Teams = Clout • Likemindedness = Community
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PILLARS OF THE VIP EXPERIENCE
BRAND ENVIRONMENT
EXPERIENCE CULTURE
• Promise • Value • Authenticity • Community
• Unique • Personalized • Top Service • Meaningful
• Appeal • Cleanliness • Quality • Efficient
• Loyal • Creative • Critical • Responsive
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THE PLAYER’S JOURNEY
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DISCOVERY
GAMBLE PLAYING VIDEO GAMES
AT THE CASINO
News Feed
What's on your mind?
Top News . Most Recent 300+
Bill Land Jenny Davisand shared a link
Gambling Playing Video Games www.youtube.com
Now you can gamble playing video games at the casino with the world’s first skill-based Video Game Gambling Machines (VGM) from GameCo. Your score is your payout!
3 hours ago . Comment . Like . Share
Mike Espinal
This looks so cool! Can’t wait to hit the casino this weekend with the crew!
2 hours ago . Like
View all 4 comments
9 People like this
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SOCIAL SHARING
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FIRST CONTACT
Your VIP Arrival
Bobby Zaroff
We’re looking forward to your arrival this Friday.
Our VIP Concierge will be waiting for you on arrival.Please feel free to reach us via email or text at 555-777-9823.
We promise to make your visit a once in a lifetime experience!
February 11, 2017
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TRAVEL
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ARRIVAL CONCIERGE
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PERSONAL CHECKIN
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THEMED ROOMS
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VENUE SIGNAGE
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ENTERTAINMENT
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SPA TREATMENT
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SPECIAL MEALS
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MEETING PEOPLE
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GAMING LOUNGE
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ESPORTS
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SPORTS BOOK
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GAMBLING
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WIN CASH
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WIN PRIZES
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NIGHTCLUB
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BOTTLE SERVICE
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THE NEXT MORNING
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TITLE TEXT
Blaine Graboyes CEO [email protected] | 310.359.0379
GET IN CONTACT
WE’RE BRINGING
THE FIRST VIDEO GAME
GAMBLING MACHINES
TO CASINO FLOORS. NOW!
