Upload
melinda-wittstock
View
120
Download
0
Tags:
Embed Size (px)
DESCRIPTION
Verifeed: Trusted and actionable social intelligence for the enterprise
Citation preview
Trusted social intelligence for the enterprise
make better business decisions
create contextual content
identify, engage, and reward customers, sources, ambassadors
Our mission at Verifeed
To make sense of the world’s social conversations so enterprises can:
Why Verifeed is massively scalable
Brands Publishers
Financial
$432 Bn US Consumer Goods $118 Bn Content marketing spend, 2013
$100 Bn US News Publishing & Broadcasting
$1.3 TrillionUS Financial Services$10 Bn Financial Ad spend 2012
$1BnSocial
software spend
Gartner, 2013
How Verifeed makes money
B2B Platform Licensing
Enterprises pay recurring monthly fees on annual contracts with 3 pricing tiers based on:
―Data usage
―Social sources
―Service level
Eliot BergsonTim Berglund
Peter Harrison
Renee Lewis
Duncan Work
Matt Prohaska
David Lawrence
Why we’re the right team to execute
Paul Herzog Chief Architect
Melinda Wittstock
Founder & CEO
‘Hands on’ advisors
Early Use Cases & MetricsSports:March
Madness
Challenge: Boost traffic, keep
conversations on site
Action: Publish relevant real-time Tweets from/about the players and coaches on NBC affiliate
Result: Time spent up from 10 to 26 seconds, Twitter referrals up 129%
Brands:Dog Food
Challenge: Find customers
Action: Filter real-time Tweets about a UK luxury brand & competitor products, consumer attitudes
Result: Ongoing. Identify & engage ambassadors with contextual content & identify customers
Financial:Compliance
Challenge: Assure Tweets are compliant with FINRA
Action: Source ad parse market-moving news for reliability & exclude Tweets with investment advice to eliminate liability.
Result: Ongoing. Verifeed technology working as promised.
How Verifeed forces global growth
Beach-heads first US verticals
Up-sell with more social sources / data & features
Increase market penetration
Grow globally
SportsBrandsPR
Add verticals
Hiring
Publishing Politics
Financial
How Verifeed IP works
Verifeed’s algorithms and automated processes uniquely replicate what investigative and analytical journalists do to:
— Identify patterns— Put developments in context— Qualify source reputation and
expertise
Uncovers credibility of influencersEliminates redundant, off-topic, search resultsAllows instant custom publicationEnables real-time engagement/recruitment of users100% Twitter fire hose, complex filters Soon automates discovery/contextual search
Competitive Differentiation
Twitter APILimited to 5% fire-hose & single-term searches by hashtag or handle, no engagement tools, analytics
Social media management
Twitter search engines
Influencer assessment
Broad social data search/analytics
Social aggregators
Social management dashboards, mediocre Twitter search, no source reputation/accuracy filters
Focused on Twitter brand monitoring only, not
contentFocused on user influence (not credibility or expertise); not intended for search
Limited filters for relevance, geolocation; no fact-checking / source reputation component
Complex search filters, analytics, dashboards; no veracity / reputation emphasis; price point too high
Primary risks
Large company pivots into Verifeed’s differentiated space:
Verification for accuracy and source credibility for real-time ‘actionability’ is Verifeed’s number 1 focus
Twitter changes terms of service to undercut Verifeed or offers rival service:
Verifeed is developing support for all social feeds; Partners will not want multiple service providers if Verifeed can aggregate all sources at a competitive or lower cost
Timeline to Stage Execution
― Debuted 2013 SXSW
― Grew pipeline to 260+ in 2 weeks
― 62% wanted next steps post SXSW
Market Validation
― Prove metrics ― Test use cases― Find early
adopters― Incorporate
customer feedback
― Average of 9 demo requests per day
Product
Paying Partners
― Convert pilots to charter revenue
― New use cases― Up-sell new
features
― Automated contextual alerts/discovery
― Add social sources
― Mobile SDK― Enhance
algorithms― Enhance UI/UX
Platform Growth
― Expand sales, biz dev, product team
― Expand into next verticals
― Full price point― Expand reach &
revenue within each company
― Enhance ‘fact check’ algorithms
― Unsupervised ML― Ongoing UX/UI
improvements― Reputation
scoring
MARCH 2013 PRESENT – 3Q-4Q 2013 1Q 2014
―-Enhance UX/UI― Reputation scoring― Automated @mention recruitment― Automated pre-filled
search
Pilot Programs
Product
Product
Hire‘Growth Hacker’/BDEngineers/Product ManagerSupport Data Scientist(s)
SupportQ3/4 Tech RoadmapData CostsMarketing/Sales
Investment Sought
$30KMonthly RevenueJan 14
$5mmRun Rate Q1/15
$95mmAnnual 2017
Q3/13
Q1/14 EnhanceReputation scoringMobile X-Platform/SDKSocial sources
Expand / ScaleBD, Sales, Engineers
$500K+Bridge
$3.5mm+Series A
Financials: Five-Year Projected 2012 2013 2014 2015 2016 2017
# Enterprise Partners
Recurring Fees
Ad Revenue Share
TOTAL REVENUE
Cogs
Operating / Sales
Gross Margin
EBITDA Margin
EBITDA
$166k
$163k
($329k)
9
$42.5K
$42.5K
$377k
$389k
($711k)
47
$1.8mm
$153K
$1.9mm
$2.3mm
$2.6mm
(21%)
($2.9mm)
175
$9.3mm
$1.1mm
$10.5mm
$4.4mm
$6.1mm
56%
(1%)
($52k)
456
$28mm
$6.2mm
$34mm
$10.3mm
$12.5mm
70%
33%
$11.8mm
776
$63mm
$20mm
$83mm
$18.4mm
$19.9mm
78%
54%
$44.8mm
Cash positive Q2/15
$30K monthly revenue
Customer Trials
Proving Use Cases & Metrics
Yahoo!’s Marissa Mayer: “Revolutionizing social media with a differentiated solution”
Financial Milestones & Progress$100K Founder &
Family
Nov/13-Feb/14
Mar/12 Sept-Oct/12
Mar/13
First Revenue
Bridge
Jul/13 Sept/13
$3.5mm+
Series A
Platform Enhancemen
t & Sales
$500K Equity Round
($3mm pre)
2,0
iPhone
Twitter ‘mine & @mention’ B2B platform debuts
at SXSWPipeline 260+
Verifeed rebranding
$400K Angel
Convertible
Thank you
Melinda Wittstock | CEO & Founder202 274 1479Melinda @ Verifeed.com Twitter @Veriate
Demo at Verifeed.com