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This is the deck from the presentation I gave at IBM for the Vancouver office's monthly knowledge share meeting.
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CONSULTING
THE TRUTH ABOUT SMARTPHONESLauren Isaacson, MBA
Director of Research & Strategy
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SMARTPHONES
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http://www.flickr.com/photos/jyri/3381980500/sizes/l/in/photostream/CONSULTING
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IPOD TOUCH
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TABLETS
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http://www.flickr.com/photos/ntr23/4545975787/sizes/l/in/photostream/
CONSULTINGhttp://www.flickr.com/photos/jetling/4488276122/sizes/o/in/photostream/
http://www.flickr.com/photos/swamptech/4457448503/sizes/z/in/photostream/ CONSULTING
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CONSULTINGCONSULTINGhttp://www.flickr.com/photos/cplapied/4880506532/sizes/l/in/photostream/
APPS
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CONSULTINGhttp://www.flickr.com/photos/fchouse/3930384685/sizes/l/in/photostream/
CONSULTINGCONSULTINGhttp://www.flickr.com/photos/cdm/54246114/sizes/o/in/photostream/
TRENDS
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Mobile Lifestyle
Mobile TV
Location Based
Services
Mobile Video
Mobile Internet
Mobile Email
IM Mobile Games
Billing(PSMS)
MMSJava
ApplicationsCoupons/ Barcodes
Mobile Content
SMS & Win
SMS Info SMS VotingSMS to Email
Direct SMS SMS Advertising
Mobile Sophistication
Connection Between Offline &
Online Life
CONSULTINGVia Avin Narasimhan
Incentive
Entertainment
Information
Utility
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Incentive
Entertainment
Information
Utility
INCENTIVE
• Discounts
• Contests
• Virtual Goods
• Mayorship, badges
• Exclusivity
Incentive
Entertainment
Information
Utility
INFORMATION• Guides
• News
• Weather
• Social Networks
• Recording
• Notes, Data Tracking, Photos, Video
Incentive
Entertainment
Information
Utility
ENTERTAINMENT• Music
• Broadcast
• Books & Textual Content
• Games
• Solo and Social
• Social Networks
• Entertainment News
• Movie and performance schedules
Incentive
Entertainment
Information
Utility
UTILITY• Communication
• Calendars
• Reminders
• Guides
• Business & Personal Finance
• Commerce
• Data Recording
Via Avin Narasimhan
Incentive
Entertainment
Information
Utility
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COMMERCE
http://www.flickr.com/photos/thomashawk/21151707/
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Mobile Commerce
Mobile Shopping
Mobile Travel Information &
Booking
Mobile Banking
Mobile Access to Corporate Internet
Mobile Brokerage
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http://www.flickr.com/photos/29487767@N02/3338900345/sizes/l/in/photostream/
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CONSULTINGhttp://www.flickr.com/photos/davidprior/125263215/sizes/z/in/photostream/
http://www.flickr.com/photos/bayhaus/4354552944/sizes/l/in/photostream/CONSULTING
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PURCHASE METHODS
• Online to Offline
• Mobile Facilitated Commerce
• Peer to Peer
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Security
CONSULTINGhttp://www.flickr.com/photos/14838182@N00/3237164755/
CONSULTINGCONSULTINGhttp://www.flickr.com/photos/sparktography/2485147794/sizes/l/in/photostream/
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http://www.curioconsulting.net
twitter: @CurioConsulting
http://www.flickr.com/photos/apach/2002140154/sizes/l/in/photostream/
