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Michael S. Bernstein, Mark S. Ackerman, Ed H. Chi, Robert C. Miller

The Trouble with Social Computing Systems Research

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Page 1: The Trouble with Social Computing Systems Research

Michael S. Bernstein, Mark S. Ackerman, Ed H. Chi, Robert C. Miller

Page 2: The Trouble with Social Computing Systems Research

4:1

Ratio of “Understanding Users” papersto “Systems, Tools, Architectures and Infrastructure” papers submitted to the Interaction Beyond the Individual track at CHI 2011.

Page 3: The Trouble with Social Computing Systems Research

Trouble: Exponential GrowthYour usage data is not really compelling because only a small fraction of Facebook is using the application. Worse, your numbers aren’t growing in anything like an exponential fashion.

– CHI metareviewer, paraphrased

Page 4: The Trouble with Social Computing Systems Research

Suggestion: Exponential GrowthSeparate evaluation of spread from steady-state.

Which claim is the paper making?

Page 5: The Trouble with Social Computing Systems Research

Trouble: Snowball SamplingThe authors’ choice of study method – snowball sampling their system by advertising within their own social network – potentially leads to serious problems with validity.– CHI metareviewer, paraphrased

Page 6: The Trouble with Social Computing Systems Research

Suggestion: Snowball SamplingSnowballing is inevitable in social systems. It is fundamental to how they operate.

Page 7: The Trouble with Social Computing Systems Research
Page 8: The Trouble with Social Computing Systems Research

NoveltyBetween a Rock and a Hard Science

Page 9: The Trouble with Social Computing Systems Research

sociotechnical

Page 10: The Trouble with Social Computing Systems Research

sociotechnicalstudiersbuilders

Page 11: The Trouble with Social Computing Systems Research

sociotechnicalstudiersbuildersFatal Flaw Fallacy [Olsen]

Ecological validity at the cost of internal validity

[Ackerman 2000], [Barkhuus and Rode 2007], [Chi 2009], [Greenberg and Buxton 2008], [Kaye and Sengers 2007], [Landay 2009], [Lieberman 2003], [Olsen 2007], [Zhai 2003]

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sociotechnicalstudiersbuilders

Show us elegant complexity.(simple ideas that enable complex scenarios)

That’s it? What is possible now that wasn’t before?

Nothing — but focus on emergent social activity.

Can you add multitouch?

Not using IE8.

We let people type messages up to 140 characters.

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socio technicalstudiers builders

Build a technically interesting system (that is hard to spread or evaluate), or

Simplify to a system with socially interesting outcomes (that builders find less novel).

Page 14: The Trouble with Social Computing Systems Research

Build a technically interesting system (that is hard to spread or evaluate), or

Simplify to a system with socially interesting outcomes (that builders find less novel).

The contribution needs to take one strong stance or another. Either it describes a novel system or a novel social interaction. If it’s a system, then I question the novelty. If it’s a social interaction, it needs more development.

– CHI metareviewer, paraphrased

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Create a shared understandingof research contributions

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social technicalNew forms of social interaction

Shared organizational memory [Ackerman 1994]

Designs that impact social interactionsIncreasing online contribution [Beenen et al. 2004]

Enable fluent social interaction in a new domainSocially translucent systems [Erickson and Kellogg 2000]

Page 17: The Trouble with Social Computing Systems Research

social technicalDesigns collecting or powered by social

dataWikidashboard [Suh et al. 2008]; sense.us [Heer et al. 2007]

Algorithms to coordinate crowds or derive signal from social data

Collaborative Filtering [Resnick et al. 1994]; Iterate-and-Vote [Little et al. 2010]

Platforms and infrastructuresTurKit [Little et al. 2010]

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social technicalPaired contributions can increase each

others’ value

×ManyEyes

[Viégas et al. 2007]

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In conclusion introduction:What are our millennium challenges?

What is our relationship with industry and walled gardens?

How can (and should) we evolveour standards of proof?

Page 20: The Trouble with Social Computing Systems Research

Michael S. Bernstein, Mark S. Ackerman, Ed H. Chi, Robert C. Miller

Page 21: The Trouble with Social Computing Systems Research