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The Structure of Success
A presentation by Ankesh Kothari
“Success doesn’t depend on how many resources you have. But how resourceful you can be.”
– Tony Robbins.
“A rope made of three cords is hard to break.” - Ecclesiastes 4:9
Prong #1: Heroes
• Legendary Heroes• Champions & Mentors• Friends & Colleagues• Employees
King Arthur: The Legend that Led to the Rise of Great Britain
Kisan Baburao “Anna” Hazare
Mohandas Karamchand Gandhi
Shrimand Rajchandra
The reason why Elvis Presley gave 50% of his earnings to his manager:
Colonel Tom Parker
The Story of the Vagabonds
• The story of 5 men: Henry, Tom, Harvey, John and Luther
Fast Forward 20 Years
• Henry Ford becomes the richest person living.• Thomas Edison earns the most number of
patents any individual ever has.• Harvey Firestone creates the biggest tire
manufacturing company• John Burroughs becomes a famous author and
naturalist.• Luther Burbank – a botanist – invents over 800
strains and varieties of plants!
The Vagabonds
Edison and Burbanks: Similar Techniques of Working
The Graham Group
• Warren Buffer & Charlie Munger – Berkshire Hathaway
• Tom Knapp & Ed Anderson – Tweedy, Browne & Co.
• David "Sandy” Gottesman – First Manhattan. $2billion.
• Bill Ruane – Sequoia Fund• Walter Schloss – Graham-Newman
TTK Hiring Spree
TTK = Tokyo Tsushin Kogyo
“If each of us hires people smaller than ourselves, we shall become a company of midgets. But if each of us hires people bigger than ourselves, we shall become a company of giants.” – David Ogilvy.”
Always surround yourself with people smarter than you
• Start a mastermind• Attend events• Organize an annual dinner meet• Write thank you letters to your heroes• Hire people better than you
Prong #2: Ideas
Be Better
Counter Branding
Aim to be the Opposite
• List your competition.• Rate them on 5 elements: Product, Price,
Accessibility, Service, Experience.• Aim to become better at the element they are
worst at.
Counter Branding: PizzaPizza Hut
Product 4
Price 3
Accessibility 3
Service 4
Experience 4
18 / 25
Pizza Hut Dominos
Product 4 3
Price 3 4
Accessibility 3 5
Service 4 3
Experience 4 2
18 / 25 17 / 25
Hit Mix
Cerebus the Ardvark + Ronin+ Daredevil + The New Mutants = Teenage Mutant Ninja Turtles
The Fall of the Roman Empire + set in space = Foundation Trilogy
“New & Improved”
• Make sure your idea scales• Be better• Be opposite• Mix 2 hit ideas for a mega-hit
Prong #3: Execution
How to eat Khichdi
“Environment Trumps Discipline”
Competition Benchmarking
Charles Darwin vs Alfred Russel Wallace
Writing Down Goals
Getting things done!
• Write down your goals to help you focus• Focus on one thing at a time• Go from the periphery to the center, from
easy to difficult• Use competition to motivate you
Action Summary
“In the end, all business operations can be reduced to three words: people, product, and profits.”
- Lee Iacocca
Structure of Success•Right people•Good idea•Quick execution
Thank You!
Ankesh Kotharihttp://[email protected]
Work: http://SuccessNexus.com ecommerce + affiliate management app
Before After
