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Special Event Sites Marketing AllianceJanuary 14, 2015
The State of Technology: 2015
Get Out of Jail Card...● You are free to jump out any time.
Join the Conversation...● Tweet at me @danberger
Steal Everything!● Take as many photos/notes as possible and share them!● I can send you the deck as well.
Audience/Presenter Agreement
Hello, my name is Dan Berger
Founder & CEO@danberger
1. Identify the latest technology trends.
2. Review predictions for the next 20 years in our industry.
3. Apply these trends to serving your membership.
Learning Objectives
2 Mega Tech Trends
Software is eating the world
Netflix: $25.6B Tesla: $23.7B
Macy's: $19.7B WhatsApp: $19B
Whole Foods: $19B Gap: $18.9B Sony: $17.7B
United Airlines: $15.7B
#HashtagDate
Interactive Exercise
How does the proliferation of software impact your organization?
Mobile is eating the world
Mobile traffic now accounts for 37% of total online traffic.
-- AddThis Q3 Mobile Report
#HashtagDate
Interactive Exercise
How does the proliferation of mobile impact your organization?
What does it all mean?
11 Macro Tech Trends
Technology-driven networks have arrived
2000
The cost of a customer running a basic Internet application in the cloud was approximately $150,000 a month.
2013
Running that same application today costs about $1,500 a month.
Cloud computing has driven the cost of software down
Apps are starting to die a slow death
Privacy has been forever redefined
The cycle of innovation continues to be accelerated
#HashtagDate
Interactive Exercise
● Technology-driven networks● Cloud computing● Reinventing apps● Privacy
How do these trends impact your organization?
The browser is the new operating system
Traditional business processes are being automated rapidly
Disruptive business models drive costs down
#HashtagDate
Interactive Exercise
● Browsers● Automation● Disruptive business models
How do these trends impact your organization?
Piecing it all together...
Predictions for the Next 20 Years
The Discipline of Event Planning
Special Events Magazine"Lifting the Curtain on Live Events," Think with Google, 2014Brookings Institute
There will be more events.
25% of Corporate Planners expect events in 2015.
Live Nation Concert Revenue was up 29% in Q1 of 2014.
Google search for sport tickets up 32% from 2 years ago.
The middle class will grow from 2B to 5B by 2030.
The number of event planners will continue to rise significantly.
Event planners will be more strategic than ever.
Manage
Source
Communicate
Plan
Objectives
Data
Organization’s Mission
TechnologyTech
nolog
y
Project MgtScheduling
Transportation HousingSite Selection
Surveys
Badges, Check-in, etc
Email Marketing
Speaker Mgt Design
Reg Social Media
Reports
Measure
Database
Logistics
The Event/Meeting Planning Process Pyramid
LearningZone
(c) Social Tables, 2014
Event planning will be a more respected and common field.
The industry will consolidate.
Event Marketing
“Internet Trends 2014” by KPCB
True ROI will be achievable.
Event Technology
Event planning as we know it will be automated.
Virtual audiences will be a basic component of events.
1990s 2010s
Event planning software will be free and integrated.
Custom event apps willno longer exists.
Group business will be booked mostly online.
Event Logistics
Event space will be more commoditized than ever.
Unions will no longer be an issue.
Everything you will need will be available on-demand.
Events will mostly be indoors or under covered structures.
Event Business Model
There will be a subscription model for events.
There will be no cash at events.
Events will be crowdfunded.
Free events will be expected by consumers.
Event Content
Education will be the key component at meetings.
Content will be crowdsourced.
Event Attendees
Events will be smaller and more intimate.
LearningZone
Discovery will be seamless and perfect.
People will pay more money to experience not attend.
Announcing
How can sponsors help announce the event? Can sponsors be involved in promotion, marketing, distribution? The event branding?
Attracting
Can sponsors be involved in campaigns or offerings to attract attendees? Giveaways, raffles, incentives? Content building up to the event?
Anticipating
Are you using sponsor offers to build anticipation? Can you include them in social media campaigns? How can you get your audience interacting before the event?
Entering
What will each attendees first interaction with your sponsors be? Is it engaging? What would make your attendees aware of the sponsors immediately?
Experiencing
Are sponsors part of the experience? How can they be involved during the event? Consider the entertainment, technology, food, program, etc.
Engaging
How did your sponsors interact with attendees? What can you as an organizer do to inspire these interactions? Was everyone engaged?
Exiting
How could sponsors enhance the exiting of your event? What utility is needed or could be provided? Consider transportation, directions, gifts, etc.
Extending
How was the life of the event prolonged after it officially ended? Consider post-event communication, follow-up, sharing content, etc.
LearningZone
Source: eMarketer, April 2014
Face-to-face interactions will be even more coveted.
