The State of Enterprise Mobility - 2013

© Copyright 2012 Antenna Software, Inc. All rights reserved.

STATE OF MOBILITY IN THE ENTERPRISE

July 10, 2013Presented by:

Jim Somers

Chief Marketing & Strategy Officer

LET’S CLEAN THE WINDSHIELD

We’re all driving hard and fast … sometimes

we all need to pull over to make sure

we’re seeing the road clearly.

2 © Copyright 2013 Antenna Software, Inc. All rights reserved.

Confidential. Do not distribute.

WELCOME

Questions We’ll Answer:



• Has mobile spending has gone up, down, or stayed the same?

• What are the key frustrations with mobile projects?

• How much of what's been deployed in mobile is being re-used?

• What's a bigger priority - leveraging mobile apps to transform the business, or make the current business process even better?

Wanna hear this webinar LIVE? Go to >> http://info.antennasoftware.com/MMWS-Library.html

LET’S CLEAN THE WINDSHIELD

• What is the “State of the Enterprise Mobility Market?”

• Conducted by Vanson Bourne

• 1,000 total respondents

• Fielded in March 2013

• Follow-up to 2012 Mobile Business Benchmark



50%50%ITDM

BDM

25%

25%18%

15%

6%

12%Mfg

Tech

Retail

Finc'l

Util/Telco

Other

50%50%US

UK

BIG IDEA



BIG IDEA

37%

2013

37% of businesses report they now have their own app stores.

More than 1 in 3 enterprises now have their own App Store

14%

2012

14% of businesses report they’re working on (or planning to start work on) their own app stores.



WHY?



SPEED Control&

WHY?

Because as mobile apps spread across the enterprise, businesses are demanding greater:

• Speed

• Control

• Visibility

• Compliance



MOBILITY (STILL) A JUGGLING ACT

Businesses building, managing or implementing 4 separate mobile projects.

Businesses dealing with 3 different solutions providers to deliver mobile projects.



MOBILITY PROJECT TYPE

What type of mobile project(s) is your department/company currently working on?

Mobile App Management (MAM)

Mobile Device Management (MDM)

Partner-facing App

Enterprise App Store

Mobile Website/Portal

Employee-facing App

Customer-facing App

0% 10% 20% 30% 40% 50% 60% 70% 80%

21%

31%

37%

37%

50%

60%

67%



MOBILE PLANS

51%

27%

10%

12%Yes, we are currently working on a mobile project

Yes, we plan to start working on a mobile project in the near future

Yes, we are currently working on a mobile project and plan to start others in the near future

Nope

Are you currently working on a mobile project or planning to start any in the next 12-18 months?

88% answered affirmatively!



MOBILITY INVESTMENT

Current investments in mobility projects has risen 20% since 2012.

$500,000

$1,000,000

$510K

2012 2013

$422K

+20%

‘Currently’ invested

Next 12-18 Months

‘Planning’ to invest

$565K

+11%



VIEW OF IT

What is your relationship with IT? Do you see them as ‘enablers’ or ‘enforcers’ of mobility?

IT enforces company policy regarding what we can and can't do with mobile devices

IT is primarily concerned with enforcement but also helps with enablement

IT enables and drives us to mobilize ourselves with mobile apps

IT is primarily concerned with enablement but also sometimes engages in enforcement

Majority view IT as enforcers

13%

33%

40%

14%



MOBILE DEVICE POLICY

Which of the following device policies does your company enforce?

14%

33%

40%

14% We have no policies

Not applicable

Employees can use personal devices for work and are NOT regulated

Employees are allowed to use personal devices for work but requires IT to create secure container on device

Employees are only allowed to use company-issued devices for work tasks/information

Employees can use personal devices for work but requires IT to install security software first

0% 5% 10% 15% 20% 25% 30% 35% 40%

2%

3%

10%

15%

33%

37%

2/3 allow BYOD!



TIME TO MARKET

What is the average amount of time it takes to complete delivery of a mobile project?



1 2 3 4 5 6 7 8 9 10 11 12 13

39%

27%

12%

3%

9%

(Months)

EXTEND VS. TRANSFORM

Do your current and/or planned mobile projects address current business process or new ones?

16%

33%

40%

Don’t know

None are for existing business processes; all are transformative

Only a small amount are current processes; the majority are transformative

All are for current business processes; none are transformative

It's about even - half for current, half for transformative

Majority are for current business processes, a few are transformative/new

0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%

1%

1%

4%

23%

26%

44%

14%Majority are for current processes



FRUSTRATIONS

Which aspects of delivering a mobile project have you been most frustrated by?

17%

33%

40%



Cost

Spee

d

Secu

rity

Inte

grat

ion

Usabi

lity/

Desig

n

Inst

alla

tion

Manag

emen

t

Robus

tnes

s

Not fu

ture

-frie

ndly

Never

exp

erie

nced

thes

e issu

es0%

10%

20%

30%

40%

50%

60%

48%43%

39%36%

31%27%

23% 22%

13%

6%

MOBILITY CRITERIA

What are the most crucial factors influencing your choice of technology for the development and deployment of mobile apps?

18%

33%

40%



Cost

Spee

d

Secu

rity

Inte

grat

ion

Usabi

lity/

Desig

n

Inst

alla

tion

Manag

emen

t

Robus

tnes

s

Not fu

ture

-frie

ndly

Never

exp

erie

nced

thes

e issu

es0%

10%

20%

30%

40%

50%

60%

48%

43%39%

36%

31%27%

23% 22%

13%

6%

56%

33%35%

32%

25% 25%

COST OF MOBILITY

What was the primary driving factor for costs exceeding your expectations?

40%



Other

Additional management and security functionality was needed

Multiple design/build cycles needed to achieve the desired result

We underestimated the time & complexity needed for integration

0% 10% 20% 30% 40% 50% 60% 70%

1%

30%

43%

65%

2/3 underestimated the time & effort for backend integration

CLOUD SERVICES

Which mobile cloud services are most appealing for leveraging in your mobile application?



Data

inte

grat

ion

Ente

rpris

e au

then

ticat

ion

Conte

nt/d

ata

stor

age

Analy

tics

Colla

bora

tion

Push

not

ifica

tion

Test

ing

Geolo

catio

n

Socia

l net

wor

k in

tegr

atio

n

Assig

nmen

t/esc

alat

ion

Mobile

pay

men

t

Ad ne

twor

k in

tegr

atio

n

Augm

ente

d Rea

lity

Other

0%

10%

20%

30%

40%

50%

60%51%

36%

28%

24%22%

21% 21%

18% 17%15%

13%

4%1% 1%

Half said data integration is most desirable cloud service offering

ANNOUNCING THE NEW AMPCHROMA



What did we announce?

• Industry’s first mobility Platform-as-a-Service

Why should you care?

• Dramatically reduces the time and cost of building and managing “run the business” mobile apps.

AMPchroma is a mobility platform-as-a-service (mPaaS) for building & managing ‘run-the-business’ mobile apps.

WHAT’S NEW & DIFFERENT?



MANAGE

BUILD

WHAT’S NEW & DIFFERENT?



The AMP Services Engine is a mobile app delivery mechanism that powers the rapid deployment of shared, reusable services that deliver specific functionality.

MANAGE

BUILD

AMP SERVICES ENGINE

AMPCHROMA 2.0



Open APIs and flexible mobile

dev tooling

BUILD

Centralized management

system

MANAGE

Re-usable mobile services and frameworks

INTEGRATE

ANTENNA MOBILITY PLATFORM as-a-service

AMPCHROMA 2.0



CLIENT

SERVICES

MANAGER

AMP SERVICES ENGINE

VALUE IT DELIVERS



⤑ Open APIs/standards-based

⤑ Utilize best-of-breed tools/IDEs

⤑ mPaaS/cloud services

⤑ Fully integrated MAM/MDM

⤑ Common integration layer

⤑ Simple, clean & open UI

Cost Containment

Speed-to-Market

Security & Control

KEY TAKEAWAYS



• Customer- and employee-facing apps (B2E vs. B2C) are equally important across virtually all industries

• Mobile doesn’t need to be expensive as shown by the average investment hovering around $500k across multiple projects

• Most mobile projects are focused on mobilizing existing processes, but over time we’ll see a growing number of apps aimed at transforming business processes

• BYOD is alive and well, and still increasing in acceptance

• IT seen today as an enforcer, but will likely be seen as an enabler tomorrow as mobility grows in strategic importance

• The most common frustration with mobility is integrating with backend systems. It is the primary cause of projects being behind schedule and over budget

LIVE PROGRAM



Wanna hear this webinar LIVE?

Go to >> http://info.antennasoftware.com/MMWS-Library.html

FOLLOW ME AT …



@JimatAntenna

www.linkedin.com/in/jimatantenna

Technology

The State of Enterprise Mobility - 2013