2/10/12

@sandoz

The Social Web

Where to start?

2004? Facebook.

2001. Wikipedia.

Social media employ web- and mobile-based technologies to support interactive dialogue and “introduce substantial and

pervasive changes to communication between organizations, communities, and individuals.”

Thin.Doesn’t feel very... IoT. Cultural.Big.

Technology'The application of

scientific knowledge for practical purposes.'

The application of scientific knowledge to support interactive

dialogue.

The Science of Sharing Ideas.

Language, Letters, Books.

Egypt. Alphabets. Papyrus.

3000 BC

Smoke signals

200 BC

Pamphlets

1522

Martin Luther’s ‘95 Theses’ bring about the Reformation through Re-Printing.

2010

RTsArab Spring

Coffee

1652

Coffee Houses in London. The King tried to close them. Open to all. Provocative social networks.

Electricity.

1663

Electrostatic Friction Machines

Science Social Network?

1663

Leyden Jars.

1745

2012

iPhone 5 Capacitors.

Self Organising Smart Dust. Swarm Robotics.

Utility Fog.

Abbé Jean-Antoine Nollet

1746

200 Monks connected in a circle and a Leyden jar. C18 Taser. Electricity moves very fast.

Power

ELECTRICITY

Toasters.Light.

Computers.Hairdryers.

Cars.etc

Revolutions.Business.

Government.Sport.

Decisions.Services.

etc.

INFORMATION

Text≈

Industrial Revolution

1750

Mass change in manufacture and skills.

Voltaic Pile

1800

Today’s Battery

Electrochemical Telegraph,

1809

30+ wires making bubbles, corresponding to a letter, appear in acid. (Germany)

Electrical Telegraph,

1837

Used by London Railways.... to catch a murderer. Now only 2 wires. Binary.

Morse Code

1837

Cost of sending 10 words was $1.55 in 1850, $1 in 1870, 40¢ in 1890.

Radio/Voice

1897

WiFi

Wireless Sense Networks

CeNSEConsisting of a trillion nanoscale sensors and actuators embedded in the environment and connected via an array of networks with computing systems, software and services to exchange their information among analysis engines, storage systems and end users.

Central Nervous System for the Earth.

Smart Cities

Human Browser

YOU ARE

THE SOCIAL

MEDIA!

THE HUMAN BR WSER.

Smart clothes, The Distributed Phone.

Flux Capacitor

1955

Time Travel

A.I

1956

An official area of research.

Data Exhaust

Business 2.0

Smarter Businesses with smarter Customers.

VRM

Advocacy

Efficient & Active

User Centric

Social Enterprises

Brand 2.0

YourProduct

What people say about your Product

BRAND CUSTOMER

ADVERTISING LOOP

PRODUCT

2045

The Singularity.

Raymond KurzweilVernor Vinge

Vern & Ray predict an intelligence explosion - Superintelligence

superhuman intelligence would represent a breakdown in the ability of humans to

model the future thereafter.

There will be no distinction, post-singularity, between human and machine.

Sputnik Crisis

1957

Prompts the founding of D(ARPA)

Counter Culture

1967

1990

The Information Age

PC’s are the LSD of the 90s.

Turn on. Boot up.Jack in.

2003

Loss of anonymity. Rise of open opinions. RT Compliments. Klout. Thicker skin. The

Internet knows where you live.

#FAIL

Brands deliver on their promise

Accountable

Customers to their peers.Conspicuous Green Consumption

WWW

1989

'Vague But Interesting'

2012

What does the Internet want?

To lower the cost for creating and sharing information.

Steven Johnson.Future Perfect.

Social Networks

1995

Craig’s List, Match.com, eBay, Dancing Baby Viral, JenniCan Life streaming, Mapping, BabelFish translation, Instant

messaging, Friends Reunited, Live Journal, Napster, Wikipedia, Blair Witch Project, Hot or Not, Trip Advisor, Dodge Ball LBS,

Lazy Web, Last FM, Friendster, Star Wars Kid, MySpace, Second Life, Delicious, Skype...

1995 - 2003

2004

2006

2006 - 2005

Digg, Flickr, WOWarcraft, YouTube, Kiva Microloans, Twitter, Nike+, Pay What You Want - Radiohead, iPhone, App Store,

2004 - 2009

KickStarter

Industrial Revolution 3

The past 10 years have been about discovering new ways to work together and offer services on the web. The next 10 years will, I believe, be about applying those lessons to the real world. It means that the future doesn't just belong to internet businesses founded on virtual principles. but to ones that are firmly rooted in the physical world.The process of making physical stuff has started to look more like the process of making digital stuff.

Peer progress: The society we can build together with the remarkable

tools we have.

Green Ideas.Bringing together new ideas for how we live on Earth.

Connectivity (More People).Speed (Faster Sharing, Reduced Friction)

Access (Knowledge, Information).

=

Better Ideas.

The ongoing story.We’re don’t own it, we’re just

looking after it...Through technology...

We can't escape each other.

Don't RT Compliments.

Don't Name your child Facebook.

Don't share everything.

Thanks for listening

@sandoz