Great Progress Brings Great Expectations

Today’s Reality

Target Customer

(Massive) Missed Opportunity

95% LEAVE WITHOUT CONVERTING

20% OPEN EMAIL

95% LEAVE WITHOUT CONVERTING

1% SUCCESS RATE

The Crux of the Problem: Relevance at Scale

Bob Dylan “The Times They Are a Changin”

FIVE TRENDS

Five Trends Putting Wind in Our Sails

Relevance in Mobile Becomes a Reality TREND ONE

50% of unique visiting members are mobile visitors

Brands Leverage Data to be Relevant With Better Content and Experiences

TREND TWO

“Hello, Mr. Glass. We recognize you by your phone number. Are you calling about

your flight tomorrow?”

Technology is Unlocking a Vast Nurturing Opportunity

TREND THREE

Target Customer

Relevance Marketing

We’re Getting Better at Predicting Success TREND FOUR

The Fusion of Advertising & Marketing Technology TREND FIVE

Marketing Automation

Ad Technology

Relevance Marketing

Scale

Pers

ona

lizat

ion

The Relevance Imperative

Our Audience

Over 380 million members in 200+ countries and territories

1M Posts

Publishing Platform

10K Posts / Day

Publishing Platform

Be The Most Effective Platform For Marketers to Engage With Professionals

Be Relevant Early

Be Relevant On & Off Desktop

Be Relevant to Known and Anonymous Audiences, Wherever They Travel Online

WEEK 1 MESSAGE WEEK 2 MESSAGE WEEK 3 MESSAGE

Measure Your Relevance

THE RELEVANCE IMPERATIVE RELATIONSHIPS + RESULTS

Target Customer

Relevance Marketing