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Akin Babayigit, Strategic Partner Manager, Facebook (The Winter Nights: Mobile Games Conference http://www.wnconf.com/en)
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5 of top 10games developers on Facebook
are from EMEA
App discovery and loyalty are a challenge
Big on Facebook = Big on Mobile
Native apps and mobile web
facebook.com
Big on Facebook = Big on Mobile
USA
Japan
UK
Australia
Germany
Canada
France
USA
Japan
UK
Australia
Germany
Canada
France
Google Play iOS
Success Stories
Supercell: Amazing Facebook apps on iOS
Slotomania: Big on Facebook, Big on Mobile
Success stories: Facebook users stay engaged
and monetize better
65% Facebook users play 65% more sessions
8X
Facebook users 8x more likely to spend
70%70% of revenue comes from connected Facebook users
Value of a Facebook user is much higher
On average Facebook users make up 55% of total revenue from all devices, including iPad, iPhone, Android, and Kindle.
63% of daily players connect with Facebook, and retention of Facebook users is double the retention of those who sign in with guest mode.
Weekly retention rate of Facebook connected users is 322% higher than stand alone users
Within Storm8’s mobile gaming network, Facebook users are three times more likely to come back and play again
78% of Android users connect with Facebook and 79% of iOS users connect with Facebook.
People who sign in with Facebook are 274% more likely to convert to a paying users. On average, Facebook users spend 85% more
Bingo Blitz (Buffalo Studios)
Family Feud & Friends
Slots Journey
Storm 8
Top Eleven
DragonPlay
Facebook Mobile - Best practices
Must have
Marketing
Viral Channels
Integrate with our latest SDK
Cultivate your pages presenceUse Mobile ads for distribution
Facebook login in your gamePermissionsRequests / InvitesOpen graph publishingApp center
Use FB mobile app install ads to drive mobile distribution
Mobile app install ads perform VERY well
1 in 4Of time spent
23%Of total FB ad
revenue
40%cheaper
Examples
Thank you