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Most of us remember the first time we experienced a live music event. We remember when it was and how it felt...it truly was an experience. While it's difficult to predict exactly what the future holds for mobile music, it's clear that mobile technology will alter the way we experience music. Join us as we explore how the trends we see today will shape the future of live music for fans, artists, and promoters alike.
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www.chaione.com
Juston Western, Director of Delivery281-377-6319 | [email protected] @JustonWestern
THE PHONE YOU BUY 2 YEARS FROM NOW WILL MAKE CONCERTS AMAZINGA Look Into How Mobile Technology Is Changing Live Music For Fans, Artists, & Promoters
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www.chaione.com
Juston Western, Director of Delivery281-377-6319 | [email protected] @JustonWestern
•Background On Juston
•Inspiration For This Talk
•Why Mobile’s Great For Live Music
•Lessons From NOLAED
•History of Mobile
•What’s Important For Fans, Artists, & Promoters
•Juston’s Voodoo Fest 2013
•Where’s The Opportunity
ROADMAP
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Juston Western, Director of Delivery281-377-6319 | [email protected] @JustonWestern
BACKGROUND ON JUSTON
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Juston Western, Director of Delivery281-377-6319 | [email protected] @JustonWestern
Intersection Of Passions For Tech & Music
Deli Radio iPhone App: http://m.deliradio.com
•Bring Attention Back To Local Bands
•Inspire People To Get Out
•Music Uploaded By Artists, Royalty Free
•Fill Void Left By MySpace
•So Much Opportunity In Mobile For Music
INSPIRATION FOR THIS TALK
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Juston Western, Director of Delivery281-377-6319 | [email protected] @JustonWestern
•Capture The Moment
•Share The Moment
•Enhance The Moment
WHAT MAKES MOBILE GREAT FOR LIVE MUSIC?
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Juston Western, Director of Delivery281-377-6319 | [email protected] @JustonWestern
New Orleans Electronica Digest Years From 2001 - 2005
•People Crave Music Information
•Technology Changes Behavior & Beliefs
LESSONS FROM NOLAED
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Juston Western, Director of Delivery281-377-6319 | [email protected] @JustonWestern
Realities:
•Utility-Belt, Multi-Device Environment
•Digital Camera, Voice Recorder, Video Camera
•SMS As Communication
•Minuscule Data Capabilities
MOBILE TECH 10 YEARS AGO
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Juston Western, Director of Delivery281-377-6319 | [email protected] @JustonWestern
Realities:
•Devices Begin To Converge
•Phone Can Replace Some Devices, Albeit Poorly
•Social Networks Gain Mobile Traction
•Proliferation Of Data Plans
MOBILE TECH 5 YEARS AGO
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Juston Western, Director of Delivery281-377-6319 | [email protected] @JustonWestern
Realities:
•All-In-One Device Dream Realized
•Specialized Mobile Social Platforms Emerge
•Digital Music The Norm
•3G Data Plans Common & Affordable
MOBILE TECH TODAY
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Juston Western, Director of Delivery281-377-6319 | [email protected] @JustonWestern
Realities:
•Ubiquitous & Reliable 4G Connections
•Wi-Fi at Concert Venues
•HD Video Cameras On Devices
•Enhanced GPS & Location Capabilities
•Longer Battery Life
•NFC For Context-Specific Actions
•Heavy Lifting Done Server-Side
MOBILE TECH 2 YEARS FROM NOW
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Juston Western, Director of Delivery281-377-6319 | [email protected] @JustonWestern
ArtistsFans Promoters
Why Would Each Of These Audiences Care About Mobile Tech?
•Relive The Moment
•Connect With Other
Fans
•Connect With Artists
•Building The Brand
•Pleasing The Fans
•Making Money
•Growing The Business
•Delighting The
Customers
•Leaving A Legacy
WHAT’S IMPORTANT FOR EACH?
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Juston Western, Director of Delivery281-377-6319 | [email protected] @JustonWestern
JUSTON’SVOODOO FEST 2013
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Juston Western, Director of Delivery281-377-6319 | [email protected] @JustonWestern
•Capture The Moment
•Share The Moment
•Enhance The Moment
WHAT MAKES MOBILE GREAT FOR LIVE MUSIC?
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www.chaione.com
Juston Western, Director of Delivery281-377-6319 | [email protected] @JustonWestern
•Embrace Mobile, Don’t Restrict It
•There Are No Sacred Cows
•Don’t Assume The Incumbents Execute First OR Best
•Niches Are Profitable
WHERE’S THE OPPORTUNITY?
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