69
Hannah Smith @hannah_bo_banna The Past, Present & Future of Linkbait

The Past, Present & Future of Linkbait - Distilled SearchLove London October 2011

Embed Size (px)

DESCRIPTION

A trip down memory lane - linkbait that's worked in the past, plus a look at what's happening right now and some theories about what SEO linkbait campaigns might look like in the future.

Citation preview

Page 1: The Past, Present & Future of Linkbait - Distilled SearchLove London October 2011

Hannah Smith@hannah_bo_banna

The Past, Present & Future of Linkbait

Page 2: The Past, Present & Future of Linkbait - Distilled SearchLove London October 2011
Page 3: The Past, Present & Future of Linkbait - Distilled SearchLove London October 2011

1997...

Page 4: The Past, Present & Future of Linkbait - Distilled SearchLove London October 2011
Page 5: The Past, Present & Future of Linkbait - Distilled SearchLove London October 2011

30,000 links

from 1500 domains

Page 6: The Past, Present & Future of Linkbait - Distilled SearchLove London October 2011

2000...

Page 7: The Past, Present & Future of Linkbait - Distilled SearchLove London October 2011
Page 8: The Past, Present & Future of Linkbait - Distilled SearchLove London October 2011

1,200,000 links

from 2800 domains

Page 9: The Past, Present & Future of Linkbait - Distilled SearchLove London October 2011

2006...

Page 10: The Past, Present & Future of Linkbait - Distilled SearchLove London October 2011
Page 11: The Past, Present & Future of Linkbait - Distilled SearchLove London October 2011

4,000 links

from 900 domains

Page 12: The Past, Present & Future of Linkbait - Distilled SearchLove London October 2011

2007...

Page 13: The Past, Present & Future of Linkbait - Distilled SearchLove London October 2011
Page 14: The Past, Present & Future of Linkbait - Distilled SearchLove London October 2011

1200 links

from 334 domains

Page 15: The Past, Present & Future of Linkbait - Distilled SearchLove London October 2011

2008...

Page 16: The Past, Present & Future of Linkbait - Distilled SearchLove London October 2011
Page 17: The Past, Present & Future of Linkbait - Distilled SearchLove London October 2011

30,000 links

from 840 domains

Page 18: The Past, Present & Future of Linkbait - Distilled SearchLove London October 2011

2009...

Page 19: The Past, Present & Future of Linkbait - Distilled SearchLove London October 2011
Page 20: The Past, Present & Future of Linkbait - Distilled SearchLove London October 2011

9,000 links

from 1200 domains

Page 21: The Past, Present & Future of Linkbait - Distilled SearchLove London October 2011

But getting links to a commercial

site is

harder#sadtrombone

Page 22: The Past, Present & Future of Linkbait - Distilled SearchLove London October 2011

2000...

Page 23: The Past, Present & Future of Linkbait - Distilled SearchLove London October 2011
Page 24: The Past, Present & Future of Linkbait - Distilled SearchLove London October 2011

79,000 links

from 2565 domains

Page 25: The Past, Present & Future of Linkbait - Distilled SearchLove London October 2011

2005...

Page 26: The Past, Present & Future of Linkbait - Distilled SearchLove London October 2011
Page 27: The Past, Present & Future of Linkbait - Distilled SearchLove London October 2011

8,000 links

from 3,000 domains

Page 28: The Past, Present & Future of Linkbait - Distilled SearchLove London October 2011

2006-2008...

Page 29: The Past, Present & Future of Linkbait - Distilled SearchLove London October 2011
Page 30: The Past, Present & Future of Linkbait - Distilled SearchLove London October 2011

45,000 links

from 832 domains

Page 31: The Past, Present & Future of Linkbait - Distilled SearchLove London October 2011

2008...

Page 32: The Past, Present & Future of Linkbait - Distilled SearchLove London October 2011
Page 33: The Past, Present & Future of Linkbait - Distilled SearchLove London October 2011

203 links

from 123 domains

Page 34: The Past, Present & Future of Linkbait - Distilled SearchLove London October 2011
Page 35: The Past, Present & Future of Linkbait - Distilled SearchLove London October 2011
Page 36: The Past, Present & Future of Linkbait - Distilled SearchLove London October 2011

Guess he’s an Xbox and I’m more

Atari but the way you play your game ain’t fair...

Page 37: The Past, Present & Future of Linkbait - Distilled SearchLove London October 2011
Page 38: The Past, Present & Future of Linkbait - Distilled SearchLove London October 2011
Page 39: The Past, Present & Future of Linkbait - Distilled SearchLove London October 2011

beerpockets

Page 40: The Past, Present & Future of Linkbait - Distilled SearchLove London October 2011
Page 41: The Past, Present & Future of Linkbait - Distilled SearchLove London October 2011

250 links

Page 42: The Past, Present & Future of Linkbait - Distilled SearchLove London October 2011
Page 43: The Past, Present & Future of Linkbait - Distilled SearchLove London October 2011

148 links

from 72 domains

Page 44: The Past, Present & Future of Linkbait - Distilled SearchLove London October 2011
Page 45: The Past, Present & Future of Linkbait - Distilled SearchLove London October 2011

iPhone users have More Sex Finally, statistical proof that iPhone users

aren’t just getting f*cked by Apple

Page 46: The Past, Present & Future of Linkbait - Distilled SearchLove London October 2011

859 links

from 424 domains

Page 47: The Past, Present & Future of Linkbait - Distilled SearchLove London October 2011

tl;dr

low budget? written content can get you great links

Page 48: The Past, Present & Future of Linkbait - Distilled SearchLove London October 2011

what is distilled doing right now?

Page 49: The Past, Present & Future of Linkbait - Distilled SearchLove London October 2011
Page 50: The Past, Present & Future of Linkbait - Distilled SearchLove London October 2011
Page 51: The Past, Present & Future of Linkbait - Distilled SearchLove London October 2011
Page 52: The Past, Present & Future of Linkbait - Distilled SearchLove London October 2011
Page 53: The Past, Present & Future of Linkbait - Distilled SearchLove London October 2011

the future

is already here — it's just not very evenly distributed...

William Gibson

Page 54: The Past, Present & Future of Linkbait - Distilled SearchLove London October 2011

SEO <3Social Media,

PR & Marketing

Page 55: The Past, Present & Future of Linkbait - Distilled SearchLove London October 2011
Page 56: The Past, Present & Future of Linkbait - Distilled SearchLove London October 2011

invest in the

platform

Page 57: The Past, Present & Future of Linkbait - Distilled SearchLove London October 2011

472 millionsmartphones will be shipped in 2011

Page 58: The Past, Present & Future of Linkbait - Distilled SearchLove London October 2011

70% of smartphone users regularly

browse the internet & use online apps

Page 59: The Past, Present & Future of Linkbait - Distilled SearchLove London October 2011

67% plan to buy a

tablet in the next 12 months

Page 60: The Past, Present & Future of Linkbait - Distilled SearchLove London October 2011
Page 61: The Past, Present & Future of Linkbait - Distilled SearchLove London October 2011

Your best won’t cut it... do it better...

Page 62: The Past, Present & Future of Linkbait - Distilled SearchLove London October 2011
Page 63: The Past, Present & Future of Linkbait - Distilled SearchLove London October 2011

dowhat?

Page 64: The Past, Present & Future of Linkbait - Distilled SearchLove London October 2011

start (small is fine – get buy in)

Page 65: The Past, Present & Future of Linkbait - Distilled SearchLove London October 2011

build relationships

Page 66: The Past, Present & Future of Linkbait - Distilled SearchLove London October 2011

mitigate against failure

Page 67: The Past, Present & Future of Linkbait - Distilled SearchLove London October 2011

invest in the

platform

Page 68: The Past, Present & Future of Linkbait - Distilled SearchLove London October 2011

the time isnow

Page 69: The Past, Present & Future of Linkbait - Distilled SearchLove London October 2011

Hannah SmithSEO Consultant – [email protected]://twitter.com/#!/hannah_bo_banna