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The new role of billing and charging systems in the face of IoT challenges
Stanislaw Zbroja Senior Solution Manager
Comarch
Copyright Comarch 2015
Agenda
• About Comarch
• The business potential of IoT
• Variety of players
• Variety of business & pricing models
• Example scenario
• Billing & charging challenges
COMARCH FACTS & FIGURES
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Comarch at-a-glance
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INDUSTRIES
Diversified Product Portfolio
BSS/OSS
Business Intelligence
CRM & Loyalty Management
Enterprise Content Management
Enterprise Marketing Management
Enterprise Resource Planning
IT Management
IT Security
M2M
Mobile Applications
Multi-Enterprise Communication
Network & Service Management
Revenue Management & Billing
Risk Management
Sales Support
Supply Chain Management
Telecommunications
Retail
Transport & Tourism
Oil & Gas
Logistics
Banking
Capital Markets
Automotive
Financial Services
Insurance
Services
Consumer Products
Industrial Manufacturing
Healthcare
Public Administration
Mobility
Business Continuity
Business Process Optimization
Cloud Computing
Customer Analytics Services
Data Center
Data Protection & Security
IT Audits
IT Integration
Managed Services
Mobile Channels
OSS/BSS Transformations
Outsourcing
Professional services
Training
UPnP & DLNA Certification
PRODUCTS / SOLUTIONS SERVICES
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Diversified Customer Portfolio
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Standardized Solutions for Telecoms & IoT
Business Support Suite Operations Support Suite
Data Analytics & MonetizationSDN / NFVReal-time Network IntelligenceM2M Platform, IoT PlatformMulti-screen SelfCare
B/OSS Managed ServicesSaaSEnd-to-End Project Delivery (Integration, Delivery, Transformations, Consulting)
e-HealthVirtual Marketplace Management Cyber SecurityCloud ServicesConnected Devices
Core Offer
SpecializedSolutions
Services
Digital Lifestyle
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Gartner Competitive Landscape M2M Platform and Software Providers for CSPs, 2012
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Core capabilities similar to competitorsDifference in approach to the market, independence and flexibility of CSP
Source: Gartner, Competitive Landscape: M2M Platform and Software Providers for CSPs, 2012
Copyright Comarch 2015
The businesspotential of IoT
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The Business Potential of IoT
• By 2020 – 26 billion devices [1]
– revenue exceeding $300 billion [1]
• By 2017 consumers will allowing smart machines to make at least 20% of their personal decisions [2]
Source:[1] P. Middleton, P. Kjeldsen, J. Tully, Forecast: The Internet of Things, Worldwide, Gartner, 2013
[2] D. Furlonger, J. Cole, Business Moment: The Internet of Things Triggers a Cascade of Financial Services Activity Among Things, People and Businesses, Gartner, 2014
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The new role of billing and charging
systems
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Variety of Players
• Market partnering - key factor of success
• Over 28% providers respond:“partnerships will be difficult to establish” [1]
Source:[1] TM Forum Communications Service Provider Digital service Survey 2012
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Variety of Players
• Communications Service Providers (CSPs)
• Providers of IoT services
• Application providers
• Device providers
• Third-parties (partners)
• Customers / Resellers
• End Users
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Effective Management of IoT Services
• Connectivity Platforms
• IoT Platforms
• Application Enablement Platforms
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The Business & Pricing Models
• Relations & Settlements– direct sales to end users / customers– billing on-behalf– reselling or branding– …
• Pricing models in IoT [1]– Value-based pay-per-use model– Criteria-based flat rate model– Consumer device model– Enterprise device model – Tailored pricing model
Source:[1] Source: TM Forum’s document, Billing and Charging Machine to Machine (M2M) Challenges
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Various Models for Various Verticals
RELATION / SETTLEMENT
PRICING MODEL VERTICAL
Billing on behalf Enterprise Device Model Healthcare
Direct sales to a Customer Flat Rate Model Security & Surveillance
Branding Tailored Pricing Model Smart City & Smart Home
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Example Scenario – Introduction
• M2M Provider (MNO) selling:
– SIM connectivity
– Access to Device Management Platform
– Devices
– Insurance
– Consultancy
– Support
– and ….
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Example Scenario - Players
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Example Scenario – Payment Flows
E E
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Example Scenario – Financial Flows
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Billing & Charging Challenges• Variety of relations/settlements
• Variety of pricing models
• End-to-end billing chain
• Multi-leveled, multi-tenant, multi-device environment
– SIM & device Lifecycle – Customer/Reseller & End User Lifecycle
• Support for SIMs, devices, applications – Payments (one time, usage, recurring)– Source of data– QoS policies– …
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Summary
• Billing associated with a SIM card and a device - not valid any more!
• Significant number of new business models and cases
• Big volume of data
• Time-to-market
• Long and complex end-to-end value chain
