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DATA ECONOMYSocial Shifts & Emerging Industry That Results
Prepared by ken andersonIntel Labs - UXR
November 18, 2013
Richard Beckwith
For discussion purposes only 2
DATA ECONOMY PROJECT
Empower people to experience new economies through personal data
For discussion purposes only 3
AGENDA
• RESOURCE• CULTURAL FLUX• EXPERIENCES• ECOSYSTEM
For discussion purposes only 4
For discussion purposes only 5
For discussion purposes only 6
Intel Confidential
“Personal data is the new oil of the Internet and the new currency of the digital world.”
Meglena Kuneva, European Consumer Commissioner Bain/World Economic Forum Report on Personal Data as New Asset Class
Intel Confidential 8
CULTURAL FLUX PRACTICES NORMS VALUES
…and by “everything” I mean (almost) everything
MusicMoviesLettersAdvertizingIdentityFriendshipsConversations
GamesMoneyReputationDatingCreditBankingKnowledgeLanguages
PoliticsGovernmentVotingJournalismPhotosRevolutionsJustice Parking Spaces
Hotel RoomsMapsMedicalEducationWorkGamesTherapy
…which means cultural frameworks are in-flux.
AccountabilityTransparency Social ParticipationOwnershipLiteracyWork
PlayEntertainmentCommunicationManufacturingPublishing/BooksScience
EducationCommerce/ ExchangeCorporationsGovernments Power
For discussion purposes only 11
EXPERIENCES
For discussion purposes only 12
For discussion purposes only 13
ECOSYSTEM
For discussion purposes only 14
Data Economy Eco-System: 2000
For discussion purposes only 15
We are here
2011
For discussion purposes only 16
For discussion purposes only 17Intel Confidential — Do Not Forward
C R E AT E !
THANK YOU
Intel Confidential 18Cross device data acquisition, and distribution
Data
Analy
tics
Platform of development:
Direct Customers Data
Data
Intel Confidential 19
CREATING NEW PEOPLE/RELATIONSHIPS