THE MYTH OF INNOVATION

We live in a world of idiots. @inthecompanyof

INNOVATION:DEFINITION

GOVERNMENTS

GROWTH ENGINES

CORPORATES

NEW(ISH) PRODUCT

BRANDS

MARKETING

STARTUPS

“NEW” TECHNOLOGY

WHO PAYS FOR IT?

NO ONE CAN AGREE.

MARKETING?

BUSINESS DEVELOPMENT?

R&D?

REAL PEOPLE

TANGIBLES.

DELIVERABLES.

SECRET SAUCE.

COMMUNICATION

PROCESS

TECHNOLOGIES

SUMMARY

NO ONE KNOWS WHAT IT IS

NO ONE KNOWS WHO’S PAYING FOR IT

INNOVATION:EVERYONE WANTS IT.

NO ONE WANTS TO LOOK AFTER ITNO ONE KNOWS WHAT TO DO WITH IT

THAT’S ALL I KNOW.