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Do you know where all of your leads come from? When you can’t track phone leads back to your marketing, you can’t take credit for the revenue you bring in. And you risk wasting budget on marketing that isn’t working. Voice-based marketing automation enables you to track and manage inbound calls. Marketers use it to see exactly how their ads and campaigns generate phone leads. Join Ifbyphone CEO Irv Shapiro as he explains how businesses use voice-based marketing automation to improve their lead generation.
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The Marketer’s Guide to Tracking and Scoring Phone Leads
Irv ShapiroCEOIfbyphone
presented by:
webinar
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• Do You Know Where All Your Leads Come From?
• Is Every Lead Ready to Talk to Sales?
(855) 545-5242
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How Are You Driving Leads?
Social Media
Radio EmailPrint
Billboards
TV
Paid Search
(855) 545-5242
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Closes the loop for both online and offline marketing
(10%)
GrowthRate
30%0% 20%10%Source: Interactive Advertising Bureau, Forrester Research, TM Capital
Outdoor
Television(Cable, Broadcast, Distribution)
Newspaper
RadioMagazine
Directory
Large, mature, offline ad spending
GrowthRate
Web (Search, Display)
Mobile
Social
Online and interactive marketing
$1B Market
Why is online advertising growing?
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How Are You Tracking & Reporting on Leads??
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What’s the missing piece to all that data?
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Tracking Leads with Marketing Automation Tools Is Like Fishing with a Hole in Your Net.Important Leads Fall Out.
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Why phone leads matter?
Larger percentage of SMBs rate phone calls as an “excellent” or “good” source of leads
Source: BIA/Kelsey report on Call-Based Ads, 2012
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Voice-Based Marketing Automation
> Software for sales and marketers to manage, measure, and automate voice conversations
> Generate, score, nurture, distribute, and track phone leads
> It’s like marketing automation software for phone leads
Capture, Score, and Track Phone
Leads
LeadCapture
Convert leads with voice broadcasting and SMS
notifications
LeadNurturing
Intelligent call routing, multi-modal response
tools (email, voice, web)
LeadResponse
Capture, Score, and Track Phone
Leads
Analytics
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• TV• Radio• Billboards• Magazines• Newspapers• Direct Mail• Event Handouts• Busses & Trains• Airport Terminals
Call Tracking for Offline Ads
(855) 545-5242
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Call Tracking for Online Sources
• Web Sites• Banners• Emails• Mobile Ads• Videos• Web Directories• Twitter• Facebook• LinkedIn Groups• Display Ads
Drive Web
Traffic
Dynamically Display Phone Numbers tied to lead sources.
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Call Tracking for PPC and SEO Understand which
PPC keywords are generating phone leads
See which SEO terms callers used to find you
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>Test which creative theme and messaging generates more phone leads
Call Tracking for A/B Testing
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Call Tracking Data for Sales and Marketing Sales can see exactly
how the caller found you before taking the call
Marketing can see real-time data reports on calls by lead source
Integrate with your CRM
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> See your call tracking data directly in Google Adwords and Google Analytics
Integrate Phone Lead Data with Google Tools
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Two Customer Success Stories
Challenge: poor visibility into offline ad performance; weak lead capture
Solution: call tracking to measure offline marketing ROI; intelligent call routing to agents
Customer: real estate broker
Challenge: measure the impact of PPC, social media and web referral traffic on leads
30% lower print ad spend, no impact on leads
25% increase in annual brokerage sales
Customer: SEM/SEO Agency
40% increase in lead conversions
400% increase in online marketing ROI
Solution: analytics detailing domains and keywords that trigger phone leads
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Do you use contact forms to score leads?
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Sample Web Form
Many marketers use BANT or other methods to automate web lead qualification.
Only high-scoring leads get passed to sales.
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If your scoring web leads you should be scoring phone leads.
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Score and Qualify Phone Leads with IVRInteractiveVoice Response
Enables a caller to interact with an automated menu via telephone keypad or voice recognition.
Marketing drives phone leads. Callers are sent to an IVR to answer qualifying questions.
High-scoring calls connect with sales. Others can go to voicemail.
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Ifbyphone makes it easy for marketing, sales, and support to build professional IVRs
View real-time Web reports on IVR results
IVR Cloud Software Anyone Can Use
Integrate IVR data with your CRM system
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> Learn how call tracking completes the gaps in marketing automation.
Get the Call Tracking and IVR White and Papers
Get this and other call tracking resources at
http://www.ifbyphone.com
(855) 545-5242
Learn new ways B2B marketers are using IVR for lead generation, scoring and nurturing
