Upload
amy-sample-ward
View
1.550
Download
1
Embed Size (px)
DESCRIPTION
This presentation is from The Local Philanthropy Workshop, hosted by TechSoup Romania, on September 1-4th, 2010. For more information visit: http://www.techsoup-romania.org/node/2061
Citation preview
Using Facebook for NGOs
www.techsoup-romania.org/lpw
Data
www.techsoup-romania.org/lpw
In June 2010: 253,360 new users joined in Romania- Coming in 3rd in the world for adoption for the month
In July 2010: 1,555,360 total number of users in Romania
July 21, 2010: 500 million total users worldwide
Page vs Group
www.techsoup-romania.org/lpw
Pages and Groups:• Creation requires having an individual/personal account first
• You can share admin access with other users’ personal accounts
• Includes photos, comments, discussion, etc.
• Updates appear in news feed
• Can associate events
Page vs Group
www.techsoup-romania.org/lpw
Pages:• Administrators receive stat reports called “insights”
• Can add applications to the Page
• Can include “favorites”
Why use a page? Could be right if you:
• Have a membership on Facebook
• Have engaging content or topics to share
• Want to customize the branding and functionality
Page vs Group
www.techsoup-romania.org/lpw
Groups:• Admins and managers of the Group are visible
• Can message all members directly
Why use a Group? It might be right if you:
• Have a more engaged group/membership
• Don’t need extra functionality
Creating a Page
Creating a Page
Adding a Tab
Adding Events
Adding an Application
Adding an Application
Editing Applications
Creating a Landing Page
Why do it?• Welcome visitors, introduce your work/staff
• Highlight important actions or content
• Ensure people understand your Page/organization
How do use it?
• Share short bio of staff member using the Page
• Share “rules of engagement” for the Page
• Invite visitors to take specific actions
Content for Pages
What to do with your Page?
• What kinds of content do your members already like to create/share?
• What content is already on your website or of interest to your work?
• Remember the strengths of Facebook:• Conversation• Power of networks• Gateway to more action
• Remember the elements of social media:• Personal, real people• Normal language, not press releases• Real time, happening right now
Creating a Group
Facebook Connect
What is Facebook Connect?
• Can use it for alternative login on other websites
• Can include personal information and content on other websites
• Transfer “friend” connections to other platforms
• Privacy and other actions apply on any other site you have connected
• Facebook Connect for Drupal, CiviCRM, Wordpress and many others
Creating Campaigns
Where to start
• Goals – what do you want to accomplish?
• Objectives – how will you know if you are successful?
• Messages – the message will impact your tools?
Creating Campaigns
Creating Content
• What will encourage others to join in/contribute/participate?
• What will help you make impact or accomplish your goals?
• What content is most compelling to someone who has already taken action, donated, or supported your work? • Sustaining participation is key.
• What else is going on?• News and events• Other organizations or campaigns• Political, cultural or social issues
Creating Campaigns
Creating Campaigns
Creating Campaigns
Creating Campaigns
Your Examples
Group Discussion
• What are you currently working on?
• What are the goals of your organization and how do they relate to the goals of the campaign?
• What content do you have already have, what do you want to create?
• What else is going on?• News and events• Other organizations or campaigns• Political, cultural or social issues