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This presentation discusses presents an approach to applying the lean startup methodology to restaurants.
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The Lean Restaurant
Jeff Engler
ScoreNYC
February 26, 2011
90%(of restaurants fail)
Ok, it’s really 60%
But that’s still WAY too high
How to open a restaurant, cheap and
reliable
THE LEAN RESTAURANT
The bloated way
Too much $$$ for too little success
The lean way
Start todayBe flexible
Conserve cashGrow slowly
1) Talk to customers
1) Talk to customers2) What they want
1) Talk to customers2) What they want
a) 5 assumptions
1) Talk to customers2) What they want
a) 5 assumptionsb) a/b testing
1) Talk to customers2) What they want
a) 5 assumptionsb) a/b testingc) 5 whys
1) Talk to customers2) What they want3) Measure progress
What’s changed?
1) Distribution
1) Distribution2) Advertising
1) Distribution(farmers markets, food trucks, incubators, commercial kitchens)
2) Advertising(yelp, twitter)
3) Testing(survey monkey)
Recap
THE LEAN RESTAURANT
1) Talk to customers2) What they want3) Measure progress