The Importance of Live Stream Monitoring

© 2013 SMPTE | 22 – 24 October 2013 | Loews Hollywood Hotel | Hollywood, California | www.smpte2013.org

Presented by Hiren Hindocha, CEO at Digital Nirvana

The Importance of Live Stream Monitoring


Today’s Situation

The industry is headed to Live Streaming.

“Mobile is the new TV.” Frank N. Magid Associates Study 2013


Key Challenge

The Live Stream Workflow has Many Moving Parts.



Customer Loyalty is at Risk

• All broadcasters are competing for the end user

• End user experience is paramount

• Substandard stream quality = lost consumer

• Lost consumer = lost ad revenue


Live Stream Monitoring Today?

• Manual monitoring is not a scalable solution

• Can’t go back in time to see what went wrong

• Prone to human error

• Expensive


All Streams Are Not Alike

Stream A

Stream B

Stream C

iPad

Android

PC


FCC Requires Proof of Closed Captions

FCC Has Set Deadlines for Web Captioning

• September 30, 2012: Pre-recorded video programming that is not “edited for the Internet” must be captioned.

• March 30, 2013: Live and near-live video programming must be captioned.

• September 30, 2013: Pre-recorded video programming that is substantially edited for the Internet must be captioned.


Advertisers Require Proof-of-Airing


Online Video Advertising is

Growing Rapidly

• Experts predict rise from $3.5 billion in 2010 to

$22 billion by 2016 Digital TV Research

• Online video advertising is growing at 100 percent year-on-year

Internet Advertising Bureau


Two Solutions Available Today

Type Monitoring Agent Location

Functionality

Embedded Monitoring Agent

App-based Monitoring Software

Live Stream Analysis

Non-Embedded Monitoring Agent

Cloud-based Monitoring Software

Live Stream Analysis Plus Recording


Embedded Agent Approach

Internet Cloud iPad

Android

PC

Embedded QOE Monitoring Agent

Portal

Analytics ReportingCompanies:• Witbe• Ineoquest• Bridgetech• Telchemy


Embedded Agent Approach

Internet Cloud iPad

Android

PC

Embedded QOE Agent Portal

Analytics Reporting

Advantages:• Perceptual quality can be

monitored

• Quality of different devices can be measured

Disadvantages:Broadcasters still need to record their streams for:

• FCC web caption compliance• Advertising proof-of-airing


Non-Embedded Agent Approach

Company:• Digital

Nirvana



Advantages:• Perceptual quality can be monitored

• Live streams can be recorded and logged to enable: • FCC web caption compliance• Advertising proof-of-airing

• Records both FLV and HLS streaming formats

• Recorded streams can be easily searched with any web browser

• Simple cut-clip functionality makes it easy for even non-technical sales people to prove online ad runs



Advantages of a Cloud-Based Solution:

• Move monitoring expense from Capex to Opex

• Spread monitoring expense over 12 months

• Substantially reduce costs by eliminating upfront installation and maintenance expense


Four Key Take-Aways

1. Quality of experience is critical to keeping consumers

2. Web captioning compliance must be proven to the FCC

3. Proof-of-airing is required for online advertisers

4. Monitoring the live stream is essential to online success


Future Challenges

• Monitoring highly targeted advertising on live streams

• Monitoring VOD and VOD advertising


Questions?

www.digital-nirvana.com


For More Information

Hiren Hindocha, [email protected]

mailto:[email protected]

Technology

The Importance of Live Stream Monitoring