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Slides from my Multipack Show and Tell talk, about how we increased the enquiry rate on used vehicle pages by making the next steps people can take more obvious, the results that ensued, and continuing to test in the future.
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The
IMPORTANCEof being
OBVIOUS
Know thy
ENEMY
Your Mission
BOOK A TEST DRIVE
Full disclosure
COMPLETELY MY FAULT
Introducing
CLARITY
The
“CALL TO ACTION”
The
“CALL TO ACTION”BOOK A
TEST
DRIVE!
The
“CALL TO ACTION”BOOK A
TEST
DRIVE!GET A
FINANCE QUOTE
GENERAL ENQUIRYRESERVE THIS CAR NOW!
YOU DON’T
NEED TO BE
BLATANT TO BE
OBVIOUS
Testing your
CHANGES
Reap the
REWARDS
Mar
20
08
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r 20
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20102009
MONTHLY ENQUIRIES ON VEHICLES
100
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Ap
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2010 2011
MONTHLY ENQUIRIES ON VEHICLES
100
200
300
400
500
600
4,800+ENQUIRIES ON VEHICLES
★ DEFINE WHAT YOU WANT TO DO★ MAKE THINGS OBVIOUS FOR USERS★ TEST YOUR CHANGES★ MEASURE THE RESULTS
THANK YOU!THIS PRESENTATION AVAILABLE, WITH OTHERS, AT
SLIDESHARE.NET/ABITGONESEMI-REGULAR BLOGGINGS AT
ABITGONE.CO.UKFOLLOW ME ON TWITTER
@ABITGONE SORRYNOQUESTIONS.COM