The future of tv

The Future of TV is …

@edewitte Edouard De Witte – Deputy RTL NewMedia

TV Consumption didn’t reached the limits yet.

Average daily viewing time

Source: Eurodata TV / Television 2012 – International Key Facts

216 220

228 230

2008 2009 2010 2011

+4min

+8min +2min

*Excluding Malta, all individuals, Monday-Sunday

FRANCE +15 min

SPAIN +4 min

GERMANY +2 min

UK NETHERLANDS +/-0 min

More and Better TV than ever

Source: MAVISE/European Audiovisual Observatory (Yearbook 2011)

375 channels

Today more than

9 000 channels

were launched in 2011 in the EU

are available in the EU

More and Better TV than ever

Source: IHS Screen Digest / Television 2012 – International Key Facts

Flat screens have replaced the bulky TV sets in nearly 70% of the EU HH

High-definition TV sets are also conquering EU households

Connected TV sets are already present in almost 10% of all EU households

69.2% +15%

62.5% +17%

9.9%

TV landscape cracks by devices and disruptive innovations

Technology

• Super Hi-Vision

• Ultra HDTV

• Transparent

screen

• Glasses Free

HdTV

• …

Social TV

• Twitter TV

• Second Screen

• Gamefication

• EPG Social

• Google Glasses

• …

OTT

• Hulu

• Netflix

• Google TV

• Apple iTV

• Xbox 360

• …

TV Advertising

• Targeting

• Real Time

Bidding

• Predictive

• Direct sales on

click

TV Apps

• Connected TV

• Apple TV

• Google TV

•  Walled Garden

TV Measure

• 

• Panel vs Log

• Real Time

audience

• Multi-device

• …

…

6 and more major (r)evolutions

but don’t forget what the viewers seeks!

Content is the main reason why

STORY STORY

The next 5 years – some predictions

1.  Cloud services will make « TV Everywhere » a reality

2.  EPG and Content discovery will move to the second screen

3.  Linear TV will not die J It will become social, participative… and will focus on live, local and event

4.  Second screen engagement will drive curated, interactive experiences and new monetisation models

5.  …

Focus on Social TV

Following a TV program has never been as interactive!

38%

51%

74% of them declare using the

Second Screen for discussing about the TV show on Social

networks*

of them declare using the Internet to search informa<on about the TV show’s they are

watching*

of surfers when they are watching TV are Second

Screen users*

Source : OVUM : a study about the Second Screen realized in 8 European countries)

The adoption of second screen

The rise of Twitter TV

What is Second Screen for a broadcaster ?

Video snacking/ catch-up

Enriched TV experience Chat and social interact

Electronic Program Guide

Example - Belgium’s Got Talent

Example - Belgium’s Got Talent

Each Monday, 4% of TV viewers were connected with second screen apps or website (26.000 users) (TV audience : 714.000 CIM 4+)

250.000 Buzz , 18.000 comments published, 86.298 differents chat users, ... 38.650 Tweets (4.000 / day), each of them are categorized >100.000 votes for ½ finalists & finalists

Thank you

For more information : [email protected] or Twitter: @edewitte