John Milinovich Andreas Weigend@jmilinovich @aweigend

The Future of Social Dataand Social Media

SOCIAL MEDIA v SOCIAL DATA

SHARING v COLLECTING

SOCIAL DATA:

Sharing v ConnectionReputationGraph ‘Nodes’

MINDSET:

Company Customer CentricNew Business Equations

Traditional BI CI

CONNECTION

Conscious to Constant SharingEverything OnContextual Awareness

IDENTITY:

Attributes to RelationshipsEnables Self-Expression

Enables Better Decisions

{A conversation on Social Data}

NEW FRAMEWORKS:

The New ABC2+2 C’s of Social Data

MARKETING:

Conversations as MarketsSegmentation Individuals

Commerce/Content Context/Connection

INSIGHTS, INSULTS, OR QUESTIONS?

@jmilinovich@aweigend

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