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©2015 MasterCard. Proprietary and Confidential.
Digital Payments - The future of shopping is happening now
Luděk Slouka
Central & Eastern Europe Product Manager
MasterCard Digital Payments & Labs
©2015 MasterCard. Proprietary and Confidential.
Industry Trends...and creating new shopping experiences for customers.
Virtual Store Showrooming Connected devices
Biometry
Omni channel shopping
Location-based app & offers
Buying in aisle
Wearables
Mobile POS terminal
©2015 MasterCard. Proprietary and Confidential.
Digital Payments – how does it fit together?
In Store
Digital payment
VAS
Browser e-comm
Mobile NFC
Bill payments, mobile top-up, P2P,
In-App
QR-code
Digitize cards…into mobile devices …for Payments
©2015 MasterCard. Proprietary and Confidential.
Page 4
©2015 MasterCard. Proprietary and Confidential.
DNK
UKR
ITA
NOR SWE
FIN
AUT
BEL
BGR
CZE
EST
FRA
ESPPRT
DEU
LVA
LTU
GRC
IRL
GBR
HUN
NLD POL
ROM
SVK
HRV
SVN
RUS
CHE
TUR
BLS
MOL
SER
ISR
22 Live Markets
● Austria● Belgium● Czech Republic● France● Germany● Greece● Hungary● Italy● Ireland● Israel● Netherlands● Poland● Romania● Russia● Spain● Sweden● Switzerland● Turkey● UK● Ukraine
BIH
22 MasterPass markets in Europe
©2015 MasterCard. Proprietary and Confidential.
2. Shop
4. PaymentType5.
PaymentDetails
6. ShippingInformation
7. Billing Information
8. Sale Completed
3. Checkout
1. Searchand Discover
SECURITY CONCERNS
PRIVACY CONCERNS
TOO MANY STEPS
!!
!
Page 6
Why MasterPass?
SPEED SECURITYSIMPLICITY
©2015 MasterCard. Proprietary and Confidential.Page 7
SPEED SECURITYSIMPLICITY
©2015 MasterCard. Proprietary and Confidential.Page 8
SPEED SECURITYSIMPLICITY
©2015 MasterCard. Proprietary and Confidential.
In f
ron
t o
f TV
At
pet
rol s
tati
on
s
SCO
pay
men
ts
At
spo
rt s
tad
ium
MasterPass use-cases
At
pu
blic
tra
nsp
ort
Prep
aid
mo
bile
to
p u
p
©2015 MasterCard. Proprietary and Confidential.
1. New use-case = reason to come back and use
2. Simple payment = conversion rate
3. Place to communicate = cross-sell
March 29, 201610
MasterPass in Digital Wallet
©2015 MasterCard.Proprietary and Confidential
Change of Consumer Authentication Process
what you know what you have & who you are
©2015 MasterCard.Proprietary and Confidential
• 00’s of cardholders in the Netherlands and US began using biometric-enabled payments
• identity verification at the cardholder’s fingertips or face recognition using biometric technologies
MasterCard Introducing Identity Check -Simplifying the Consumer Authentication Process
Biometric Authentication
Launch
External Commercial
Biometric TrialExternal Consumer
Biometric TrialsExternal Consumer
Biometric TrialsBiometric
Viability Test
Q2‘16
Q1‘16
Sep‘15
Aug‘15
Sum‘14
Selfie Pay“ ”
FingerPrint&
©2015 MasterCard. Proprietary and Confidential.March 29, 2016
MasterCard Identity checkMobile Biometrics Service
13
©2015 MasterCard. Proprietary and Confidential.March 29, 201614