Future of Search & Social

Hallie JanssenVice President

Anvil Media, Inc. @Hallie_janssen

hallie@anvilmediainc.com

What Are You Going to Learn in 10 mins?

What does social & search have to do with each other?

How social impacts search?

What in particular impacts search?

How to optimize for social?

Universal Search

Realtime Search

Bing Social & Bing Likes

YouTube

Links to Content Shared on Social

Definition

IP Address & C-Block

Can You Define That For Me? WTF?

IP Address & C-Block:

173.12.176.185

Root Domain: www.anvilmediainc.com

www.anvilmediainc.com/search-engine-marketing-resources/free-white-papers

Internal Marketing

Internal Marketing

Social Signals?

Facebook LikesFacebook SharesFacebook CommentsTweets To URLGoogle Buzz Shares – Google +1

Google +1

•Personalized Annotations•Organic and PPC Ads•Not factored in quality score•Increases CTR•Social signal in ranking algo•No organic visibility into #’s•Coming soon! PPC reporting•Coming soon! +1 on other sites

Google +1 For Your Site

https://services.google.com/fb/forms/plusonesignup/

Profile Optimization

Video and Image Optimization

• Use keywords in your file name• Use keywords in your title• Use keywords in your description• Use keywords in links to your files• Use keywords in alt tags• Use keywords in your tags• Use keywords on the page• Use keywords…everywhere

Page Optimization

• Use keywords in your title tags• Use a meta description with

keywords • Include call to action in meta

description• Page load time (tool: Yslow)• Canonicalization (no duplicate

content)

Keyword Research Sources

• The Sites I’m mentioning in a minute…

• Your site log files (Google Analytics)• Competitor Sites• Your social media monitoring tools

(Radian6)• Your copy• Your PPC campaigns• Trades

Twitter Keyword Tools

Twitter Keyword Tools - Hashtags

Facebook & Twitter Ads

Facebook Ads & Twitter Promoted

Accounts and Promoted

Tweets

YouTube Keyword Tools

Don’t forget these 2:*YouTube Insights

*Traffic from YouTube to your site

Delicious Keyword Tool: Tagging

All in One Keyword Tool

• Exportable data•Number of mentions

• Sort By •Associated keywords

• Sources

thank you!hallie@anvilmediainc.com

@hallie_janssen