The Future of Enterprise Mobility:

Predictions for 2014

Enterprise mobility is a rapidly evolving area of technology, requiring corporate IT departments to move at a

faster pace than they were accustomed to in previous eras.

According to a recent survey, 72 percent of IT executive

respondents plan to spend more than 20 percent of their 2014

budget on mobility.

Introduction

Introduction: 2014 predictions slide deck

Mobile technology offers enticing productivity gains and competitive differentiation, yet it continues to erode the traditional top-down model of enterprise

IT control. In 2014, companies will continue to face the challenges introduced by user-

driven adoption of new hardware, apps, and cloud services. They will need to solve

dynamic security and management challenges in order to offer enhanced productivity,

collaboration, and capabilities to their employees.

Introduction: 2014 predictions slide deck

While 2013 has been an exciting and eventful year in enterprise mobility, 2014 will bring even more change.

Introduction: 2014 predictions slide deck

Prediction 1:

Wearable computing takes off

Until recently, wearable computing devices such

as smart watches and head-mounted displays

were seen more often in spy and sci-fi movies

than the real world. Today, Galaxy Gear is a

reality, iWatch rumors abound, and Google is

rolling out its head-mounted Glass product to the

general market in 2014.

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Prediction 1: Wearable computing takes off

Today’s wearable computers are largely targeted at consumers, but it’s likely that the market for business-focused wearables will grow. It’s reasonable to

expect that employees will want to use their personal wearables for work just as they

did with consumer-focused mobile devices—but this time, businesses should see it

coming.

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Prediction 1: Wearable computing takes off

Manufacturers are doing their best to align wearables with their overall technology portfolios. One strategy is to pair or bundle wearable

devices with smartphones. For example, Samsung has announced the release of

Samsung Galaxy Gear, a smart watch that pairs with Galaxy smartphones.

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Prediction 1: Wearable computing takes off

With Samsung now having the largest global market share in mobile hardware, this

could propel them ahead in the wearables market. Overall, wearables will become another way for the largest technology companies to increase user adoption of their platforms, services, and devices.

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Prediction 1: Wearable computing takes off

On the surface, smart watches and head-mounted displays may seem like Silicon Valley

extravagances that lack the fundamental utility of a smartphone. However, in addition to

giving information workers faster access to the data already on their smartphones,

wearable computers will be increasingly adopted in industry-specific scenarios.

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Industry specific scenarios drive wearable computer adoption

Prediction 1: Wearable computing takes off

For example, look at Motorola’s image of the connected police officer. While few

workers will be this wired any time soon, it demonstrates the range of applications

for the technology. One area of innovation will be devices that provide real-time information to people who need to keep their hands free for manual tasks, from repair techs to medical professionals to warehouse workers.

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Prediction 1: Wearable computing takes off

Wearable computers may also be used to track personnel, enabling companies to enforce breaks, reduce accident risk, and optimize routes. Another potential application is the use of biometric

monitors to reduce health insurance risk.

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Prediction 1: Wearable computing takes off

Businesses already face the challenge of managing iOS, Android, Windows, and legacy

mobile devices. Now add to that mix the wide range of wearable computer operating

systems and platforms, and the fact that many wearables are ultra-low-power embedded

devices that don’t support standard security software.

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Wearables present unique business challenges

Prediction 1: Wearable computing takes off

Changes in user behavior due to wearable computers could be even more

significant. A head-mounted display, for example, could accidentally record and

transmit sensitive information. Privacy issues will also make a formal entrance.

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Prediction 1: Wearable computing takes off

Court cases about businesses’ rights to access employees’ personal data may

increase, and the stakes will be higher when “personal data” means capturing one’s

physical movements in detail. In 2014, organizations should begin to define clear policies concerning privacy and the appropriate use of wearable computers.

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Prediction 1: Wearable computing takes off

Security & compliancechallenges continue to grow

Prediction 2:

Not too long ago, most employees had a single desktop PC

that was physically connected to a corporate network.

Today, many employees access these networks on multiple devices, often over public Wi-Fi networks. Mobile devices introduce new operating

systems, security models, and threat patterns.

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Prediction 2: Security and compliance challenges continue to grow

While device-focused attacks are still rare compared to the PC world, they are on the

rise, according to CSO Online. Some devices tend to be targeted more than others—a lot more according to a report by Kaspersky Lab, which claims that

99 percent of mobile malware targets Android devices.

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Prediction 2: Security and compliance challenges continue to grow

Security researchers and, unfortunately, cybercriminals will continue to find innovative ways to compromise mobile systems, such as the SIM card exploit revealed earlier this year. It is possible

that we will see major mobile security incidents make headlines in 2014, and

there will be many more that are never made public.

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Prediction 2: Security and compliance challenges continue to grow

The revelations about the degree to which US government agencies have access

to everyday communications may also lead companies to look for ways to

control access to information on mobile devices. Companies can no longer assume that even the largest IT vendors will keep their data private.

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Prediction 2: Security and compliance challenges continue to grow

User behavior will continue to be the source of most security issues. Of the top 10 mobile security risks mentioned by the European Union Agency for

Network and Information Security, most can be attributed to a lack of user awareness

and education. The risks include data leakage due to device loss or theft, unintentional

disclosure, malware, and network spoofing.

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Prediction 2: Security and compliance challenges continue to grow

Users remain the key to security

Companies that want to successfully minimize security risks in 2014 will include user engagement and education in their efforts.

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Prediction 2: Security and compliance challenges continue to grow

A growing number of organizations already use technological solutions to confront user-created security issues. For example, data loss

prevention (DLP) technology attempts to reduce unintended data leaks by detecting

sensitive data in email messages and other communications. As mobile usage grows,

companies will evaluate DLP and similar solutions based on their ability to reduce risk

on mobile platforms.

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Prediction 2: Security and compliance challenges continue to grow

Prediction 3:

Competition drives rapid changes in the MDM market

The mobile device management (MDM) market currently

has more than 100 companies competing for a piece of an

increasingly commoditized business, meaning some

consolidation is likely. There are now fewer viable mobile platforms than there were a year ago. The remaining players all provide robust management

APIs, which will obligate MDM providers to offer more

than basic hardware management services.

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Prediction 3: Competition drives rapid changes in the MDM market

MDM providers will increasingly differentiate themselves with advanced and

innovative solutions. Examples include mobile risk management services, enhanced

cloud-based device management interfaces, unified corporate app stores, and

sophisticated user self-service portals. The goal of MDM will shift from providing fundamental hardware controls to helping increase mobility return on investment (ROI).

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Prediction 3: Competition drives rapid changes in the MDM market

If employees bring multiple devices to work, an endpoint-based management strategy

becomes less efficient than a user-based approach. Employees in bring-your-own-device (BYOD) scenarios mix personal and business content on their devices and are hesitant to hand over full control to IT.

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Prediction 3: Competition drives rapid changes in the MDM market

Mind the apps (and the content)

Additionally, mobile devices are designed to integrate cloud storage and content

sharing services. Enterprises face a choice. They can give employees robust

enterprise content management tools that work with mobile devices, or they can

look for ways to manage employees’ use of public cloud services without

diminishing productivity or invading privacy.

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Prediction 3: Competition drives rapid changes in the MDM market

Because BYOD blurs the boundaries between personal and business use, companies will continue to push MDM boundaries by

delivering solutions for mobile application management (MAM) and mobile

content management (MCM).

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Prediction 3: Competition drives rapid changes in the MDM market

MAM will enable wider adoption of controls at the application layer by supplementing

hardware management with better ways to manage application access and separate

personal and corporate data. As MAM matures, businesses will be better able to support BYOD and offer employees more freedom while maintaining company security and manageability.

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Prediction 3: Competition drives rapid changes in the MDM market

Side by side with MAM services, more companies will adopt MCM strategies. MCM typically aims to provide secure, controlled mobile access to

corporate resources so that employees don’t rely on consumer-oriented content

sharing platforms. For more insights into how MDM is changing, download the

Enterprise Mobile white paper “Beyond MDM.”

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Prediction 3: Competition drives rapid changes in the MDM market

Prediction 4:

Managed mobility services grow increasingly important to business success

As businesses continue to adopt mobile technologies

across their operations, they find it harder to manage and

support mobile devices and services globally in ways that

deliver the highest ROI. Respondents to a study by the

Enterprise Mobility Exchange highlight challenges ranging

from “aligning mobile strategy with the wider business” to

“implementation challenges of ensuring technologies

communicate with each other.”

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Prediction 4: Managed mobility services grow increasingly important to business success

How will these businesses provide best-in-class mobility support to their employees? Increasingly, they will take advantage of managed mobility services (MMS), a term recently coined by analysts to

describe companies that facilitate, advise, and directly assist businesses with their mobility needs.

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Prediction 4: Managed mobility services grow increasingly important to business success

Done properly, MMS helps decision makers evolve from working in a reactive mode toward forming actionable plans that are aligned with long-term strategy.

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Prediction 4: Managed mobility services grow increasingly important to business success

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MMS is a growing market that will continue to increase the value it offers to customers in 2014.

MMS makes an impact in 2014

Prediction 4: Managed mobility services grow increasingly important to business success

By choosing the right MMS provider, companies will be able to take advantage of offerings such as:

• Enterprise mobility planning—Objective evaluation of key issues in mobility relevant to a company’s needs.

• Mobile application development—Platform-agnostic services that help companies design, develop, deploy, and manage high-quality apps.

• Enterprise mobility deployment—Streamlined acquisition and device deployment across multiple mobile operating system platforms.

• MDM—Evaluation, implementation, and administration of MDM, MAM, and MCM solutions.

• Mobile workforce support—Training and support to extend the IT help desk and minimize downtime.

• Mobility monitoring intelligence and analytics—Standardized usage monitoring, hardware replacement, and expense management to contain costs.

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Prediction 4: Managed mobility services grow increasingly important to business success

Prediction 5:

Operating system features proliferate

As with the PC market, one of the key dynamics in mobile technology is between third-party applications and services and those offered by original equipment manufacturers (OEMs).Just as Microsoft began offering a built-in hypervisor as part of

Windows Server, mobile operating system (OS) vendors are rapidly

innovating to boost their advantages against competitors.

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Prediction 5: Operating system features proliferate

Mobile technology companies are increasingly aligning their mobile offerings with other services they provide. For example, Google Android 4.4 (KitKat) continues the trend of deeper integration with Google+, Google Now, and other Google services. Apple, Amazon, and Microsoft are doing the same. Some of this is driven by

consumerization of IT, but it also demonstrates that mobile players see services as critical to their competitive strategy.

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Prediction 5: Operating system features proliferate

How businesses handle these developments remains to be seen. Many companies have significant investment in Microsoft technologies, which could give the Microsoft mobile solution set an advantage in the business world.

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Prediction 5: Operating system features proliferate

One focus is the growing need to separate business and personal data, which once required custom third-party solutions to implement. Now, Apple offers data segregation as a platform-level feature with iOS 7, and LG and Samsung provide it as part of their enterprise security offerings (GATE and Knox, respectively).

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Prediction 5: Operating system features proliferate

This growing trend is good for businesses, as it is part of the overall push by device makers to improve their enterprise capabilities and find revenue streams outside the increasingly saturated consumer market.

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Prediction 5: Operating system features proliferate

While mobile platforms increasingly include business-friendly features such as data

segregation, data protection, and single sign on, the market is still clearly driven by consumer preferences.

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Prediction 5: Operating system features proliferate

New features need to be securedand managed

Just as BYOD shifted corporate security strategies by bringing Dropbox and other

sharing services inside the corporate firewall, consumer device features will continue to create management and security challenges for businesses.

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Prediction 5: Operating system features proliferate

One writer predicts that Android will feature universal messaging, real-time location

tracking, enhanced payments services, and other features by 2020. All of these have

potential policy, security, and management implications for businesses as employees

connect Android devices to the corporate network.

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Prediction 5: Operating system features proliferate

Prediction 6:

Mobile users drive cloud adoption

Cloud computing has generated its fair share of hype, but

it remains a growing phenomenon in the enterprise. While

cloud vendors often cite cost savings and scalability as key

advantages of adopting their solutions, growth in cloud services will continue to be driven largely by demand from mobile users.

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Prediction 6: Mobile users drive cloud adoption

Enterprise cloud storage vendor Box, for example, has grown rapidly not because companies are divesting themselves of local storage for cost reasons, but because

mobile users want an easy way to share and access files.

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Prediction 6: Mobile users drive cloud adoption

Providers of cloud services and apps will aggressively roll out new and powerful features to appeal to mobile business users. They will

also enhance the consistency of the user experience across major device platforms.

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Prediction 6: Mobile users drive cloud adoption

Gartner recently predicted that the market for cloud-based security-as-a-service will continue to grow. Innovations in this area will increasingly provide

new ways for companies to authenticate users and secure data and networks across on-premises and cloud-based deployments. These developments may increase the utility of cloud services for enterprise mobile use.

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Prediction 6: Mobile users drive cloud adoption

Prediction 7:

Mobile titans jockey for position

What do Palm, Nokia, and BlackBerry (formerly known as

Research in Motion) have in common? They were all vast,

successful, highly profitable enterprises that defined the

mobile technology landscape over the past decade. And

all were (or are in the process of being) sold for a small

fraction of their peak value.

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Prediction 7: Mobile titans jockey for position

When the divide between business and consumer technology was wider, vendors could count on winning market share by appealing to business decision makers with enterprise-friendly features.

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Prediction 7: Mobile titans jockey for position

In the mobile space today, consumers drive adoption and businesses play catch up. The remaining players are businesses that have succeeded in building

more than mobile devices. They have created strong brands and rich ecosystems that keep fickle customers loyal.

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Prediction 7: Mobile titans jockey for position

Amazon, Apple, Google, Microsoft, and Samsung will continue battling for dominance in

the mobile space. Competition will deliver continued innovations in hardware, user experiences, cloud services, apps, and content. Some

of these innovations will be a boon to enterprise, while others will create challenges.

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Prediction 7: Mobile titans jockey for position

Competition drives innovation

Although consumer preferences still drive mobile technology development,

manufacturers are increasingly recognizing enterprise needs. In

any case, while mobile vendors may seem to have secured positions in the mobile

market, their strategic wiggle room is shrinking and there may be further

consolidation in the not-too-distant future.

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Prediction 7: Mobile titans jockey for position

In such a fast-moving market, it is challenging to predict how

things will look next quarter, let alone next year. One thing is certain: enterprises will continue to adopt mobile technology at a rapid pace. They will need to keep

evolving their approach to security, compliance, management,

and deployment of mobile devices, services, and apps to

maintain ROI and competitive advantage.

Conclusion: 2014 predictions slide deck

Conclusion

Mobile is a moving target—steady your aim.

Enterprise Mobile is well-positioned to help organizations achieve their mobility goals with a holistic approach to planning, implementing, and managing mobility environments. Through

our comprehensive portfolio of services, we can simplify your company’s transition to enterprise mobility today and help you get the most from tomorrow’s mobile technology innovations.

For more information, visit www.enterprisemobile.com or contact info@enterprisemobile.com. Or follow us online:

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Conclusion: 2014 predictions slide deck

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