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The Future of Data Integration in Salesforce Marc Delurgio Product Management Director Data.com

The Future of Data Integration in Salesforce

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Page 1: The Future of Data Integration in Salesforce

The Future of Data Integration in SalesforceMarc DelurgioProduct Management DirectorData.com

Page 2: The Future of Data Integration in Salesforce

Forward-Looking Statements

Statement under the Private Securities Litigation Reform Act of 1995:

This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services.

The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site.

Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.

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Technology is helping companies be more intelligent...

...but intelligence is only as strong as the

data behind it.

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Working with data today is too difficult

Integration is painful Data is siloed Not actionable

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The fastest path to connect data to the World’s #1 CRM

Data PlatformConnect third-party data into

Salesforce with clicks, not code

Data ExchangeFind the right data on the #1 business app marketplace

Data-Driven IntelligenceMake your apps smarter with contextual data and insights

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Data Platform

Clicks, Not CodeEasily add external data directly into Salesforce

Powerful, Flexible LogicControl and customize how data is integrated

Real-time EnrichmentData gets matched & appended right after save or edit

Connect third-party data into Salesforce with clicks, not code

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Data Exchange

Seamless IntegrationAdd third-party data with clicks, not code

Robust CatalogBrowse data sets for every industry and segment

Choose the Right DataChoose multiple data sources to fuel unique business processes

Find the right data on the #1 business app marketplace

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More Accurate Lead ScoringAdditional data points help signal the best leads

More Relevant Opportunity InsightsMore data brings greater clarity on what will close and what will push

Deeper Insights in WavePaint a more complete picture with rich data

Sell, service, and market smarter with contextual data and insightsData-Driven Intelligence

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APPS

Data Exchange Makes Apps Smarter

DATA +

Wave

Einstein

Workflow

= DATA-DRIVEN APPS

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Data Platform

DataExchange

Callout toCustomer-Inte

rnal (future)

Data Platform

Callout toVendor API

(future)

Salesforce Org

External Object

Host/Match/Search Vendor

Data

Data Integration Rule

Enrichment Runtime:• Bulk, when rule is

activated• On Save or Edit, via

queue• Manual

CustomObject

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Data Exchange Package

Data Exchange Package Content

External Object (Salesforce/Lightning Connect)

Data Integration Rule(Default Config)

Custom Object (metadata)

Default Field Map(Outbound, Inbound)

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Demo

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The leading provider of B2B intent data

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Bombora The leading provider of B2B intent data

• Bombora monitors and analyzes business content consumption that indicates potential ‘intent’ to take an action

• We deliver ‘Surge’ which indicates an increase (or decrease) in research activity within a company

• Bombora is focused on connecting sales and marketing and making sure ‘everybody wins’

Mike BurtonSVP & Co-Founder

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Connecting sales and marketing around surging target accounts

Contact acquisition

Targeted lead generation

Inside sales prioritization

Targeted email segmentation

Social media ABM

Nurture path augmentation

Content creation

Programmatic ABM

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Market Intelligenc

e

Product Marketin

gMarketin

gDemand

Generation

Predictive

AnalyticsSales Implement Client

Mgt.

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About MCH Strategic Data• Founded in 1928.

• One of the few original source data compilers in the United States.

• The only company specialized in education, healthcare, government and religion data.

• Our Mission is to help our customers successfully exploit business opportunities and solve important business challenges through the use of our data and technology solutions.

Larry BuchweitzDirector of Sales

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MCH Strategic DataEducation Dataset

• 123,000 schools, 15,000 school districts

• Data elements: enrollment, religious affiliation, grade range, school types, district types, open and close dates, NCES ID numbers, etc.

Healthcare Dataset (future release)• Hospitals, Nursing Homes, Medical Practices

• Data elements: capacity, number of physicians, practice / hospital specialty, services offered, NPI ID numbers, etc.

Key Use Cases

• Sales planning

• Prospect qualification

• Segmentation

• Market analysis

• Linkage to third-party datasets

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RoadmapSpring ‘17 Summer ‘17 Winter ‘18+

DataPlatform

• Field Mapping UI

• Automatic data refresh

• Match improvements

• Get Contacts for Account

• Data Assessment for Data Exchange

• Enrich Contacts• Data Filters• Auto-Overwrite

• Analytics-based Contact Discovery

• Create your own Clean Rule

• Data Transformations• DUNSRight Matching

Clean Rule

DataSources

Firmographic:• MCH Healthcare• D&B Risk• D&B UK

Firmographics

Contacts:• MCH Education &

Healthcare• D&B NetProspex• European contactsFirmographic:• D&B Alternative

Hierarchies

Customer-internal:• Your data warehouse• Your ERP system

Contacts:• Additional vendorsFirmographic:• Additional vendors

#SafeHarbor

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Roundtable

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Want to Become a Data Exchange Partner?Learn more on the partner portal

http://p.force.com/dataexchange

• Partner Program Details

• Timing

• Ask questions

• Keep up to date as platform evolves

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Q&A

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Announcements

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Join Us In The Partner Lodge!2nd Floor – Park Central Hotel

✓ Don’t miss our Partner Receptions (3:30 – 5:00pm)✓ Partner Theater Sessions✓ Live Feeds of Keynotes✓ Program & Technology Experts✓ Product Demos✓ Prize Giveaways✓ Charging Stations

What’s in the Lodge?

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Don’t Forget Your Partner GuidebookPick up your free copy in the Lodge!

Available at the Information Desk• Full Schedule of Events

• Breakout Sessions

• Daily Planner

• Helpful Tips and Information

Follow us on Twitter @partnerforce#DF16partners

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Meet Your Peers: Brain DatingShare your expertise, learn from others

1. Create, look at profiles: DFBraindating.e-180.com

2. Identify experts, topics of interest

3. Book a brain date

For more information visit: p.force.com/BrainDating

Visit our kiosk in the hotel lobby to sign up!

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Partner CommunityYour one-stop shop for education, enablement, and engagement

http://p.force.com/topics

• Partner Program Details

• Communications & Training

• Leads, Opportunities, & Projects

• AppExchange Publishing

• Webinars & Recordings

• Office Hours

• Sales & Marketing Resources

• Technical Support

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Looking for Partner Session Replays and Slides?Check the DF16 Partner Online Guide on the Partner Community

http://p.force.com/df16

Follow the Official: Partner Community Group for updates when Dreamforce replays become available:

http://p.force.com/official

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We’ll See You at the AppBash!

#AppBashWhen: Thursday, October 6

Time: 9:00pm – 12:00am PT

Where: City View at the Metreon

Who: Partners and Customers

Access: Full Conference Pass gets you in

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Thank Y u