The Future is Now: Humans at the ConfluenceOUR CHANGING WORLD by Tery Spataro

of Technology & EnvironmentTalk given in Paris 03 01 2013 at Cocktails for Courtney

Why?

2008, began my interest on the impact technology was making on Us and the Environment. I saw hope after reading an article about urban farming this really inspired me to want to learn more and do more.

http://youtu.be/b2-KANDul1E

Why?

2008, began my interest on the impact technology was making on Us and the Environment. I saw hope after reading an article about urban farming this really inspired me to want to learn more and do more.

http://youtu.be/b2-KANDul1E

Audio Voiceover of my presentation

Connect Human

Government Changed

Consumers Changed

Devices Evolved

Human Behavior Evolved

Digital technology is leading us to a world in which we will be integrated + cooperatively work with technology + environment.

We are Entering a Cycle of Innovation.

We can’t afford to wait,the future is here now!

Our TypicalDigital Behavior

These “Experiences” are being used by us to effect our decisions.

SearchComparison

Get & give recommendationsSocial sharing

AppsWord of mouth

Ads

Sampling & get infoTrial

Communication & signageSocial sharing

Sales associatesMobile search & location

Social sharingRecommendations

Social shoppingWord of mouth

Mobile search & location

Our TypicalDigital Behavior

Comes together through our daily life.

SearchComparison

Get & give recommendationsSocial sharing

AppsWord of mouth

Ads

Sampling & get infoTrial

Communication & signageSocial sharing

Sales associatesMobile search & location

Social sharingRecommendations

Social shoppingWord of mouth

Mobile search & location

[In Life]

[Home] [In-Store]Source: Freitas & Cliff.

We see the Effect of Our Digital Behavior on Environment

Gucci’s immersive retail experience.

Fendi captivates & encourages infinite browsing & inspiration; providing options for multifaceted considerations.

Cashless options making it easier for spending and sales assessment.

Maybelline’s Color Show is an exploration of nails as art & fashion. While in the shopping mode customer can try on the color & discover how the color works with fashion. It also provides contexts so customers can experiment with a range of possibilities.

Social mobile and local shopping and recommendations.

Sephora integrates the in-store & in-life experience though sampling, trial, discovery, mood lighting.

Dunkin-Donuts changes mode to ordering through digital kiosks in store and mobile.

Audi immersive showroom let’s customer design their ride on the spot.

Engaging launch of Window’s Surface in Times Square.

What’s Coming

Corning is bringing the future in by envisioning a world of ease joining environments together.http://www.youtube.com/watch?v=phH2TdCyWbs&list=PL363989F7BCF53A36&index=4

Google’s self-driving car inspires auto manufacturers to see new opportunities.

Wearable computers give information, direction and location.

The world of pharmaceuticals and medical care using AI, biometrics, & hardware to cure, correct and join man with machine. Dr Watson will tell us if we are well, while Dr Google will help diagnose. Nano, sensors, and hardware keep “things’ functioning.

Object recognition used in Japan retail.Biometrics such as palm or eye is being explored. France began exploring touching finger scanner to check outhttp://www.youtube.com/watch?v=4dIr_cY03Js

Robots in retail help keep shelves stocked and note shopping obstacles.

This remarkable woman, who is paralyzed from the neck down, is able to control her robotic arm with her mind.

Data input will be easy, convenient and assessable wherever.

Virtual assistant and kiosk.

The environment is theatre.

Displays are transparent, flexible smarter with higher resolution.

Smart appliances will come with sensors & connect with mobile devices to manage grocery shopping & household chores. Prompting consumers replenish & timing for chores.

Confluence

Conscience effort to cooperatively and ethically work with technology, the environment and us to create a world that easily flows.

A smooth transition from local farm to fork.

Eagle Street Rooftop Farm Brooklyn. I spent time there when I was in Greenpoint.

http://scienceblogs.com/mikethemadbiologist/2008/05/22/skyscrapers-as-farms-skyfarmin/

Chicago City Hall uses solar to harness energy.

Our food is locally grown even in the city. Where cities take an active role in cultivating new forms of gardening and converting this to energy.

City Hall, Chicago

Lowline Delancey & Bowery NYCNew type of skylight, designed by James Ramsey of Raad Studio, delivers sunlight below ground using advanced optical systems.http://thelowline.org

Harlem Applebee's Builds Green LEED Gold Certified Restaurant, over 40 eco-friendly upgrades including rooftop rainwater harvesting, waterless urinals and a “living wall” made up of plants. http://www.sustainablebusiness.com/index.cfm/go/news.display/id/24329

Vincent Callebaut’s self-generating buildings.http://vincent.callebaut.org/projets-groupe-tout.html

Agricultural Singularity: Sustainable housing complex produces food for the inhabitants.http://www.ecochunk.com/2326/2012/09/08/vertical-life-sustainable-skyscraper-to-feature-a-green-facade/

Confluence I love a nice rosy

picture of the future, …BUT some real world uses of technology are being misused and crippling Us and the Environment, …we need to be mindful of the consequences of technological change…

Bart Jenson, Dutch artist, who put sensors to reanimate his dead cat. Will this experimentation lead us to the Zombie Apocalypse?

Misuse of the environment could alter our DNA turning on the Zombie Apocalypse

Or…

Industry has severely polluted Shanghai [Disney resort] which cripples our natural supply of oxygen.

Or…

Yes, machines are thinking faster and more accurate then us, will we see them taking over the world?

Or…

A world so polluted by technology that these smart machines will use us for survival

Is this our future?

I certainly hope not!The technology we have today continues to amaze me. But the environment is important to keeping us healthy. This is why I believe we need to work with each other, technology and the environment to build a world that flows together rather than comes apart. Thinking through the consequences and ethics of what we are doing with technology.

Vincent Callebauthttp://vincent.callebaut.org/projets-groupe-tout.html

Join Eric Kingsbury and Me

at the Confluence Project

Tery Spataro is widely known for helping brands understand the role technology plays in marketing, innovation and retail environments. Wielding over two decades of experiences in marketing as a digital strategist, Tery takes a deep look into understanding why, what and who.

She’s created tech marketing strategies for automotive, food and beverage, consumer packaged goods, education, energy, entertainment, health care, insurance, pharmaceuticals, non-profits and retail brands.

Tery has brought digital to life in physical space, having worked with Bloomingdales, Michael’s craft stores, Sally Hansen, Novartis, Whole Foods and Nine West.

She helps clients by identifying problems with marketing, communication, branding and retail space. She provides research, strategy and creative ideas with a clear direction on how to proceed.

Tery has held executive roles with top agencies and served as a senior strategist for several consulting firms. No stranger to entrepreneurial life, Tery founded or co-founded, self-funded and operated seven start-ups.

Through the years she has lectured at universities and international conferences, providing valuable industry thought leadership, and has been quoted in books and articles about business and marketing.

Tery has an MBA in marketing from Regis University and wrote and illustrated a book about quantum perceptions called “The Other Side of the Box”.

Bio || Twitter || LinkedIn || The Book || Pinterest || Slideshare || Glossi

Stuff I Did Confluence: Connect Human - creating better health through self manage of health data.

Confluence: Man with Machine - The continuation of Confluence and the exploration of robots and robotics and the impact these applications have on our humanness and the environment.

The Future is Now: Confluence Start – A look at the confluence of humans, technology and the environment.

Digital Experiences & Shopping – Overview of the buyer’s decision-making process using digital, the future of in-store retail and use of digital experiences.

Digital Strategy – Strategy for innovation, communication and promotion.

Fashion Intelligentsia - research report I did to provide insights into how fashion minded women acquire information for shopping. This report was voted the best of Slideshare.

The Changing World of Digital - looks at digital communication from a historical perspective and identifies the way the consumer changes from passive involvement to participant.

Healthy Digital - explores who the natural and organic consumer is and identifies their digital behavior.

Community During Crisis – what Governments can learn from the Boulder Community’s usage of Social Media during the Boulder Fire.

Digital Marketing Strategy vs Tactics – Asking strategic questions, forming ideas and identifying tactics.

The Other Side of the Box - the story about a cat, box and perception. “The Other Side of the Box” a book about perception, a cat and quantum thoughts.

A curious book about a cat and box

available at Lulu.com

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http://www.slideshare.net/TeryS/about-the-box-the-cat-the-story-by-tery-spataro