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A Retrospective and trendwatch about Search Engines Evolution from the UX Point of View.
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UXcamp Europe 2012, Berlin, 26th of May
Die nexum AG ist Beratung und Agentur für digitale Medien.
Roland Latzel, Senior Consultant, nexum AG
The Evolution of Web Search UX
Who
Roland Latzel, Senior Consultant[Strategic Consulting, SEO, Social Media]
Connect
@rolandschupp
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Search Evolution Milestones
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00.
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Copyright by JoshuaDavisPhotography
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01.
1st real Search Engine
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01.
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02.
PageRank /Linkpopularity
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02. PageRank / Linkpopularity
2000
Google Toolbar (visible PR)
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03.
Local Search
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Copyright by Mark Strozier
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03. Local Search
2005
Google launches local Business Center
2009
Google launches Google Places
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04.
Personalization
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04. Personalization
2005
Google adds WebprotocolGoogle delivers different SERP to logged‐in Users
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05.
Universal Search
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05. Universal Search
2007
Google adds Vertical SearchResults to the Web Search[Maps, Images, Videos, News, Shopping…]
The End of the generic „10 Blue Links SERP“
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Copyright by Ayelie
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06.
Instant Search
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06. Instant Search
2008
Launch of Google Suggest
2010
Google InstantInstant Previews
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07.
Real Time Search
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07. Real Time Search
2009
Google Caffeine![Twitter, Google News, Plurk, Friendfeed…]
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08.
Social Search
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08. Social Search
2010
Google & Bing approve SocialSignals
2011
+1‐Button in Search ResultsGoogle+ launched
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08. Social Search
2012
Google „Search+ Your World“Bing Social Search
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09.
Google „Panda“ Update
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09. Google „Panda“ Update
2011
Better SERP Content Quality
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10.
[your input here]
Search
Semantic Search
Facetted Search
Search via Social Services, i.e. Quora
Mobile Search
Search Box
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Upcoming trends
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Ok, some already started…
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01.
Semantic Search
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01. Semantic Search
LSI (Latent Semantic Indexing)[Synonyms, Questions, Related Queries…]
Wolfram Alpha
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02.
Multi‐DeviceSearch
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02. Multi‐Device Search
Smartphones, Tablets[ok, boring…]
What about…[Hybrid TV, Automobile, Kitchen…]
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03.
Content & UX Impact
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03. Content & UX Impact
Content Quality and UX boostSEO‐Performance[Site Performance][Bounce Rate][Page Views][Social Signals]
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04.
SoLoMo
Stupid abbreviation anyway…
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04. Social Local Mobile
Further Integration of SocialSignals (Social SEO)Searches fromMobile Deviceswill increase[Local Context][Input: Audio][Input: Camera]
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05.
„SEO is dead!“
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05. „SEO is dead!“
SEO is not only about Links and TechContent (Strategy) is vitalUX is vitalSocial Media is vitalProduct Understanding is vital
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Roland Latzel, Senior [email protected]. ++49 (0)221 56 939 4124nexum AGMaarweg 149 – 161, 50825 CologneGermany
Thanks for joining and listening!
Bild
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