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Radio Days 2011 - Copenhagen Presentation - 50% Absolute Radio revenues in 2010 did not come from Spot Commercials, find out how
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Culture of New
Clive Dickens
Now some bad news
UK Commercial Radio’s revenues falling
Source :RAB/Ofcom
£(M
’s)
Now the good news
82%Source : BBC Eartime research 2010
47mSource : RAJAR Q4:10 IPSOS/RSL
Platform neutral
0
5,000
10,000
15,000
Radio Online
2010 2013
Decide what business you are in...
Source: AA/ Spend in Euro
€ ‘0
00s
Unique Talent
Unique Music
Unique Football
Go where your audience are
1.8m app downloads
300,000 monthly active users
Mobile Strategy is more than ‘listen’
How we make money
Website more than a brochure
Over 10m YouTube views
Is Digital Radio working in UK?
65%
0%
10%
20%
30%
40%
50%
60%
70%
Absolute Network Digital Listening
65% of Absolute Radio listening is digital
Culture of NewClive Dickens
@cdickens