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Keynote for Mobile March 2014-Over the next few years, hundreds if not thousands of “connected devices” will hit the market, many with open APIs. Often the capabilities of these products are dramatically improved by third-party apps. A great example is the Philips Hue, a high-quality connected lighting system which has a very mediocre mobile/web interface, but which has an API that others are exploiting to make better, more powerful interfaces. I think there is an incredible opportunity for mobile and web developers to act as the connective tissue between these products and make them better with apps. These apps can be monetized by selling them in the App Store or Google Play, and/or by charging monthly fees for valuable ongoing services. The Internet of Things will move quickly, and for mobile/web developers who want to play a role in the growing industry, now’s the time to get started.
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THE BLOSSOMING INTERNET OF THINGS
Zach Supalla CEO of Spark
@zsupalla @sparkdevices
spark.io
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(almost)
1998
2000s
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1998
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1960s
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1977
WHAT’S THE PATTERN?
CREATE A TECHNOLOGY WITH A PURPOSE
MAKE IT EXTENDABLE
MAKE IT ACCESSIBLE FOR INDIVIDUALS
AWESOMENESS
CREATE A TECHNOLOGY WITH A PURPOSE
MAKE IT EXTENDABLE
MAKE IT ACCESSIBLE FOR INDIVIDUALS
AWESOMENESS
OK, SO…
THE BLOSSOMING INTERNET OF THINGS
ONE DAY, EVERYTHING WILL
COME ONLINE.
Cisco (2013)
BUT WHY???
NEW FEATURESILLUSTRATIVE
USER EXPERIENCEILLUSTRATIVE
DATA AND INSIGHTILLUSTRATIVE
SERVICE AND SUPPORTILLUSTRATIVE
REVENUE STREAMSILLUSTRATIVE
INFRASTRUCTURE
BARRIERS
COST
DIFFICULTY
WI-FI IS IN 65% OF AMERICAN HOMES.
!
81% OF AMERICANS 25 TO 34 CARRY SMARTPHONES.
!
THE COST OF CONNECTIVITY IS PLUMMETING.
Strategy Analytics (2012), Nielsen (2013)
SO WHERE ARE WE?
CREATE A TECHNOLOGY WITH A PURPOSE
MAKE IT EXTENDABLE
MAKE IT ACCESSIBLE FOR INDIVIDUALS
AWESOMENESS
HERE WE ARE
CREATE A TECHNOLOGY WITH A PURPOSE
MAKE IT EXTENDABLE
MAKE IT ACCESSIBLE FOR INDIVIDUALS
AWESOMENESS
???
SO WHAT DOES THIS MEAN FOR YOU?
JOIN THE SCENE.
PLATFORMS
PRODUCTS
APPLICATIONS
APPLICATIONS
THE BLOSSOMING INTERNET OF THINGS
