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Here are my slides from The Big M conference on Monday afternoon in Bath. Find out more about the event at www.thebigm.mobi.
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Please, Mr Operator…by Ewan MacLeod
Editor, Mobile Industry Review
@ew4n @mobileindustry
BIG FAN OF MOBILE
Contents
• About Me – Context• It’s getting annoying now• Here’s what I want to see• Questions
LONDON
MARLOW
Not aware of much at 4 weeks
FaceTime aware at 34
weeks
(8.5 months)
Obviously…
Work Life
• $1m in 1999– Internet communities, chatrooms, forums
• Discovered mobile with 3rd company– Impulse, 2003
• Last company exited for $24m– Data Centre Management Services
• Advise, consult, cajole– Operators, manufacturers, suppliers, developers
My first mobile business…
Why we’re screwed at the moment…
Is that all you’ve got?
“We’ve peered directly with top sites like Google, Facebook & Yahoo.”So your smartphone accesses those sites roughly 2-seconds faster than anyone else.
“We’ve upgraded our network with Nokia Siemens Networks cellular technology”
This keeps your iPhone’s battery working 29% longer every day
“If you put more than four devices on our network and spend over 100 pounds per month, all your UK calls and data usage are free.”
Everything. 0800, 0845, everything.
“We’ve implemented a special priority data access plan for our most enthusiastic data customers”
£29 per month gets you priority access on every one of our cell sites. So you’ll always be first.
“Use our network and we’ll guarantee you’ll never be a victim of domain spoofing.”
We’ll also automatically firewall every mobile data connection you initiate.
“We’ve put a satellite-connected transmitter/Femtocell on every train in the UK.”
You’ll always be connected
“We’ve configured our network so that if you have 3+ phones with us, you’ll be able to use the same number on each device.”
For calls and texts. Absolutely transparently. No one else in the UK can do this.
“We’ve integrated everything into one single point-and-click interface online. Everything.”
Geek? Good: You can do your own service provisioning right from our online control panel
“We’ll replace your iPhone within 8-hours, 24/7”
“Agree a 5-year contract, and every new iPhone and iPad is free.”
“We guarantee we have the fastest possible data connection to the internet. We have 12x 1 terabyte connections into our four UK data centres. That’s five more than our leading competitor. Click here to see our live traffic register. We’re the UK’s biggest purchaser of bandwidth. No one, absolutely no one, is faster.
(Sold!)
“Give us £1k up front and £150 a month. Everything is free. Any device, any data, any call.”
For as long as you’re a customer.
100 MILLIONHSBC customers
359 MILLIONVodafone customers, each with a credit relationship
STILL DICKING ABOUT WITH APP STORES & WIDGETS
Here’s what we need, and it’s going to be underpinned by the network…
Setting the scene
• It’s 1130am• Doing a meeting at hotel in High Holborn• Got a meeting with Nokia at 1pm– Great Windmill Street, near Piccadilly
• I’m carrying:– Tripod– Camera case– Laptop bag
• 15 minutes to get to Piccadilly
Google Maps: 5 minutes by car, 19 minutes by foot
Here’s what actually happened
Does this bus go past Great Windmill Street?
Does this bus go past Great Windmill Street?
Is there time to consult the London Bus App?
Does this bus go past Great Windmill Street?
Is there time to consult the London Bus App?
[Doors closed]
What should have happened?
In the bar having the meeting
Chancery Court Bar & Grill
Ewan MacLeod120981207
2x Pot of Tea2x Coca Cola (330ml)3x Cookies
£23.19Service not included
Next
It’s time to go… get the bill
Chancery Court Bar & Grill
Ewan MacLeod120981207
2x Pot of Tea2x Coca Cola (330ml)3x Cookies
£23.19Service not included
Next
Chancery Court Bar & Grill
Ewan MacLeod120981207
Service:
£2.31
Pay
Total:
£25.50
(10%)
Chancery Court Bar & Grill
Ewan MacLeod120981207
2x Pot of Tea2x Coca Cola (330ml)3x Cookies
£23.19Service not included
Next
Chancery Court Bar & Grill
Ewan MacLeod120981207
Service:
£2.36
Pay
Total:
£25.55
Swipe
Chancery Court Bar & Grill
Ewan MacLeod120981207
2x Pot of Tea2x Coca Cola (330ml)3x Cookies
£23.19Service not included
Next
Chancery Court Bar & Grill
Ewan MacLeod120981207
Service:
£2.66
Pay
Total:
£25.85
Chancery Court Bar & Grill
Ewan MacLeod120981207
2x Pot of Tea2x Coca Cola (330ml)3x Cookies
£23.19Service not included
Next
Chancery Court Bar & Grill
Ewan MacLeod120981207
Service:
£2.88
Pay
Total:
£26.09
Chancery Court Bar & Grill
Ewan MacLeod120981207
2x Pot of Tea2x Coca Cola (330ml)3x Cookies
£23.19Service not included
Next
Chancery Court Bar & Grill
Ewan MacLeod120981207
Service:
£3.50
Pay
Total:
£26.69
Chancery Court Bar & Grill
Ewan MacLeod120981207
Service:
£3.50
Pay
Total:
£26.69
Debit my bank account, add to transaction list
Add as a business expense in my accounts system
File a ‘good’ feedback for the waiter, bar & hotel
Add to my hotel record
Searchable!
Travel
When I take more than 5 steps in one direction, assume I’m traveling to my next appointment
So help me out…
Live Bids
Live Bids
Black Taxi: from £8.95
Live Bids
Black Taxi: from £8.95
Limousine: from £18.95
Live Bids
Black Taxi: from £8.95
Limousine: from £18.95
Bus: from £1.55
Live Bids
Black Taxi: from £8.95
Limousine: from £18.95
Bus: from £1.55
Tube: from £2.00 +9 mins
+4 mins
Live Bids
Black Taxi: from £8.95
Limousine: from £18.95
Bus: from £1.55
Tube: from £2.00
Pink 4x4 Limo: from £15.95
+9 mins
+4 mins
Live Bids
Black Taxi: from £8.95
Limousine: from £18.95
Bus: from £1.55
Tube: from £2.00
Pink 4x4 Limo: from £15.95
Limo Bike: from £15.95
+9 mins
+4 mins
*
*
Live Bids
Black Taxi: from £8.95
Limousine: from £18.95
Bus: from £1.55
Tube: from £2.00
Pink 4x4 Limo: from £15.95
Limo Bike: from £15.95
+9 mins
+4 mins
Live Bids: Black Taxi
Black Taxi, G. Smith£8.95, WiFi-on-board
Addison Lee£12.55, Free newspaper
Black Taxi, N. Reece£15.29, Bottled Water+WiFi
Black Taxi, H. Flannery£16.95, aircon, +50 rep
Minicab, L. Davies£6.99
Minicab, M. Gordon£6.79
Showing Taxi list…
Live Bids: Black Taxi
Black Taxi, G. Smith£8.95, WiFi-on-board
Addison Lee£12.55, Free newspaper
Black Taxi, N. Reece£15.29, Bottled Water+WiFi
Black Taxi, H. Flannery£16.95, aircon, +50 rep
Minicab, L. Davies£6.99
Minicab, M. Gordon£6.79
Live Bids: Black Taxi
Black Taxi, G. Smith£8.95, ETA 13:08
Last Used: 8 days agoArrival: 1.2 minutesInsurance: ApprovedIdentity: Verified++
Feedback: “Great always” – Ed H.
Live Bids: Black Taxi
Black Taxi, G. Smith£8.95, ETA 13:08
Last Used: 8 days agoArrival: 1.2 minutesInsurance: ApprovedIdentity: Verified++
Feedback: “Great always” – Ed H.
Live Bids: Black Taxi
Black Taxi, G. Smith£8.95, WiFi-on-board
Book Now
Swipe to book…
David’s Calendar
13:00 Meet with Ewan
Ben’s Calendar
13:00 Meet with Ewan
David’s Calendar
13:10 Meet with Ewan
Ben’s Calendar
13:10 Meet with Ewan
13:10
This is all sort-of possible today
It just takes 10 minutes of faffing
This is all sort-of possible today
It just takes 10 minutes of faffin
This is all sort-of possible today
It just takes 10 minutes of faffing
This is all sort-of possible today
It just takes 10 minutes of faffing instead of one 18ms request
This is all sort-of possible today
It just takes 10 minutes of faffing instead of one 18ms request
This is all sort-of possible today
It just takes 10 minutes of faffing instead of one 18ms request
This is all sort-of possible today
It just takes 10 minutes of faffing instead of one 18ms request
This is all sort-of possible today
It just takes 10 minutes of faffing instead of one 18ms request
This is all sort-of possible today
It just takes 10 minutes of faffing instead of one 18ms request
This is all sort-of possible today
It just takes 10 minutes of faffing instead of one 18ms request
This is all sort-of possible today
It just takes 10 minutes of faffing instead of one 18ms request
We’re still in the Fisher Price Age
Flowers for mum, now?
Why do I have to specify a physical transfer protocol?
Home address?Newspaper?Email address? Breakfast?Swipe-of-your-card?
Check-in? If only it was like FourSquare…
Extend the check-out to 5pm. Now.
Have you got a Nectar card? What do you think?
PayPal 2020
Ewan [email protected]
Raam Thrakar
Pay
£12.2050% of Pizza Express balance
Location, context aware
Device Interface Goes Here
Surfacing or discovering ‘apps’
DeviceInterface
Device Interface Goes Here
DeviceInterface
Walk into an area where there’s a service available
Device Interface Goes Here
Gelato ReviewsHire an car
Pizza ExpressPizza Hut
Zizzi
A new way of working
User Interface
Device
ServicesServices Services
Network
The Beginnings
• BlueVia from Telefonica– User Context• Phone, contract/PAYG, bandwidth
– Control basic network functions– Carrier grade infrastructure… duh– Integrated billing & revenue share– oAuth/API
Watch closely any opportunity to get involved with the operators
Questions?
[email protected]+44 7769 658 104@ew4n