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THE ART OF STORY
in the New Evangelization
God, to communicate your love to men and women, you sent your only Son Jesus Christ into the world and made Him our Master, the Way and Truth and Life of humanity. Grant that the media of social communication—press, films, radio, television, records, and all audiovisuals—may always be used for your glory and the good of all.
OPENING PRAYER
BL. JAMES ALBERIONE
HI! IM DAN ROGERS
Seminarian // Creative Director // Social Media Guru
CO-FOUNDER Imagine Sisters Movement
SOCIAL MEDIA
Social media is the collective of online communications
channels dedicated to community-based input,
interaction, content-sharing and collaboration.
EXAMPLES OF SOCIAL MEDIA
• Facebook • Online community of individuals, orgs, brands
• Twitter •Short form messages for sharing links, quotes
• Blogs •Long form articles
1.38 Billion Users per Month1.12 Billion Mobile Users
300 Million Photos Posted per Day
Source: Adweek, 2014
255 Million Users per Month80% of World Leaders use Twitter
650 Million Tweets per Day14 Million People Follow Pope Francis
Source: Adweek, 2014
vs.
FIREWORKS BONFIRESOCIAL MEDIATRADITIONAL MEDIA
FIREWORKSTRADITIONAL MEDIA
VERY BIG — VERY EXCITING!
ONE WAY COMMUNICATION
USUALLY ONCE A YEAR
THE BIGGER THE BETTER
VERY EXPENSIVE
SHORT LIFE SPAN
The billboard is AWESOME! The newsletter!
Newsletters and posters can’t listen
Save our money for the BEST yearly _____.
It has to be better than last year…
Thousands of dollars — and rising!
30 minutes of wonder… then go home
NewsletterPoster
Mailers
Standard Email
Billboard
Static Ads
WARM AND INVITING
CATALYST FOR RELATIONSHIPS
ENCOURAGES SHARING
INEXPENSIVE
LONG LASTING
TAKES TIME + PRACTICE
The more the better, potential exchanges
Open encounter with others in warmth
Tell a story about _____ and we’ll listen
Logs, firewood, smores… cheap!
If you keep adding logs they will stay
Not an inherent skill, start slow and build
Blogs with Comments
Forums
Facebook Profile
Viral Videos
Twitter Feed
BONFIRESOCIAL MEDIA
NOTE!
Social Media can never replace personal communication
between human beings— in person.
BUT!
Social Media has the power to bring people together to share
ideas in powerful ways because it is popular and accessible.
RYAN
LINDA
DAN
ASHLEY
JOE
“The digital continent…” - POPE BENEDICT XVI
COMMUNITY people desire connected
and they will pass over those who reject it
ALL SAINTS CHURCH
SHARES DAILY READING + REFLECTIONPERSONAL INVITES TO MASS
The Goal is to get people into the Church… to
meet Jesus!
UPDATES TO CALENDARQUESTIONS TO THE PASTOR
EXAMPLE now for an
IMAGINE SISTERS
what is IMAGINE SISTERS?
IMAGINE SISTERS
• Website, Social, and Event Presence
•With an attentive audience of 120,000 people
• Discernment Resource
•Articles by sisters and religious viewed worldwide
• Authentic + Faithful to the Church • Relevant to Young People • Loud!
•111,400 FOLLOWERS TOTAL3,600 NEW FOLLOWERS
•1,500 POST SHARES
85,000 POST LIKES
•428,000 PEOPLE SAW an ISM POST
BY THE NUMBERS this week
SISTERS ON FACEBOOK
FRANCISCAN SISTERS, TOR141,000 individual followers
DOMINICAN SISTERS, MARY MOTHER OF THE EUCHARIST
358,415 individual followers
CARMELITE SISTERS OF THE MOST SACRED HEART OF LOS ANGELES
5,150 individual followers
DAUGHTERS OF ST. PAUL3,481 individual followers
WHY ?
in a secular world
so much noise
so many choices
religion can’t be popularthe Catholic Church is old
nuns are strange!
STORY
it’s all about the power of
STORY
What is your vocation story?
What makes your community unique? How? Why?
How has God worked in your life? Tell me about it…
STORY in our context means
TESTIMONIESEVENTS
PHOTOS / VIDEOSSERMONS / PREACHING
MUCH MORE
STORYTELLING •HAS POWER BECAUSE IT IS:
•Relational
•Personal
•Currently Counter - Cultural
•Inspirational
•Timeless
Is telling your Story important?
to find vocations
to bring Jesus to the world
to fulfill our mission
to be understood
to give glory to God
to find donors
SOCIAL MEDIA Provides an effective + connected platform
for creative storytelling
Is telling your Story important?Then Social Media is Important.
THE STORY OF RELIGIOUS LIFE MUST BE TOLD
(In the language and through the means of the modern listener!)
If you don’t tell your story who will?
LUXPOPULI.ORG/IRL
THANKS!