The Absolute Beginner’s Guide to Twitter

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    14-Sep-2014

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This slideshow walks you through the basics of the Twitter platform, walking you through setting up your account, providing an overview of hashtags and at-mentions (@mentions), and going over some of the most popularly asked questions about this powerful social networking tool.

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PowerPoint PresentationJenn Scott @ccacjennThe Absolute Beginners Guide to TwitterWhat is Twitter?Originally conceived as an answer to the question, What are you doing right now?, Twitter is a microblog* that has evolved to be a platform for sharing information, musings, links, promos, and conversationsprovided they fit into 140 characters at a time.*microblog: a blog that is limited in scope, either by subject matter or by physical limitations. A Twitter account can be both of these things, but the medium, by its very nature, is restricted by size. Whos on Twitter?-your friends and family-news outlets-celebrities-businesses-organizations-bloggers & microbloggers*-comedy accounts-& many more!*Twitter is a popular avenue for people to talk about a particular subject at length and nothing else. Local examples include @soufoaklin4life, @pghgraffiti, and @yinzcantpark.Why Twitter?-Follow people who interest you-View news updates in real time-Connect immediately with anyone on Twitter-Contact businesses or organizations-Respond directly to Tweeted conversationsTwitters strength is that it allows you to have instant, bite-sized conversations with anyone whos using the servicetry it!Getting StartedGo to twitter.comFollow the directions to set up an account. Youll need to pick a unique handle*. It can be a username you already use, or you can make it a business account (ex: @ccacyourname) You can change this at any time, but may not be able to revert back once you change it.*Handle is what Twitter calls its username. It will look like @username. This handle is all you need to give people, and theyll be able to search for you on Twitter!Go to twitter.com@_CCAC_@CCACAlerts@CCAC_Admissions@CCAC_LC@CCACSouthPres@CCAC_Veterans@CCACjenn (thats me!)@CCACNorthLib@CCACArt@CCACBlackboard@CCACOIS@CCACNorth@CCACStudentLife@CCAC_AL_StdLife@CCACSouthStLifeTwitter will require you to follow at least 15 people in order to proceed with your account. Here are some handles you might like to get started. Go to twitter.comOnce your account is set up and you send the email to verify your account, youre ready to hit the road! Take a few minutes and find more people to follow. The more people you follow, the more Tweets youll see in your news feed.From where do I access Twitter?twitter.comTwitter app on smartphone or tabletA social media management tool (ex: Hootsuite)Crossposting from other services (ex: setting up your Instagram photos or Tumblr posts to also post on Twitter)Some websites will even allow you to use your Twitter account as a login application the same way many services currently allow you to use your Facebook account as a login. Keep this in mind if you want to comment on a news story!What do I Tweet about?Short answer: Whatever you want!Long answer: What youre doing, thoughts, ideas, musings, things you want to share with other people, conversations, tips, business info, etc.Tweets from a personal account can be anything! But if you want your account to be a professional or networking site, you may wish to keep some personal information out of your feed.Who can see my Tweets?*You can set your account to private in Settings. If you do this, only people that youve allowed to follow you will see your Tweets, and they will not be able to retweet your Tweets to others.Default: anyone*Anyone who follows you will see your Tweets in their news feed and can retweet your Tweets to their followers.Anyone who searches for you will find your account and can look at your Tweets, even if theyre not following you.Twitter RecipesOr: How to REALLY get started on TwitterThe Basic TweetSimple. Elegant. Devoid of fluff.Main characteristics:-140 characters long. -Can be any characters, even special ones.-Character countdown: status here is EXACTLY 140, because the red number is 0.-When youre finished, hit the Tweet button to post.The Basic Tweet: AnatomyDisplay name: The name your Twitter followers see. This is normally your given name.Twitter handle: the specific @username youve selected for yourself.Time since posting: Will update as more time passes.The Tweet.Expand: Clicking on this will show you the time stamp for the Tweet, open a box to allow direct replies, and offer a link for more details.6. Reply: Opens a box for you to reply to a Tweet.7. Delete: Deletes your Tweet. There is no Edit function for Tweets.8. Favorite: Adds a Tweet to your Favorites, which you can go back and look at any time. 9. More options: Will open a menu for you to embed a Tweet (if you want to post it on another website) or report or block a Tweet.NOT PICTURED: You will see a Retweet option on Tweets that arent your own.The Hashtag TweetMain characteristics:-140 characters or less, total.-Contains one or more words or phrases that start with the pound sign, or hashtag.-When youre finished, hit the Tweet button to post.Hashtags 101Once you Tweet something with a hashtag, you can click on any of them to bring up a search list of public Tweets that also feature that hashtag or mentioned subject. It works similar to the way a Google search would for the hashtag in question.Narrow search results by selecting modifiers from the left hand column. Some subjects include news, photos, and people.Hashtags 101Hashtags may also be used as the punchline to a joke or an aside to the main Tweet content rather than as an actual tool for finding other like Tweets.Hashtags 101Things to keep in mind about hashtags:Must be #all1word with no spaces.Cannot contain punctuation. #ItsAWrench, but no apostrophes.#capitalsdontmatterCommon hashtags:#FF: Follow Friday. Use this hashtag when you are promoting another users account.#ICYMI: In case you missed it. Normally used by news outlets to repost previously Tweeted content or news stories, but can be used by anyone.#TBT: Throwback Thursday. Usually used to post old pictures of yourself.@mentionsThere are two ways to @mention:In a public Tweet to all of your followers.In a direct Tweet to a person, or as a reply to a person.@mentionsWhats the difference?Any Tweet starting with @username will only show up in newsfeeds of people who follow both of you (below)An @mention in the body of a Tweet will go to all of your followers news feeds (above)Photos and VideosWant to share a photo or video? There are a few ways you can do this:Directly from your phone/tablet. Select the photo/video you want to post and select Twitter. Then share it!Through a third party photo/video hosting service. YouTube, Flickr, Tumblr, and Instagram all have options for you to crosspost to Twitter when you add new content.Share a photo you like from the web on Twitter by using the sites share button.Infinite Diversity in Infinite Combinations**Did you seriously think we would get through this slideshow without a single Star Trek joke? Yeah, right.What can your Tweet contain?Text, numbers, and special charactersiPhone emotes#hashtagsLinks to other pages or accounts@mentionsPhotos and videosAny combination of the above elementsRetweets, Subtweets and ConversationsWhats the difference?Retweets are when you see a Tweet from someone that you like and retweet that Tweet to your own followers. There are two ways to do this: retweet and quote Tweet.Subtweets allow you to post your own Tweets in chronological order.A conversation, as the name suggests, is a series of back and forth Tweets between you and at least one other user through replies and @mentions. It can be quite a lot of fun!RetweetA simple retweet will send another users Tweet to your followers. It will retain all original information, but say Retweeted by . To retweet, click the double arrow button at the bottom of a Tweet.Quote RetweetA quote retweet (RT) allows you to add your own comments. Mobile users will see a Quote Tweet option, but computer users will have to copy + paste. Notice your @username instead of the original Tweeters.ConversationsTo talk to another Twitter user, hit the Reply button at the bottom of their Tweet, or start one of your Tweets with @theirname. They will get a notification that they were @mentioned, and maybe theyll Tweet you back!SubtweetSo, your ideas cant be contained in a mere 140 characters! You want to post multiple Tweets chronologically. But how? With subtweets!SubtweetHow to subtweet:Write & post your first Tweet.Hit Reply on your own Tweet.Delete your @username from the box, type your second Tweet, and post.Now your Tweet(s) will show up nested under each other in order!The easiest way to think about this is that you are having a Twitter conversation with yourself. If you want to keep subtweeting, always hit Reply on the last Tweet you posted to keep the chain going.Tips, Tricks, and Best PracticesWant more followers?Follow everyone who looks interesting to youFavorite Tweets when you like themRetweet your favorite TweetsReply to Tweets and start a conversationTweet engaging, interesting contentShare photosYou can make Lists to sort your followers by types of Tweets (ex: Pittsburgh Schools, etc.)You can set up text alerts for certain accounts or interactions. (ex: @CCACAlerts)You can edit your online profileYou can alter/edit your account and even change your @username if you wantYou can see a list of helpful keyboard shortcuts or access the help menuWhat can I do in Settings?Turn on text notificationsEasiest way: text ON username (no @ or brackets) to your Twitter short code. In the US, thats 40404.Example: Text ON CCACAlerts to 40404 (no quotation marks). This will enable text notifications on your phone.Turn on text notificationsYou can also turn on text notifications manually. Make sure your settings are set up to receive texts and that notifications are set to on for the account in question:Visit the profile of the @username you want alerts for and click on the gear button next to the Follow button (NOT the one in the top bar). If your mobile notifications are not currently on, you can turn them on here.Now click YOUR gear button up at the top and go to Settings Mobile. If your Twitter account has been linked with your phone, youll see a list of options for text notifications. Make sure Tweets from people youve enabled for mobile notifications is checked off.Twitter PitfallsEven if they arent following you, EVERYONE can see your Tweets if they look at your page. Keep that in mind as you post.Google Twitter disasters for more examples of Tweets gone bad.Most Twitter disasters can be avoided by remembering the Golden Rule and remembering that you probably arent as funny as you think you are. Harsh, but bad jokes are often the source of the most intense backlash.Parting NotesYou can set it so your Tweets crosspost to Facebook. This will annoy your friends.You dont have to use all 140 characters all the time. Leave some room for easy RTs.Shorten your links with a URL shortener.Check Trends to see current hot topics.Popular URL shorteners:https://goo.gl/https://bitly.com/http://ow.ly/url/shorten-urlhttp://is.gd/ConclusionTwitter can be a source of fun, a powerful marketing tool, an instant networking apparatus, a way to speak directly with businesses and people, and a powerful engine for creativity. The only limit is you. (And the character count.)Have fun!Questions?

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